Culture

 

520 West Chelsea: CORE Defines a New Neighborhood

06 February, 2017 posted by: CORE

520 west Chelsea

CORE was tasked with the challenge of selling the Selldorf Architects-designed condo at 520 West Chelsea, the first ever new development project on the up-and-coming High Line Park. CORE sold out the condo at record prices by coining the new neighborhood “West Chelsea” and positioning the street as one of the most architecturally significant blocks in New York City. The team educated brokers and clients about the future of this pioneering neighborhood with private events, art shows and tours of the highline. The team’s success at 520 West Chelsea proves that CORE’s dedication to creativity and innovative produces excellent results.



 

House Call: 425 West 53rd Street, PH3

03 February, 2017 posted by: CORE

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THE LISTING
425 West 53rd Street, PH3

THE AGENTS
Jeffrey A Smith
Lic. Assoc. Real Estate Broker
917-837-6706
jsmith@corenyc.com

THE DETAILS
Offered at $3,350,000, this spectacular 3-bedroom Midtown West duplex penthouse offers a desirable layout, floor-to-ceiling windows and stunning southern views from a private roof terrace. Stop in this Sunday to get a tour of this beautiful home!

THE HOUSE CALL
Sun, Feb 5, 12:00 – 1:30



 

CORE 10: Armen Meschian

02 February, 2017 posted by: CORE

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Welcome to CORE 10, an off-the-cuff interview series with prominent CORE figures. Read on to learn more about this week’s guest, broker Armen Meschian!

  1. Who is the living person you most admire? I would lie if I didn’t say my father. An accomplished architect and a musician with tremendous legacy.
  2. Who is the most interesting New Yorker you know? I am truly stumped by this question. I know many and from all walks of life. 
  3. What is your earliest New York memory? Looking at the New York City skyline from the New Jersey side of the Hudson upon arriving to the United States as a 15-year-old immigrant. Fear, excitement, hope, dreams: it was a barrage of feelings at the foot of a new beginning in this country.
  4. What is the best advice you’ve ever received? Whatever job you do, have a clear definition of how you personally add value in your field. 
  5. What do you consider your greatest achievement so far? Becoming a father. It’s hard to top that one.
  6. What are your three most treasured possessions? My three main guitars. 
  7. Name a movie, book or work of art that changed your life. I was obsessed with Led Zeppelin when I was in high school, particularly Physical Graffiti, so much so that I turned down an art scholarship to pursue music instead. Every decision or move in life I have made since then, including coming to New York City and how I came into real estate, has been affected by that one crossroad.
  8. What’s your greatest extravagance? Travel.
  9. What’s your secret talent? I am a regularly performing guitarist/singer/songwriter here in New York City.
  10. Which words or phrases do you most overuse? The word “merit” is often on my tongue. I use it frequently and aspire to have as much of it as possible.


 

Hot Topic: Dancy Does Renwick

01 February, 2017 posted by: CORE

Hugh Dancy Photo Credit should read: Sasha Maslov for Observer; Grooming by Shay Garcia; Shot on location at 15 Renwick, PH4 listed with CORE

Did you see actor Hugh Dancy made a visit to 15 Renwick? Last week, the Observer did a special feature on the talented actor and shot photos at our gorgeous listings at 15 Renwick, PH3 and PH4. Be sure to check out the link below to read the entire story and see more photos of Dancy at two of 15 Renwick’s stunning penthouses.

Click here to read the full article: Hugh Dancy, Hollywood’s Handsome Contradiction

Photo Credit: Sasha Maslov for Observer



 

CORE 10: Maggie Kent

31 January, 2017 posted by: CORE

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Welcome to CORE 10, an off-the-cuff interview series with prominent CORE figures. Read on to learn more about this week’s guest, broker Maggie Kent!

  1. Who is the living person you most admire? Gloria Steinem.
  2. Who is the most interesting New Yorker you know? Gloria Steinem.
  3. What is your earliest New York memory? Gustav Mahler performing at Lincoln Center.
  4. What is the best advice you’ve ever received? “Don’t take any wooden nickels.” 
  5. What do you consider your greatest achievement so far? One would certainly be immigrating to New York City, which changed my life.
  6. What are your three most treasured possessions? My dog, though I don’t think of her as a possession, my home and an heirloom from my mother.
  7. Name a movie, book or work of art that changed your life. Viva Las Vegas, the movie. Insert long story.
  8. What’s your greatest extravagance? Foreign travel. And then there’s my favorite frozen yogurt, pretty much every day.
  9. What’s your secret talent? Whistling.
  10. Which words or phrases do you most overuse? “I’ve gotta go. Can you take the dog out?”


