Hot Topic: Innovating the Application Process

26 April, 2017 posted by: CORE

Large stack of multi-colored files and paperwork on an office desk. Blue window background. Business themes. No people.

Recently CORE was the first New York real estate brokerage firm to adopt a technology that completely changes—and greatly improves—the co-op board application process. Featured in The New York Times, BoardPackager is a good reminder: if it’s always been done a certain way, it might be time to ask why.

CORE caught up with Ming Ooi, BoardPackager’s COO and Co-founder:

“It has been a tremendous boost for BoardPackager in the real estate, technology and investment sectors to have CORE as an early adopter because the agency’s reputation as a cutting edge brokerage really added to our credibility and opened a lot of doors and opportunities. Furthermore, CORE agents have been instrumental in not just the adoption but providing valuable real-world feedback that has allowed us to improve the platform; and we continue to value and encourage that insight from such tech savvy users.”

Click the link to read the full article on this revolutionary online platform: The Dreaded Co-op Board Application Goes Online


Dwell Diaries: 124 West 23rd Street, 15A

25 April, 2017 posted by: CORE


Dwell Diaries provides a peek at a “day-in-the-life” in one of CORE’s exclusive listings. From master suites to neighborhood hotspots, our diary doesn’t spare a detail.

Waking up at 124 West 23rd Street, 15A is nothing short of blissful. Thanks to this three-bedroom’s location at the cusp of Chelsea, Flatiron and Nomad, each morning presents itself with not only endless convenience but also ample opportunity for “New York moments.” Floor-to-ceiling windows in the luxurious master bedroom suite ensure natural light doesn’t escape your morning routine. The master bedroom suite also boasts a deep soaking tub and radiated heated floors. Who needs to a spa day when everything you need for relaxation is at home at 124 West 23rd Street, 15A?

Even though this boutique building features a fitness room, gym and 24-hour concierge, you don’t have to go much farther if you wish to switch up your workout regimen or run errands. Firstly, luxury workout locales such as David Barton, Equinox and SoulCycle are only blocks away from 124 West 23rd Street. With proximity to three vibrant New York City neighborhoods, there is no shortage of excellent shopping, dining and other activities. Eataly, the largest Italian marketplace in the world, situated in Flatiron is a one-stop-shop for high-end groceries, upscale (and al fresco) dining and much more. If you’re only looking for the necessities this afternoon, your local Whole Foods in Chelsea should do the trick. Finally, some of the best luxury shopping lives on Fifth Avenue – you’ll find Anthropologie, J.Crew and Michael Kors to name a few.

Fancy an afternoon pick-me-up? Dough Doughnuts, the Brooklyn spin-off on West 19th Street, is the perfect pit stop for a sweet treat and coffee. If your pick-me-up is more savory than sweet, nostalgic New York City doesn’t escape this neighborhood, thanks to the nearby eatery El Quijote. Once part of the historic Chelsea Hotel, this longtime eatery offers traditional Spanish dishes. As the evening nears, and with groceries in hand, why not enjoy dinner at home in your open Snaidero kitchen? Dine al fresco on one of your two private terraces while gazing at the New York City skyline; 15 floors up on West 23rd Street is wonderfully quiet on a spring evening. In the hub of Chelsea yet outside of the fray in this quiet, boutique building – what’s not to love about living at 124 West 23rd Street, 15A?


House Call: 143 Reade Street, 2B

21 April, 2017 posted by: CORE


Lic. Real Estate Salesperson

Offered at $2,950,000, this 2-bedroom, 2-bathroom loft designed by architects Roman and Williams, boasts over 11-foot ceilings and stunning industrial steel windows. Within one of the most prestigious and coveted condominium buildings in Tribeca, this home additionally offers a sprawling private terrace that’s perfect for warm weather entertainment. Don’t miss the chance to stop by this coveted loft listing on Sunday afternoon!

Sunday, April 23, 2:00– 3:30pm


VoiceAmerica with Adie Kriegstein

20 April, 2017 posted by: CORE


This past Tuesday, CORE’s Adie Kriegstein was a guest on “Good Morning New York, Real Estate,” discussing the advantages and disadvantages of buying a sponsor apartment and talking through how they differ from regular co-ops here in New York City. Click the link to hear what Adie had to say regarding this topic and more!

