True Gotham: Mindfulness Matters in Work & Play

10 April, 2017 posted by: CORE

Central Park East from 1280 Fifth (1)

Reporting from the front lines, Douglas Heddings brings us “True Gotham” – your source for NYC real estate tips, advice, anecdotes and general market insights that aim to inform and enlighten.

I just returned from a family vacation where I decided to truly drop off the grid. I left both my smartphone and my laptop at home and decided to focus on relaxing and spending quality time with my wife and two teenagers. I believe that it was for this reason that I would rank this vacation as one of my top three of all time. Coincidentally, my boss and the CEO of CORE, Shaun Osher recommended that I read Greg McKeown’s book Essentialism: The Disciplined Pursuit of Less. It was an appropriate read on the beaches of Mexico, where it is quite easy to eliminate noise and be in the now particularly when you’ve decided to “unplug.”

As the Director of Sales at CORE, I’m often pulled in so many directions that at the end of a day I lack any real sense of accomplishment. All too frequently I seem to get caught up in busy work and simply spin my wheels. The doing “less but better” mantra in this book appealed to me. Who doesn’t want to simplify their lives in an effort to become more productive?

Essentialism lays out a road map of exactly how to eliminate the noise from your life, both business and personal, in an effort to live a more meaningful and mindful existence. We have the ability to choose that which we focus on and McKeown does a fantastic job of illustrating how the choices we make, including the things that we consider yet eliminate are all part of the voyage toward a better and more productive life. The author discusses things like the necessity of implementing play in our lives as a means of stimulating creativity and clarity. Play is not just for kids. He also illustrates that an essentialist is not one who simply cuts things out of their lives but rather someone who considers all options in an effort to choose the best and most productive path.

If you are feeling stretched at home or at the office, this is a must read. Being busy does not necessarily equate to being productive and trying to be all things to all people can be overwhelming and unhealthy. As someone who has some experience with meditation, Essentialism provides additional tools to help anyone on the journey to true mindfulness. I have already begun to implement strategies from the book that have helped me to focus on the task at hand whether it be a project that needs my attention at the office or a meaningful father-daughter conversation during an evening ride to soccer practice. The relatively simple act of determine what is most important and productive to you is incredibly liberating!


House Call: 124 West 23rd Street, 15A

07 April, 2017 posted by: CORE


Maggie Kent
Lic. Assoc. Real Estate Broker
Licensed as Maggie A Moore
Lic. Real Estate Salesperson
Licensed as Jim E St. André
Lic. Real Estate Salesperson
Licensed as Stephanie Clegg

Offered at $4,495,000, this 3-bedroom, 2.5-bathroom condo features over 2000 square feet of indoor space and two private terraces facing north and south. Stunning floor-to-ceiling windows bathe the home in southern light and offer panoramic downtown views. Located on West 23rd Street in Chelsea, one is not far from neighboring Flatiron and Madison Square Park. Be sure to book an appointment and stop in this Sunday for an open house tour of this Chelsea condo!

Sunday, April 9, 12:00– 1:30pm (By appointment only)


An Evening at 60 White

06 April, 2017 posted by: CORE

Emily Beare, Shaun Osher, Veronica Mainetti

Emily Beare, Shaun Osher, Veronica Mainetti

Veronica Mainetti, President of Sorgente Group-America, joined CORE’s Founder & CEO Shaun Osher and broker Emily Beare for an intimate evening to celebrate the completion of the environmentally-conscious and expertly designed 60 White Street. VIP guests enjoyed one-on-one tours of the property in addition to fare and specialty cocktails, courtesy of  the thought-provoking food pop-up wastED and Blue Hill on the Road.

Click here to learn more about 60 White Street: CORE Developments: 60 White


Hot Topic: Market Analysis in the Wall Street Journal

05 April, 2017 posted by: CORE


Last week, Founder & CEO Shaun Osher was interviewed by the Wall Street Journal for a feature on the first-quarter performance of the Manhattan apartment sales market, as it was the second strongest performance for a first quarter since 2008. Click the link to learn what Shaun had to say about the current state of the NYC real estate market.

Click here to read the full article: Manhattan Apartment Sales Are Rebounding


Best Apartment I Ever Sold: Matthew Cohen

04 April, 2017 posted by: CORE


Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Matthew Cohen‘s sale at 77 Reade Street, 5E is his best one yet.

It is quite difficult to pick the “best apartment I ever sold,” as I love each and every one of my listings for different reasons. Every apartment has a story to tell, and I love using the details of each one to figure out how I am going to tell it. If I had to choose, I would say 5E at 77 Reade Street. I always enjoy selling lofts, as their living areas consistently generate a “wow” reaction out of buyers, but there is something indescribable about selling a manicured loft.

This is what 77 Reade is all about. Ever since the beginning of my career, I wanted to sell in the building because of the true conversion details. The developer who converted the building to condos wanted to mix the old with the new. Lofts that appeal to buyers who like open space and clean details. Nothing describes my personal and professional taste in real estate more: minimalism with a mix of pre-war and modern.

Everything from the exposed brick to the white Canova kitchen to the wall of windows, 5E is a property that will always have a special place in my heart. There is no better feeling than when the property’s story mixes perfectly with the energy of the sellers, therefore creating the perfect aesthetic. 5E made it very easy to come up with a story, the sellers are some of the most wonderful people on earth, which equated to a gorgeous apartment. I sold the loft over the asking price in only two weeks.


