House Call: 55 Park Avenue, 12W

30 September, 2016 posted by: CORE


55 Park Avenue, 12W

Patrick V Lilly
Lic. Assoc. Real Estate Broker

Matthew Rhoda
Lic. Assoc. Real Estate Broker

Listed at $1,150,000 this charming Park Avenue apartment features two bedrooms, a fireplace and four exposures with incredible views of New York’s most iconic landmarks. Don’t miss the chance to spend your Sunday having at look at this classic Manhattan home.

Sun, Oct 2nd, 12:00-1:00


Hot Topic: The Craze in Condos

28 September, 2016 posted by: CORE


Looking to find the latest and greatest in NYC real estate? Last week, New York Post featured 42 Crosby and 87 Leonard, MAISB as two of the hottest new developments to debut this season. Shaun Osher and Adrian Noreiga‘s listing at 42 Crosby features a car-elevator that feeds into a private parking garage. Emily Beare and Shaun Osher‘s listing at 87 Leonard MAISB offers vast recreational and entertainment space. Check out these gorgeous properties, they definitely won’t disappoint!

Click here to read the full article: Everything You Need to Know About NYC’s Best New Buildings


Doug Heddings on VoiceAmerica

27 September, 2016 posted by: CORE


This morning Doug Heddings, CORE’s Executive Vice President of Sales, was live on Good Morning New York, Real Estate talk show with CORE agent and co-host Vince Rocco. Doug and Vince discussed Hudson Yards, the largest private real estate development in United States history. In the interview Doug describes the ways Hudson Yards will not only completely change the face of the west side of Manhattan, but will also influence the entire city. Take a listen and find out what is in store for NYC!

Click here to listen to the full interview: Learning about Hudson Yards in Manhattan


15 Renwick: Standing Out

26 September, 2016 posted by: CORE


CORE’s new development team understood that in order to differentiate itself in a crowded and competitive market, they needed to produce an out-of-the-box marketing campaign for 15 Renwick. Drawing on inspiration from historic Hudson Square and James Renwick, the team created a campaign that was a mix of history, culture, design and imagination. The unconventional approach created widespread attention and had the entire industry talking.

The team commissioned renowned photographer Henry Leutwyler to shoot a line-up of eccentric characters and collaborated with ODA Architecture and Baxter, an Italian luxury brand, to develop a stunning sales site to showcase the building.

The team’s hard work and creativity proved successful. Sixty percent of 15 Renwick sold within 90 days, 43,482,447 media impressions were generated and Hudson Square was successfully transformed from a former artist enclave into a luxury address. Clever thinking paid off!



House Call: 141 East 88th Street, 5H

23 September, 2016 posted by: CORE


141 East 88th Street, 5H

Kristina Kaplan Wallison
Lic. Real Estate Salesperson
Licensed as Kristina K Wallison

Robert S McCain
Lic. Assoc. Real Estate Broker

Ben Jacobs
Lic. Assoc. Real Estate Broker

Offered at $3,695,000 this beautiful pre-war Upper East Side condo in the Philip House was recently configured. The home features three bedrooms and modern layouts with new interiors designed by Victoria Hagan. Stop in this Sunday for an open house tour of this unique Carnegie Hill home!

Sun, Sep 25, 12:00 – 1:00


Hot Topic: Tony Talks Tile

21 September, 2016 posted by: CORE


Notice anything unique about the ground you’ve been walking on? Tony Sargent was featured in The New York Times last week discussing boldly colored or patterned tile, a trend that has become very popular recently. Tony has seen this trend appearing in Brooklyn townhouses, and while some buyers find it charming, he advises homeowners to be cautious of the daring style.

Click here to read the full article: Tile Gains Footing All Over


42 Crosby Launch Event

20 September, 2016 posted by: CORE

Annabelle Selldorf, Shaun Osher

Last night, CEO & Founder Shaun Osher, talented architect Annabelle Selldorf and developer Atlas Capital Group celebrated the launch of their remarkable 42 Crosby new development collaboration. The night featured hors d’oeuvres, live music and a lovely toast from Shaun and Annabelle.

42 Crosby features nine luxurious three-bedroom homes and a five-bedroom penthouse. Each home is surrounded by floor-to-ceiling windows offering an abundance of natural light. The luxury building offers a 24-hour attended lobby, a car elevator, a parking garage and residential storage units. The new development will be fully completed by January 2017.

Photo Credit: Leandro Justen/


True Gotham: Marketing Your Home in a Shifting Market

19 September, 2016 posted by: CORE


Reporting from the front lines, Douglas Heddings brings us “True Gotham” – your source for NYC real estate tips, advice, anecdotes and general market insights that aim to inform and enlighten. 

