5 Things You Didn’t see on this Week’s “Selling New York”

29 December, 2012 posted by: CORE

HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #601, which first aired on December 27, 2012. For more SNY recaps, click here.

In this week’s episode of “Selling New York,” CORE broker Omar Jermaine is tasked with finding the perfect pied-à-terre for fashion designer and musician, Andy Hilfiger (yes, Tommy’s brother!). Andy and his wife, Kim, live in Westchester, New York and are looking for a New York City abode that suits their lifestyle with their two boys. A newbie broker looking to make a name for himself in the biz, Omar is challenged with finding the right choice for clients who don’t have a clear idea of what they’re looking for.

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Season’s Greetings

21 December, 2012 posted by: CORE

From the CORE Family to yours, we wish you happy holidays and a wonderful New Year. Cheers!



5 Things You Didn’t See on this Week’s ‘Selling New York’

21 December, 2012 posted by: CORE

HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #604, which first aired on December 20, 2012. For more SNY recaps, click here.

Vickey SNYIn SNY episode #604 entitled “For some clients, the answer to their real estate woes is written in the stars,” Vickey Barron’s repeat client, Robert Lighton, is ready to sell his apartment at 256 West 10th Street and relocate to Nyack, NY. Vickey is excited to help Robert sell the apartment since she originally helped him purchase it; however, Robert throws Vickey a curve ball when he mentions a precise time to list the apartment as suggested by his astrologist.

Vickey agrees to list the apartment within Robert’s requested timeframe and takes a tour of the reconfigured space. Originally a 3-bedroom apartment, Robert completely renovated the space and converted it into a large 1-bedroom with 9-foot tall solid wood doors, teak wood floors, a redesigned master bathroom and various antique accents.

After touring the apartment and agreeing to list the apartment at $2.825M, Vickey suggests throwing an event for her single clients to mingle and view the space. Robert agrees to the idea as he wants any and every potential buyer to see the property.

Vickey hosts a matchmaking bash in the apartment and is happy to report back to Robert that she received two new offers, one of which was all cash and Robert agrees that it’s a winner. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of Selling New York and what happened after the cameras stopped rolling! Read the rest of this entry »


There’s No Business Like Show Business

20 December, 2012 posted by: CORE

Mickey Conlon, Tamara Tunie and Tom Postilio

Mickey Conlon, Tamara Tunie and Tom Postilio

Last week, CORE’s own Tom Postilio and Mickey Conlon, commandeered Feinstein’s at Loews Regency to host their elite clientele for a very exclusive, star-studded event that recalled the Golden Age of the New York nightclub scene. As the tony nightclub counts down its final days at The Regency, Michael Feinstein performed a private concert of his acclaimed Gershwin show, currently one of the hottest tickets in town. Celebrity sightings included Tyne Daly and Tamara Tunie, as well as many familiar faces from Selling New York, and much buzz about Joan Collins, who famously joined Postilio and Conlon in her very first reality TV appearance. Not to be outdone, showbiz veterans Postilio and Conlon joined Feinstein onstage to croon a few holiday tunes and paid tribute to Frank Sinatra for what would have been his 97th birthday.

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Ten: Oliver Brown on a Veteran’s Career

19 December, 2012 posted by: Shaun Osher

oliver brown

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

It’s definitely challenging to keep a high level of enthusiasm and energy in the real estate industry, because we are constantly challenged with rejection. After almost two decades in this business, Oliver Brown has a youthful energy that is rare. Here’s his answers to ten questions:

1) How long have you been selling real estate?

I have been selling real estate for 21 years.

2) How did you get into the business?

I was working for Ralph Lauren and decided to change paths. A close friend was working in real estate and arranged an interview. I was hired as an assistant to one of the top-producing brokers in the City. We worked with many famous and influential people. It was a great introduction to New York real estate.

3) What do you attribute your success to?

I think being able to listen to and figure out what people really want is important. I enjoy people and sometimes show them something they haven’t thought of – its instinctual.

4) What was your favorite or most challenging deal?

I sold a large house that Madonna was interested in – we had to move very quickly and ultimately sold the house.

5) You have a strong background in design. How does this help your business?

I see what the space can be; almost like a contractor or architect, which walls can move, how to add symmetry, raising doorways etc.

6) After years in the business, how have you seen the nature of real estate sales evolve?

People do a lot of research on the web. They choose many of the properties before you meet them. One thing that hasn’t changed is how a good broker can match a customer to a property. Offering something beyond pictures and floor plans.

7) What is the one value you admire most in a person?

Integrity. I will work really hard for my customers and I expect loyalty and clear communication in return.

8) What is the most challenging part of your job?

Time management. There is so much to do every day. Brokers are our own micro companies and have to handle communication, advertising, marketing research appointments and showing properties.

9) Where do you see the market going in the next year?

I think the market will go up 10-15%. There is not enough good product especially in the high-end larger properties.

10) Do you have a question for me?

What do you enjoy most about your job?

I love the fact that no day is ever the same. I am constantly challenged with creating solutions while having the flexibility to create something new.


‘Tis The Season

18 December, 2012 posted by: CORE

Christmas Present by sparkling tree

With holiday season in full swing we thought we would put together a selection of our favorite gift destinations throughout the city. Whether you are searching for a host/hostess gift, a present for someone who has it all or a special stocking stuffer, the CORE team has weighed in so you can spend your time toasting the season rather than running around the city.