Commercial Basis: HQ Strategy

03 April, 2017 posted by: CORE

DSCN6434 (1)

Commercial Basis explores how technology, branding and demographic preferences are shaping office and retail real estate in New York City. As these forces break down the barriers from where we live to where we work and shop, Lead Commercial Specialist Alex Cohen assesses the impact on real estate values and opportunities.

Last month Snapchat’s parent Snap, Inc. issued perhaps the largest and most significant initial public offering of 2017. One of the interesting aspects of this IPO was that Snapchat identified its lack of a corporate headquarters as a risk that could potentially undermine its growth and future revenue. Snapchat’s founders started the company in a Venice beach bungalow and have grown the business in scattered Venice and Marina del Ray locations. These are communities with a very constrained supply of available office space. Management has not articulated any plans to bring Snapchat’s staff together in a headquarters or even consolidate into fewer locations. A diffused workforce presents a challenge to collaboration, creating a consistency of culture and overall productivity, particularly in the innovation-based environments of TAMI (technology, advertising, media and information) companies. I previously wrote about how many TAMI companies like Google and Apple developed comprehensive and expansive workplaces filled with amenities that are intended to engage as well as attract and retain employees and embody the firms’ cultures (see:

In New York City, Snapchat’s one principal office location is sited in the former The New York Times building west of Times Square. Here its growth has been haphazard as well, with new staff filling in virtually every available square foot leaving meeting and collaboration space virtually non-existent. One could argue that Snapchat’s apparent lack of a real estate strategy reflects the exclusion of real estate from overall business strategy. And this is not a common problem endemic only to new or fast growing firms.

Traditionally, the corporate real estate function has not occupied a position of prominence within most companies. As office space is typically the second largest corporate expense after payroll, most firms characterize real estate not as a platform critical to revenue and productivity, but as a cost to be managed and economized (even in growing firms) through measures like consolidation and densification (reducing square footage occupied per employee). The individuals who implement corporate real estate within a company are frequently perceived to be “order takers” and are often isolated from the actual C-Suite-based decision making process.

Truly progressive firms are starting to incorporate real estate within the C Suite, creating Chief Solutions or Chief Innovations Officer positions with principal responsibilities to rationalize a company’s real estate portfolio and integrate work place planning with the company’s overall business strategy.


House Call: 74 Sullivan Street

31 March, 2017 posted by: CORE

113A_King_Street_TH_05 (1)

Paul Johansen
Lic. Assoc. Real Estate Broker

Offered at $3,450,000, this 4-bedroom 3-story single-family townhouse spans 2,830 square feet and offers a full-floor roof deck with breathtaking views of the Statue of Liberty. Located in the artistically-rich Red Hook neighborhood, one will enjoy the charming local boutiques and eateries while surrounded by New York’s iconic cityscape. Don’t miss the chance for an open house tour of this townhouse on Sunday!

Sunday, April 2, 1:00– 3:00pm


Hot Topic: Veronica Mainetti

29 March, 2017 posted by: CORE


Looking to learn more about the remarkable developer behind the environmentally-conscious and carefully restored 60 White? Veronica Mainetti, President of Sorgente Group of America, was profiled in Commercial Observer discussing the company’s Italian roots and its commitment to historical preservation projects. Click the link and learn more about Veronica and the ultra-efficiency and high-end design behind 60 White.

Click here to read the full article: Veronica Mainetti, a Sight for Sorgente Eyes


Dwell Diaries: 874 Broadway, 307

28 March, 2017 posted by: CORE


Dwell Diaries provides a peek at a “day-in-the-life” in one of CORE’s exclusive listings. From master suites to neighborhood hotspots, our diary doesn’t spare a detail.

There’s nothing quite like starting the week in New York City, especially when you can wake up to all that the lively Flatiron neighborhood has to offer at 874 Broadway, 307. This cozy, two-bedroom loft feels idyllic on a Sunday morning – especially when you can enjoy pin-drop quiet amidst the hustle and bustle of energetic Flatiron. Should errands uptown or downtown be your destination this morning, 874 Broadway, 307  is a short walk to nearly every subway line. But why leave? Everything you need for a perfect Sunday in New York is right here.

Tending to any Sunday household chores feels almost effortless with the stunning exposed brick, natural hardwood floors and oversized windows of this classic New York City loft. With those tasks behind you, why not venture over to Breads Bakery for a slightly decadent latte and almond croissant? If meeting friends for a languid Sunday brunch is more your speed, ABC Kitchen is only around the corner and serves all-around delicious American fare with local, organic ingredients. Downtown icons such as Gramercy Tavern and Union Square Cafe are viable options offering a bustling bar area and casual refinement, respectively.

Proximity to the shops on this downtown portion of Fifth Avenue allows for a luxurious Sunday afternoon of shopping. Dotting 5th Avenue you’ll find Anthropologie, J.Crew and Michael Kors to name a few. The farmers market at Union Square offers fresh, local ingredients should a health-conscious Sunday supper anchor your evening plans. Squeezing in a workout before dinner is hard to avoid with SoulCycle, Equinox and FlyWheel just a few blocks away from your Broadway abode. Endless amenities provided by your proximity to Flatiron, Gramercy and Chelsea coupled with the charm and simplicity of a downtown New York City loft – how could you live any place else besides 874 Broadway, 307?

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