 

“In Like Flynn”

30 January, 2017 posted by: CORE

What does it mean? It is a slang phrase meaning “having quickly or easily achieved a goal or gained access as desired.”

Where did it come from? A celebration of the freewheeling lifestyle and cinematic feats of 1930’s movie icon Errol Flynn. Our building embodies this spirit.

What does it look like? For CORE, it looks like this…



 

True Gotham: Social Media and Doing Right by Our Clients

30 January, 2017 posted by: CORE

TG

Reporting from the front lines, Douglas Heddings brings us “True Gotham” – your source for NYC real estate tips, advice, anecdotes and general market insights that aim to inform and enlighten. 

This past September I decided to take a break from social media, specifically Facebook. While I missed the pictures of my sister’s kids, the posts from my nephews, in-laws, my mom and many of my friends, I did not miss the political posts that contributed to my considerable loss of faith in a segment of our nation. Even more aggravating than the nonsensical diatribes on our political climate, I noticed a huge surge in the amount of egocentric posts by some of my very own real estate colleagues. Facebook Live posts from the backs of taxis, poorly acted vignettes created under the auspices of showing the social media sphere how one runs their business and even inflammatory and highly offensive personal political views are attacking many of the New Yorkers whom we serve.

We were drowning in a perfect storm of self-produced “reality” TV shows, easy access to broadcast ourselves to the masses and an epidemic of unbridled narcissism. We utterly and completely missed the point of why we do what we do – we find homes for the men, women, friends, families and children who make up the greatest city in the world.

Have we forgotten that the customer is ultimately whom we serve? In these posts, I see no mention of them, no appearance and rarely a word about them, unless it’s in effusive praise of the agent. Many may think this is funny coming from the guy who introduced the guided video tour to the Manhattan market in 2006. Yes, there were times when I was shooting where I lost sight of the fact that the video was about the property and ultimately doing my job for the customer. Fortunately, I had videographers who always brought me back to reality (real reality) to maintain focus on the task at hand: doing right by my homeowner.

I’m back on social media now. As much as some of the content remains an irritant, I see many ways in which video, Facebook Live, Snapchat, Instagram and the like can play a positive role in servicing the client and raising the bar in the real estate industry. Some are doing it right but most aren’t, in my opinion. There is a better way and I have to believe that those of us who are committed to doing right by our clients will find it.



 

House Call: 15 Renwick, TH3

27 January, 2017 posted by: CORE

15_Renwick_Street_TH3_03 (1)

THE LISTING
15 Renwick, TH3

THE AGENTS
Doron Zwickel
Lic. Assoc. Real Estate Broker
212-612-9607
dzwickel@corenyc.com

THE DETAILS
This stunning multi-level 3-bedroom home located in the coveted Hudson Square neighborhood is offered at $5,900,000. The residence offers an open flow living room, 18-foot ceilings, private yard and a recreational room. 15 Renwick is located on a single-block street, one of only a handful in the city. Don’t miss your opportunity to catch a glimpse of this awesome property!

THE HOUSE CALL
Sun, Jan 29, 2:00 – 3:00



 

VoiceAmerica with the McDonough Hershkowitz Team

26 January, 2017 posted by: CORE

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Earlier this week, CORE’s Heather McDonough and Henry Hershkowitz were guests on “Good Morning New York, Real Estate” with Vince Rocco discussing the key elements of creating a successful New York City real estate team. Heather and Henry spoke to the importance of setting up an efficient team structure, solid communication between all members and staying motivated and focused. Click the link and listen to the full interview to learn more tips and advice on how to manage a team as well as tips for buyers and sellers.

Click here to listen to the entire episode: Heather McDonough and Henry Hershkowitz on VoiceAmerica



 

Hot Topic: Kee Gets Creative

25 January, 2017 posted by: CORE

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Looking for creative ways to minimize a home’s flaws and get it ready to sell? CORE’s Elizabeth Kee was featured in The New York Times last week offering tips on how to make low ceilings look and seem much higher. To make the ceilings at her listing at 132 West 22nd Street, 8FL look higher, she added floor-to-ceiling curtains. Click the link and discover more innovative ways to deal with the quirks found in some New York City homes.

Click here to read the full article: Selling a Home in the City? Turn Those Quirks Into Assets



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