CORE Hard Facts: Volume 9

18 December, 2015 posted by: CORE

‘CORE Hard Facts’ provides you everything you want to know – or didn’t want to know – about New York City, real estate, design and industry trends from those who know it best.

In this week’s CORE Hard Facts, Jessica Silver talks about the New York City population density.


Commercial Basis: Shopper as Flaneur

17 December, 2015 posted by: Alex Cohen


‘Commercial Basis’ explores how technology, branding and demographic preferences are shaping office and retail real estate in New York City. As these forces break down the barriers from where we live to where we work and shop, Lead Commercial Specialist Alex Cohen will assess the impact on real estate values and opportunities.

Flaneur, from the French noun flâneur, means a stroller, a saunterer or a browser. A Flaneur does basically what we used to do in a book store or in a record store (remember those?) and what some people still do in clothing stores – that is walk into a store without a specific purchase in mind and wander around aimlessly browsing the shelves, record bins or clothing racks for something that catches our eye and that we might be tempted to purchase.

We don’t generally shop on the Internet as a flaneur—nearly all web purchases are deliberate (97% of sales on Amazon are planned). Perhaps preserving brick and mortar stores as a generator of sales and brand outpost, particularly aimed at the luxury shopper, will depend in part on restoring the flaneur appeal of the store experience which is largely absent from Internet shopping. This was one of the things I learned at The Future Laboratory’s recent US Luxury Futures Forum.

For example, SoHo House Berlin has redesigned its entire ground floor, which is open to the public, renaming the floor The Store. But this “store” actually blurs the distinction between hotel and retail. The SoHo House ground floor includes lobby, restaurant, lounge, check-in and concierge services, but includes no structural distinctions or visual demarcations of a retail outlet. Instead, every candle, every vase, every piece of furniture and every wall covering in the space is actually for sale. A visitor to SoHo House, without a predetermined intention to purchase anything material, may be likely to become a “flaneur” on this floor and potentially a retail customer, as they wait to be seated for dinner or to check-in for the evening. Visitors also experience a highly curated environment that signifies SoHo House’s positioning at the cutting edge of the creative industries, to which it targets its membership and hotel rooms.

Closer to home, the architect Marco Marcellini encouraged me to stroll through the Fifth Avenue Valentino store, recently designed by the British architect David Chipperfield, and compare this experience to the new 57th Street Fendi store which Marco designed at Peter Marino Architect. My impressions of the Valentino store are that it is a minimalist container for showcasing couture and accessories. The materials and finishes are stunning and are replicated throughout – gray terrazzo and bare marble floors and walls and elegant bronze and glass vitrines. But my eyes were drawn more to the articulated clothing racking systems on the men’s floor than anything else particularly distinctive. The store’s architecture appears to be working very hard not to distract one from the clothes inside and, while it is a beautiful showcase, the boutique is really not that memorable and in its minimalist desolation, a bit intimidating. In contrast, the architecture and design of the Fendi store is far from minimalist. The finishes and materials vary between selling departments and include stitched leather, fur and petrified wood wall coverings. The displays for accessories, shoe and bags are sometimes recessed into the walls and sometimes they protrude, but they are designed to be perceived as seamlessly integrated into the architecture of the store and not as add-on fixtures. Most significantly, each departments’ accommodations seem designed to be experienced like a unique room and create a distinct and expressive context shopping (or just browsing).


CORE Checklist: Elegant Holiday Home Décor

16 December, 2015 posted by: CORE

When it comes to making life changes – major or minor – remembering everything you need to accomplish can be overwhelming. With the help of CORE Checklists, we hope to make even the biggest transitions as stress free as possible.

Holiday season is in full swing and it seems as though every street corner is adorned with perfectly branded holiday cheer. Why not bring a bit of that magic into your own home? Use these tips provided by CORE Stylist Sharon Blaustein to add a sophisticated spin on classic decorations.

  • Light it up – Consider ditching “icicle” lights around your home for lanterns.
  • White it out – Use all white lights as an elegant update to multicolored tree lights.
  • Add some greenery – Evergreen, holly, ivy and amaryllis are wintery feeling and smell beautiful.
  • Get crafty – Kids can cut paper snowflakes, stars and decorate wreaths for a rustic feel.
  • Create ambiance – Display tonal candles throughout your space for a romantic holiday.
  • Add some wrapping – Add lustrous-light candle holders or birch wrapped candles in lieu of candlesticks.
  • Get cozy – Switch up usual bedding for flannel and down for toasty comfort.
  • Fancy fabrics – Fur throws, chunky cable-knit pillows and velvet fabrics warm up any space.
  • Let it shine – Add a touch of glitter to your decor for some holiday sparkle.
  • Mend with metal – Replace fall hued chotchkies with mixed metal pieces for a festive feel.



