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CORE 10: Lawrence Treglia

10 January, 2017 posted by: CORE

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Welcome to CORE 10, an off-the-cuff interview series with prominent CORE figures. Read on to learn more about this week’s guest, broker Lawrence Treglia!

  1. Who is the living person you most admire? Pope Francis.
  2. Who is the most interesting New Yorker you know? Mike Bloomberg.
  3. What is your earliest New York memory? Coming into the city as teenager with my childhood friend and walking from Grand Central Station to Canal Street to buy off-market Gucci and Rolex watches. We were intimidated by the train and did not want to get ripped off by a cab driver. 
  4. What is the best advice you’ve ever received? Never count other people’s pennies as you will always come up short. 
  5. What do you consider your greatest achievement so far? Being a father. 
  6. What are your three most treasured possessions? My son, partner and weekend home. 
  7. Name a movie, book or work of art that changed your life. Nothing in particular but I always enjoy reading an autobiography. 
  8. What’s your greatest extravagance? Lotions and potions. 
  9. What’s your secret talent? Ask Adrian Noriega or Emily Beare. 
  10. Which words or phrases do you most overuse? “A noche.”

 



 

Bringing The Flynn to Life

09 January, 2017 posted by: CORE

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When CORE was faced with the task of transforming a mid-block Chelsea building at 155 West 18th Street into a place that appealed to a broad range of high-end buyers, they decided to bring the building to life. CORE created a character who personified the variety of lifestyles the building offered through a marketing campaign. The new development team started with a film and later extended to live performances and a social media campaign. As a result of this creative approach, 67% of the Flynn sold after the first two months of sales launch. What’s successful is also fun!

Click here to watch the Flynn come to life: The Flynn: 155 West 18th Street



 

House Call: 41 West 96th Street, 15AB

06 January, 2017 posted by: CORE

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THE LISTING
41 West 96th Street, 15AB

THE AGENT
Lori Ben-Ari
Lic. Real Estate Salesperson
Licensed as Lori B Ben Ari
646-668-3412
lbenari@corenyc.com

Julie Messeca
Lic. Real Estate Salesperson
212-612-9625
jmesseca@corenyc.com

THE DETAILS
This stunning sun-lit Upper West Side 4 bedroom home is listed for $5,775,000. The inviting property offers more than enough space and makes the perfect place for entertaining. Come visit this weekend’s open house and make an afternoon of it as this home is just moments from Central Park and accessible to all transportation!

THE HOUSE CALL
Sun, Jan 8, 3:00 – 4:00



 

Hot Topic: Co-ops vs. Condos

04 January, 2017 posted by: CORE

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What is the latest on the topic of Manhattan luxury co-ops? Before the New Year, Bloomberg reported that the favor for co-ops has fallen since 2015, while buyers’ preference for newly built condos with amenities and without strict board rules has grown. CORE’s seasoned broker, Emily Beare was quoted offering her knowledge on the subject. She stated that even though many buyers reject co-ops, others are still interested in having their neighbors vetted. While opinions shift, many stay the same!

Click here to read the full article: Manhattan Luxury Co-Ops Fall Out of Favor



 

Best Apartment I Ever Sold: Henry Hershkowitz

03 January, 2017 posted by: CORE

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Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Henry Hershkowitz‘s sale at 340A West 11th Street, 1 is his best one yet.

It wasn’t easy trying to decide on the best apartment I ever sold. After making a list of my favorites, I didn’t settle on the enormous penthouse or the property in a glassy new development with amenities galore, but instead on the tiniest apartment I ever sold.

Located in the heart of the far West Village, 340A West 11th Street, 1 is a charming one bedroom apartment located in a rare historic circa 1850 “back house.” This minuscule but truly delightful home sits on a serene “secret garden” courtyard with lush landscaping, unique architectural details and charming sitting areas – all shaded by a 50’ elm tree!

The seller had called me a year before she was ready to sell as she wanted to prepare the home for the best possible selling price. The apartment had great bones and old world details, but hadn’t been upgraded in years. She was willing to put in the work needed to sell this home, so I advised her on what needed to be done to make the place shine. I visited every few months to examine the progress and give her more advice on how to improve the home. When the time finally came to list the property, 340A West 11th Street, 1 looked picture perfect which enabled me to focus on marketing the home’s wonderful details. Priced properly at $625,000, I expected the apartment to sell quickly at close to ask.

In the end, we sold the home over ask at $825,000, which thrilled the seller and allowed her to buy her dream home in the country. I was of course also thrilled. While this was not a big dollar deal for me as a broker, my advice and effort paid off in such a big way for a client who also worked so hard to make this result.