Lawrence Treglia heads to the Brooklyn Women’s Exchange when he is looking for a beautifully crafted present or handmade children’s gift. Not only will you find one-of-a-kind items but you can feel good about supporting the not-for-profit, volunteer run shop that has been showcasing independent craftspeople since 1854. Another Brooklyn stop Lawrence recommends is the BKLYN Larder.  This “celebration of food” offers an incredible selection of cheese, meat, jams, honey, oils and more utilizing sustainable ingredients. You will be sure to find the perfect holiday gift basket and grab a snack for yourself to keep your shopping momentum going. And for a sweet stocking stuffer, Lawrence  says the London Candy Co. will not disappoint. Nestled on the Upper East Side, this candy shop imports UK confections that are delicious, whimsical and sure to bring out the child in anyone.

For the homeowner with an eye for distinctive home goods, Jennifer Lafferty suggests checking out Global Table. With multiple locations around the city, this is sure to be a convenient stop you won’t leave empty handed. Nest Interiors in Chelsea is another place Jennifer heads to for a great assortment of items for the home décor connoisseur.

Scott Hartman says the Working Class Emporium in Tribeca is your one-stop-shop. With a little bit of everything, you can find goods ranging from antique to boutique with an English flair. An array of curated photography and silver tea sets make for great statement gifts and for smaller items they have unique jewelry, books and scrumptious tea biscuits.

The holidays are full of parties and we all know it’s no walk in the park to play host/hostess. So as a token of appreciation, Tony Sargent recommends picking up a stunning piece from Michael Aram’s selection of hand crafted silverware, bottle holders, cheese plates and more.  And to contribute to the festivities Oliver Brown says jaws are sure to drop when you show up with a Mille Crepe cake from Lady M bakery on the Upper East Side. Layers of light and slightly sweet decadence make for a beautiful piece on the dessert table (although it won’t last long). Or order one ahead of time for a friend who is expecting company for a thoughtful gesture to ease the stress of entertaining.

Hopefully this gift map of New York City will lessen the burden of holiday shopping and give you ideas for meaningful, unique presents for those you care about. Cheers to a wonderful season!!


Video: Walker Tower’s Past Uncovered

17 December, 2012 posted by: CORE

The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.

The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.


5 Things You Didn’t See on this Week’s ‘Selling New York’

14 December, 2012 posted by: CORE

HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #609, which first aired on December 13, 2012. For more SNY recaps, click here.

Adrian SNY

In this week’s episode of “Selling New York,” CORE broker Adrian Noriega is tasked with selling a colorfully designed and meticulously clean apartment in the Flatiron District. Although the apartment is picture perfect, Adrian’s seller, Phoebe, requests that no open houses be held. Faced with the challenge of getting potential buyers in the door through different marketing strategies, Adrian is up for the task of trying to get his client’s property sold at a premium price.

After agreeing to no open houses, Adrian gets to work on showing the apartment and makes sure that all guests take off their shoes, put on surgical booties to keep the apartment looking pristine, and even takes guests’ coffee at the door to avoid any messes. Although some buyers weren’t interested in the apartment’s views or the color-saturated living room with mod furniture, others absolutely loved the design aesthetic.

Weeks later, Adrian takes a ride to Phoebe’s home in New Jersey for an update on his progress with showings and happily presents an all-cash offer for $3.1M. Phoebe is pleased about the offer; however, Adrian suggests that he can get an even higher offer if Phoebe agrees to an open house. With some hesitation, she agrees to one open house and trusts Adrian’s expertise.

The open house goes well – with booties and all – and Adrian happily presents a higher offer to Phoebe. After all is said and done, the apartment sells for $3.375M, well over its original asking of $3.295M. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling! Read the rest of this entry »


Throwback Thursday: Leading the Revolution – Online

13 December, 2012 posted by: Shaun Osher

Lockhart Steele and Shaun Osher in September 2008

Lockhart Steele and Shaun Osher in September 2008

In honor of the new internet tradition (yes, an oxymoron), I thought I’d replay my interview with Lockhart Steele, creator and founder of Curbed, from more than four years ago. I interviewed Lockhart over lunch when Curbed was just in its infancy, and it was an entertaining meal, to say the least. Curbed has come a long way, now with a global reach of over 2 million global readers, (and so have we).

I hope you enjoy this the second time around.

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Shaun’s Soapbox Rebranding a Brand

12 December, 2012 posted by: Shaun Osher

I have always been intrigued by the art of branding. I’ve read lots of books and blogs about branding, studied great companies and their brand identities, and have come to the conclusion that a brand is identified by the people (and their actions) who make up the company and not the advertising company who comes up with the next smart idea or ad campaign. The idea of branding to create identity is flawed. It’s the identity of the people, their integrity, their belief in the company’s business, and their actions that create the brand.  If it’s authentically embedded in the culture of the company and all the people who make up the company, then the brand is strong.

The best companies are those that don’t need to be rebranded. Coke, Nike, 3M, Virgin, and Apple all have the same brand ideology and the consistency in their message. A company, product, or building’s marketing campaign needs to be rebranded only when something is wrong.  And there seems to be a lot of this going around right now……

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