I Love New York: Holiday Windows

15 December, 2015 posted by: CORE Scout

Hello from the field and welcome to my photo journal. I’m CORE Real Estate’s city scout reporting from the streets of New York with eyes on design, architecture, luxury, collaboration and the art of living in the greatest city on earth.




West Elm


Harry Winston

Ralph Lauren

The best way to spread holiday cheer, is singing loud for all to hear. Or window shopping at some of New York’s favorite retailers. Which one is your favorite?


Market Update Monday: NYC’s Buildings Must Take Action Against Carbon Pollution

14 December, 2015 posted by: CORE


The consequences of global warming have been evident to New Yorkers during this past winter and climate change has become a matter of the highest priority in international politics. The 2015 United Nations Climate Change Conference held in Paris announced that 196 countries made a pact to reduce their gas emissions as a way of decreasing the greenhouse effect.

An estimated 70% of New York’s carbon pollution is said to come from buildings that are also responsible for consuming 45% of the city’s energy. The numbers are too high to ignore and it is time for real estate owners and developers to take action by implementing energy-efficienct improvements. The lack of commitment from buildings regarding environmental sustainability calls for stronger measures.  Mayor Bill de Blasio’s goal of reducing greenhouse gas emissions by 80% by 2050 and aggressive, mandatory actions may be the only way for real estate developers to help him.


Life in 10038

11 December, 2015 posted by: CORE

DSCN6376 (1)

One of Manhattan’s best qualities is its unique and varied neighborhoods. ‘Life in’ provides a taste of New York City’s distinct sub-cultures to help you find the perfect place to call home.

Surrounding the iconic Brooklyn Bridge, life in 10038 combines old world architecture amid sleek towers. Anchored by FiDi and Battery Park to the south and Tribeca to the north and west, 10038 boasts easy access to the East River and Brooklyn.

Preferred by residents and tourists alike for its iconic characteristics and accessibility, 10038 is buzzing with students, financiers and sightseers. Home to Manhattan’s South Street Seaport and East River Bikeway, the area offers the perfect mix of work and play for those willing to make the trek downtown.

If you need to start the day with a java kick, enjoy Jack’s Stir Brew Coffee. With it’s easy mix of local craft favorites and classic coffee beverages, this place is the perfect spot to fuel the day with no frills or fuss. For a luxe brunch experience, head over to The Brasserie Les Halles for French-style fare.

Once you’ve digested, break a sweat at Soul Cycle, Bikram Yoga Downtown or the UFC Gym. Of course, when the weather is just right walk, run or bike along the East River and across the Brooklyn Bridge. Enjoy the scenic view and take in the salty fresh air. It’s like an oasis right outside the city without having to leave!

With an afternoon of leisure in your midst, enjoy the food and shops along South Street Seaport and pop into the South Street Seaport Museum for a bit of history or head over to the Pearl Street Playground with the kids.

When you’ve built up your appetite for dinner, head over to Ambrose Beer & Lobster, Trading Post or Acqua at Peck Slip for the best seafood and Italian in the area. Outdoor seating is a must when the weather allows for waterfront views.

End the night with that old New York feel at The Paris Cafe or head over to Fresh Salt for craft ales and bar snacks. With the spectacular East River views and a cocktail at hand, it’s a delight to know these gems are right outside your door.



My Favorite Room: Marco Marcellini

10 December, 2015 posted by: CORE

Marco Marcellini

‘My Favorite Room’ takes a look at our favorite peoples’ most cherished places and spaces. Featuring a mixture of hotspots and hidden gems, we hope to remind just how special one room can really be.

As an architect for some of the fashion industry’s leading designer flagship shops, Marco Marcellini has created a multitude of visually and emotionally compelling spaces. Constantly seeking to create an exceptional experience in each new space, it comes as no surprise that his favorite room evokes that sentiment.

What is your favorite room? It’s not exactly a room — it’s a space — the Fendi flagship at 57th and Madison that I designed under the aegis of Peter Marino.

Why is it your favorite room? As an architect I seek to foster emotional connection to the spaces I design. This is especially crucial in luxury retail. Fendi is my favorite space because it is a sophisticated and poetic expression of the brand, a journey through Fendi’s cultural heritage and aspirations.