While the above should be enough to constitute this being one of my favorite apartments ever sold,  the story doesn’t end there. The purchasers, one of whom is an artist, were down-sizing and asked me to sell their place.  I have since become good friends with them and one of her gorgeous 6’x 6’ works, unable to fit in their new little home, now sits over the couch in my living room, reminding me of 340A West 11th Street, 1 every single day!



 

Hot Topic: Soho’s New Star

21 December, 2016 posted by: CORE

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It’s no secret that the Annabelle Selldorf-designed building at 42 Crosby is redefining the meaning of luxury in Soho. The outstanding new development was exclusively featured on Observer last week, revealing photos of the condominium’s model apartment. Take a look at this sneak peek as you will certainly not be disappointed!

Click here to read the full article: The First Look at 42 Crosby’s Model Apartment



 

Dwell Diaries: 41 West 96th Street, 15AB

20 December, 2016 posted by: CORE

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Dwell Diaries provides a peek at a “day-in-the-life” in one of CORE’s exclusive listings. From master suites to neighborhood hotspots, our diary doesn’t spare a detail!

A morning at 41 West 96th Street, 15AB begins with a lounge in the beautiful sunlit grand entertaining room featuring south-facing windows with stunning views of New York City. Who can resist a space this large for some morning relaxation with no detail overlooked in its renovation? The designer chef’s kitchen provides a breakfast bar should a petit déjeuner at home be your morning ritual. Nothing makes an omelette more simple to whip up than a 6-burner plus griddle Wolf cook top.

Errands are made easy on the Upper West Side with conveniences such as Whole Foods and Michaels right around the corner. With easy access to the tennis courts at Central Park, everyday tasks are easily prefaced with an energizing morning workout. If your tennis racket is out of commission, a jog on the Central Park loop is an alternative for the active New Yorker. Morning chores echo cinema history with a stop at the PlantShed where Harry and Sally from When Harry Met Sally bought their Christmas tree.

Effy’s is just as satisfying for a midday break as it is for brunch on the weekend. Birch Coffee on 96th Street and Columbus is perfectly cozy should you prefer a coffee and something light for an afternoon pick-me-up. On the way home, be sure to consider your music playlist for the evening. An easy access A/V system is the perfect tool for enjoying light and relaxing tunes throughout the home while you unpack your groceries and prepare dinner. As the sun sets on your day on the Upper West Side, don’t forget peak at a sparkling view of the Empire State Building from the master bedroom. Convenience, cinematic history and breathtaking views of New York City – what more could you ask for at 41 West 96th Street, 15AB?



 

True Gotham: Holiday Homes

19 December, 2016 posted by: CORE

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Reporting from the front lines, Douglas Heddings brings us “True Gotham” – your source for NYC real estate tips, advice, anecdotes and general market insights that aim to inform and enlighten. 

There are varying opinions regarding whether or not a seller should list or keep their home listed over the holiday season. There’s no doubt that activity slows a bit during the period approaching New Year’s Eve but I question whether that slow down is more a function of decreased inventory as misinformed sellers pull properties from the market. Inventory definitely drops just as it does in August, but in the 25 years that I have been involved in selling NYC real estate, I can tell you that my experience has consistently been that properties that are listed over the holiday period often find buyers.

This year sees Hanukkah, Christmas and Kwanzaa beginning on consecutive days: the 24th, 25th and 26th, respectively. So, it’s very possible that there won’t be many showings on those three days, but I’m betting that the week following the start of those holidays will see considerable activity – only if your property is still on the market.

Happy Selling and Happy Holidays!



 

House Call: 29 East 22nd Street, 12S

16 December, 2016 posted by: CORE

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THE LISTING
29 East 22nd Street, 12S

THE AGENTS
Michael Rubin
Lic. Assoc. Real Estate Broker
347-880-0349
mrubin@corenyc.com

THE DETAILS
Offered at $4,250,000, this 4-bedroom Flatiron loft features soaring ceilings and huge arched windows, making the home warm and inviting. Not only is this propertysun-drenched and spacious with spectacular views, it’s also ideally located at the crossroads of Flatiron, Nomad and Madison Square Park. Take advantage of this Sunday’s open house to come and tour the beautiful space!

THE HOUSE CALL
Sun, Dec 18, 1:00 – 2:30



 

VoiceAmerica with Matt Cohen

15 December, 2016 posted by: CORE

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Matthew Cohen, CORE’s renowned and experienced salesperson was featured on “Good Morning New York, Real Estate” with Vince Rocco earlier this week discussing this year’s real estate market, the impact of current interest rates, what to expect in 2017 and much more. Take a listen and hear Matthew’s interesting millennial point of view on a variety of real estate related topics.

Click here to listen to the entire discussion: Matthew Cohen on Good Morning New York, Real Estate

 

 



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