I have been writing for my True Gotham blog since April 2006. The very first broker blogger in New York City, I have spent the past 10+ years making every effort to be of service to the consumer and the industry in hopes of raising the bar for everyone. This blog post from May 13, 2008: Marketing Your Home in a Softening Market is a perfect example of the cyclical real estate market and how we must shift strategies as market conditions change:

Other than the media coverage of both the ultra-luxury slowdown and the hyperactivity in the sub $2M market, there is no solid indication yet from actual numbers as to which direction the Manhattan real estate market is heading. That said, top producing real estate agents seem to be quite busy as marketing and selling a home in today’s market requires experience that transcends simply picking any price, sending out some postcards and waiting for multiple bids.

Those who regularly read True Gotham know my feelings about accurate pricing no matter how the market is behaving, but when buyers have more inventory to choose from, accurate pricing becomes even more of a priority.

In addition to proper pricing, here are some important factors to consider when selling in today’s real estate market:

  1. Hire a “genuine” real estate professional with experience and knowledge: By genuine I don’t mean properly licensed (that’s obvious). I am talking about someone who doesn’t over promise and who can be trusted. Don’t hire a “buy now, real estate prices always go up” kind of agent. Remember that the prospective purchaser is forming an opinion of your property through the representation by your agent.  Don’t let an agent make a bad first impression.  It’s an uphill battle if a buyer doesn’t believe what your agent is “selling.”
  2. Seek both quality and quantity through transparency: Make sure that you are pleased with how your property is being represented to both the public and the brokerage community. It should be displayed as beautifully as possible without misleading a buyer. This will insure that buyers who take the time to visit your home will be pleased and not negatively surprised (e.g., don’t be afraid to highlight how quiet the place is despite the lack view…a prospective purchaser who expects a view and discovers none is NOT going to buy your home).
  3. Change your marketing strategy: What works during a housing boom doesn’t always work in a more “normal” or declining market. Don’t be afraid to suggest “out of the box” marketing ideas to your agent. Discuss the marketing strategy regularly and determine whether changes need to be implemented. We at CORE believe we are a marketing company that specializes in real estate. That translates to creativity and success for our customers.
  4. Know your competition: Make sure your agent is informed of comparable properties that are currently on the market and that she/he can support the reasons for your price.
  5. Prepare your home for the market: It doesn’t hurt to visit comparable properties at open houses to see how your property is perceived in the marketplace. Touch up paint and declutter at minimum. At CORE, we offer our agents staging services via our CORE Styling program which insures that your property is presented in the optimal light when coming to market.
  6. Be patient: Over the past decade, properties have sold moments after hitting the market despite inexperienced agents and/or ridiculous pricing. The buying frenzy, although still occurring in some segments of the market, is less common and patience is a necessity in today’s marketplace. Choosing the right agent who stands by you throughout the entire process is critical.
  7. Don’t be stubborn (too patient): Trust that your real estate professional has a firm grasp of market conditions and listens carefully when they suggest marketing changes or price adjustments. Don’t get caught chasing the market down by resisting the lowering of your price. The best strategy to ensure an efficient sale is to adjust your price ahead of the competition.

Those are just some things to consider if you’re a seller in today’s real estate market. All of this said, there is no more important factor than trusting the real estate professional that you hire. If you don’t have faith that they know what they are doing, you may just get bitten in the asking price.

It is remarkable to me how on point this advice from 8 years ago is in our current real estate market. Isn’t it interesting how the more things change, the more they stay the same?


Exclusive Debut of Hudson Yards

16 September, 2016 posted by: CORE

CORE is thrilled to introduce ourselves on Facebook Livestream and to share some of our most memorable behind the scene moments. We look forward to streaming to you live so be sure to tune in!

Wednesday night, Stephen Ross, Chairman and CEO of Related Companies, hosted an exclusive debut of the incredible Hudson Yards to coincide with yesterday’s sales launch of 15 Hudson Yards. The evening featured tastes from master chefs José Andrés and Thomas Keller. Surrounded by a lush oasis inspired by the upcoming public square and garden, guests also enjoyed a preview of the awe-inspiring public arts structure by Thomas Heatherwick.  


House Call: 360 Furman Street, 1004

16 September, 2016 posted by: CORE


360 Furman Street, 1004

Heather L McDonough
Lic. Assoc. Real Estate Broker

Henry Hershkowitz
Lic. Assoc. Real Estate Broker

This outstanding Brooklyn Heights home is offered at $5,500,000. The 4-bedroom condo features generous living and kitchen space accompanied by fantastic, sweeping views of the East River. Head on over to Brooklyn this Sunday and check out this sensational home!

Sun, Sep 18th, 12:00 – 2:00

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