Listen to the full discussion here: VoiceAmerica with Adie Kriegstein


Hot Topic: Bespoke on Bond Street

19 April, 2017 posted by: CORE

25_Bond_Street_2E_R4_15 (1)

Did you catch 25 Bond Street, 2E on Brick Underground last week? This coveted condo in the heart of Noho was highlighted for its architectural significance, thanks to 25 Bond Street’s award-winning design by acclaimed BKSK Architects. Click the link to see more of this bespoke residence!

Click here to read the full article: Six homes for sale in stunning, architecturally-significant NYC buildings


Best Apartment I Ever Sold: Keren Ringler

18 April, 2017 posted by: CORE


Best Apartment I Ever Sold invites our agents to share the unique story of their best selling experience to date. This week, learn why Keren Ringler‘s sale at 115 East 86th Street, 52 is her best one yet.

Nearly two years ago, I was asked to represent the seller of 115 East 86th Street, 52. This was the best apartment I ever sold, not only because the apartment is a beautiful home, but also because it allowed me to use my varied skills and strengths as a broker, negotiator and stager.

The seller had many sentimental furnishings and had lived in the apartment for close to 20 years but understood the power of staging and presentation when listing an apartment. By working closely with a stager, I was able to minimize furnishings, repaint in some rooms to highlight the amazing natural light and emphasize benefits of other spaces within the home. Finally, excellent photography ensured we came to market with the apartment being superbly presented.

After one week on the market I had multiple offers from well-qualified buyers. As a team, the seller and I devised a selling strategy and I was able to negotiate with all of the potential buyers. I went to contract within 3 weeks and closed achieving the highest price paid for this particular line in the building. What made this even more fulfilling was that the results felt like it was a win-win for all parties involved!


Crafting Homes at 141 Fifth Avenue

17 April, 2017 posted by: CORE

141 Fifth Avenue image

For the high profile conversion project at 141 Fifth Avenue, CORE was tasked with hitting record prices during 2008’s fluctuating market. Determined to develop a one-of-kind product, CORE worked diligently with the architect to curate each residence, creating New York City’s first luxury development of bespoke homes. Amidst challenging economic times, CORE still achieved a 100% sell-out at 141 Fifth Avenue and set a record sales price of $2,000 per square foot for the Flatiron neighborhood – all without traditional advertising.


House Call: 129 North 3rd Street, 133

14 April, 2017 posted by: CORE


Lic. Associate Real Estate Broker

Laura Hirsch Chilton

Lic. Real Estate Salesperson

Offered at $2,650,000, this 3-bedroom, 2.5-bathroom condominium townhouse spans four floors and is located in Williamsburg. Featuring bright light and immaculate finishes, this condo additionally offers ceiling heights ranging from 9 to 11 feet and a 400-square-foot private garden with built-in barbecue. Don’t miss the chance for an open house tour of this Brooklyn home on Sunday!

Sunday, April 16, 2:00– 3:00pm


Hot Topic: The Art of Staging

12 April, 2017 posted by: CORE


Did you catch agents Tony Sargent and Steve Snider in The Real Deal last week? Both were interviewed for a story on the value of staging a listing and offered examples of how it’s helped move a property and sell it above ask. Click the link below to read more insight from Tony and Steve!

Click here to read the full article: Staging for the starter apartment


CORE 10: Doug Heddings

11 April, 2017 posted by: CORE

Me Relaxed

Welcome to CORE 10, an off-the-cuff interview series with prominent CORE figures. Read on to learn more about this week’s guest, Executive VP of Sales Doug Heddings!

Who is the living person you most admire? David Innocenzi. He’s our Manhattan Sales Manager with whom I’ve worked for nearly 10 years. He’s a dedicated and awesome husband, an unwavering, loyal father and a present and supportive best friend! He’s smart with an incredible work ethic. I can count on him always and we share a bond for which most could only hope. We have no secrets, we can be brutally honest without fear of hurting each other’s feelings and if we do hurt feelings, we are quick to make amends. Most importantly, we share lots of laughs! There is only one other with whom I share a greater bond, and that is my wife.