What do you like to do most in this room? Shop! The best retail spaces are those in which you don’t need a sign to understand what store you are in — because your experience is so specific it could only be linked to that brand. Though each display area in the store is different, it’s all unmistakably Fendi — starting with the facade and through the interior. The spaces are strongly connected to a product, and at the same time to Rome, the baroque, brand creativity and finest craftsmanship.

What is one unique or distinctive feature from this room? Each wall finish is exclusive — all hand-crafted. They were each the result of close collaboration between our art direction and highly skilled European and American artisans. The floors are 25 million-year-old petrified wood.

In one word, how would you describe this room? Art.


The Flynn in Theaters Near You

09 December, 2015 posted by: CORE

Chelsea’s newest and most buzzed about development is hitting the big screen. In addition to our exciting live-action performance series presented by Spring Street Social Society at The Flynn sales gallery, we’re thrilled to share a peek into Flynn’s life at the start of any movie through December 20th at several theaters in New York City. Enjoy this voyeuristic snapshot into Flynn’s life centering on his stylish apartment as he engages with an eclectic cast of neighbors, lovers and friends.

Come meet Flynn!

  • AMC 19th St East 6 Flatiron
  • RGL 1320 Union Square Stadium 14
  • RGL 1335 Battery Park Stadium 11
  • AMC 0552 Empire 25 w IMAX Times Square
  • AMC 2116 Lincoln Square 13 w IMAX




TEN: Sergio Zuluaga on Life, Home and Travel

08 December, 2015 posted by: Shaun Osher

Welcome to TEN, CORE Founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

From living abroad to one day working abroad, Sergio Zuluaga has big real estate dreams. Here’s a glimpse into Sergio’s life in TEN questions.

1. Tell me something about your home.1000878_10100820416370972_1708465110_n
It always smells great. I’m obsessed with scented candles and oil burners; pine and lavender are my favorites.

2. What did you do before you found this career?
As you can imagine, graduating college right after the financial crisis of 2008 made job hunting tons of fun. I took this as a sign and moved abroad to teach English in South Korea and Spain. Shortly after returning to NYC, I worked in project management and was doing that until I got into real estate.

3. What has been the highlight of your career?
There’s nothing like getting your first commission check. It’s an exhilarating feeling that I strive to recreate every day.

4. What is your greatest daily challenge?
Commuting during rush hour – it’s always an adventure.

5. Where do you see yourself in 10 years?
I plan to fuse my two biggest passions – real estate and traveling –  into a very strong career in international real estate. In 10 years I hope to not only be selling international real estate, but also investing in it as well. And that will give me an excuse to visit said properties (not that I ever need an excuse).

6. Where do you find inspiration?
In my colleagues on a daily basis. My peers’ successes constantly remind me that hard work and a positive attitude go a very long way.

7. What’s your favorite restaurant?
Staying true to my Queens’ roots, I love a good diner – Neptune’s Diner in Astoria is a personal favorite.

8. What’s your favorite movie or book?
“A Hundred Years of Solitud”e by Gabriel Garcia Marquez. That’s one of those books where you find yourself saying, “just one more page…” and then you’re sad when it’s done.

9. What do you do in your free time?
I love being a tourist in my own city. The beauty of NYC is its constant state of evolution. There’s always new architecture, a new restaurant to go to, or an exhibit or play in town. I can never run out of things to do.

10. Name one thing we might not know about you?
I have a bunny called Paul Bunyan (I love puns) who I rescued from McCarren Park in Brooklyn. He has tons of personality and is very smart.


Market Update Monday: Housing Proposals To Be Zoned Out

07 December, 2015 posted by: CORE

Lower East Side 007 (2)

New Yorkers are unconvinced that they are in need of hundreds of thousands of new housing units, even if they are more affordable. Throughout the city, community boards are rejecting both of Mayor de Blasio’s proposed zoning changes. Administrations are facing challenges in three areas: parking, height restrictions and income limits. In the past, community boards have opposed almost all new zoning efforts. Though council members have yet to vote on de Blasio’s new plans, Bronx Borough President Ruben Diaz Jr notes that the plans are complicated and that these zoning changes would only be the first step in making a difference. With 15 potential neighborhoods to rezone, the overwhelming options makes this process more difficult for both the communities and their developers. It is very likely that the administration will need to come up with a simpler plan of action to win over the public at this point.

1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / ... / 14 / Next