Who is the most interesting New Yorker you know? Without a doubt, it’s Kevin Sheekey. Although I haven’t seen Kevin in years, my now teenage son went to nursery school with his twins. As often happens, we have lost touch, but I admire him and his family from afar. Kevin is liked by all, friends with so many and always shares a once-in-a-lifetime type story about some celebrity who he’s recently had the pleasure of meeting. A former campaign manager and then Deputy Mayor for Bloomberg, Kevin would totally have my vote if he ever decided to throw his hat into the New York Mayoral race. One can only hope!

What is your earliest New York memory? I had never even visited New York prior to moving here in July of 1989 from the suburbs of Baltimore. I arrived via bus into what was then the very grimy and dangerous Port Authority Bus Terminal. The walk through the terminal, including all of the sights, sounds and unpleasant smells, still resonates with me, as does the trek from 42nd Street and 8th Avenue to 10th Avenue and 51st Street where I first lived. I was in complete awe even as I questioned what I was doing here.

What is the best advice you’ve ever received? Embrace yourself! All of yourself. The good, the bad and the ugly. Your history makes you who you are and life is all about perspective. On any given day I could write down the same ten items on a piece of paper and depending on my perspective, I could call it a “Gratitude List” or “Burdens List.” I do my best to remain grateful on a daily basis. Definitely an imperfect practice.

What do you consider your greatest achievement so far? I really believe that I am an excellent father. My kids are my greatest teachers. They are windows into my soul and show me my strengths and most definitely my defects so that I can change to become a better person. The irony of fatherhood is that while you are making every effort to raise fantastic children, they are influencing the father and the man that you are becoming. In essence, they are “raising” me.

What are your three most treasured possessions? My wedding ring has only been off my finger ONCE when I dropped it in a crashing wave. Miraculously, I sprung to the “sparkle” in the sand as the wave receded and scooped up the ring. As a child of divorce, this ring symbolizes so much more than just my wedding vows. Our home is a sanctuary and since we renovated to create a space that we cherish, I frequently prefer to cocoon at home in front of the fireplace rather than spend a night out on the town. My daughter has an authentic Pittsburgh Steelers football helmet signed by Hall of Famer “Mean” Joe Greene. It’s technically hers but I bought it and love looking at it on her book shelf. I touch it every time I leave her room. I don’t even think she knows that.

Name a movie, book or work of art that changed your life. It may sound bizarre, but Top Gun changed my life’s trajectory in a way that I never could have imagined. Long story, but shortly after seeing Top Gun in 1986, I joined the U.S Navy Nuclear Engineering program in an effort to maneuver my way into the U.S. Naval Academy. I had applied in high school and despite receiving the necessary congressional nomination from then Rep. Helen D. Bentley, I withdrew my application out of complete fear of the unknown. Six months into training, I experienced a spontaneous pneumothorax that landed me in the ICU and eventually received an honorable discharge after serving only 8 months and 8 days. After that, I did a short 8-month stint at the FBI in Washington, D.C. and ended up as a bartender at a very trendy hotel bar in Baltimore City, where I met the person who brought me to New York in 1989. Three years later I met Kate and the rest is history, as we have built a beautiful life together. Who knew that Maverick and Goose would have such an impact on my life?

What’s your greatest extravagance? I try to get a 2-hour massage every week. It doesn’t always happen, but it is something I do for myself that is a 2-hour escape into pure mindfulness.

What’s your secret talent? Those who know me will tell you that I have no SECRET anything. I’m an open book with limited boundaries (I continue to work on that…hahaha). But I guess if I had to choose something that not everyone knows, I’m a decent actor and I can do a few impressions, with my favorite being Jimmy Stewart lassoing the moon for Mary in It’s a Wonderful Life. I also dabble with a guitar but would hardly call it a talent.

Which words or phrases do you most overuse? “Get out! No really. Get out!” “Awesome.” “Oh my G*d!” Just about anything that evokes drama! With a lot of exclamation points!!!!!!!

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