This past July, Elizabeth Kosich, CORE’s Director of Marketing and Digital Strategy, was part of a panel conversation at Real Estate Connect’s bi-annual Inman Conference in San Francisco where she discussed using video to market your brand. In the video above, Elizabeth share’s some insight on CORE’s video marketing strategy and the way we are using it to promote our brand and agents.
The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.
The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.
In New York City real estate, penthouses are typically prize-worthy, and the duplex penthouse at 211 East 51st Street is no exception to the rule. Listed by Tom Postilio and Mickey Conlon for $5.6M, Mickey recently gave LXTV’s Open House a tour of this property which features double-height ceilings, walls of windows and terraces on both floors. Watch the video above for an insider’s look at this spectacular penthouse.
Already our pick for one of the best penthouses on the market, the full-floor spread at the Upper East Side’s luxurious new Isis condominium at 303 East 77th Street is now officially “Living Large.” Penthouse A, with 4 bedrooms, 3.5 bathrooms, four private terraces and dramatic floor-to-ceiling windows, is listed with CORE’s Jarrod Guy Randolph for $4.995 million, and Jarrod recently toured CBS New York’s Emily Smith through the spacious penthouse for a special Living Large segment. Watch Jarrod and Emily take in the 360-degree open views and modern-meets-traditional design in the video below:
The CNN media player does not currently support HTML5 video. This video will not play on the iPhone or iPad.
This week, Mayor Bloomberg initiated a competition for developers to design a rental building filled with efficient studio “micro-apartments” no bigger than 300 square feet each. The current zoning precludes anyone from doing this, so it would be a change to the law — and even though it’s illegal, everyone knows that there are people who live in the confines of space smaller than this. How many people are there in this city who share an apartment of 600 square feet with 2 roommates?
I love the Mayor’s idea, as you may tell from my enthusiastic response on CNN, seen above. New York is a city filled with single professionals who are being priced out of the housing market. Even the surrounding boroughs are expensive, and I think that this initiative will keep some of these people here where they belong. Hopefully this will be the start of something new, and why stop at rentals? I look forward to the day when developers can build “for-sale” housing in the city of this size. This will make the entry level into home ownership easier to those who cannot afford $600,000 for a starter studio, not to mention encouraging smart design and creative architecture.
Shaun Osher is the founder and CEO of CORE.
How can you still get some enjoyment out of a rainy New York City day? Set up a camera inside the penthouse of a famously glassy architectural icon to capture how light flows in and out with the clouds. That’s precisely what Curbed recently did at CORE’s rental listing at Blue on the Lower East Side, which recently hosted an event for our own Jarrod Guy Randolph. Check out the time-lapse video above for a moody look at downtown Manhattan. The amazing apartment is still available for $14,000 per month.
Our most popular penthouse was back on the small screen last night, as CBS’s Emily Smith took a tour of the A Building duplex that comes complete with an indoor slide for her Living Large series. CORE’s Lindsee Silverstein, who shares the $3,990,000 listing with Elizabeth Kee, showed Smith around the unique and modern 2,400 square foot space, and then everyone took a spin down the slide — resulting in at least one blooper. Check out the full video below.
Can there ever be such a thing as “too much house?” Not in the Big Apple, where a home with history on a nice block is New Yorkers’ #1 wish, just ahead of a Knicks NBA championship and a prime time table at Eleven Madison Park. And 233 West 20th Street delivers, with six floors and 7,000 square feet of meticulously renovated and modern interior space, all in a historic shell built in 1824. CORE Managing Director Tom Postilio has the $10,950,000 listing, and he guided viewers through the incredible six-bedroom home on last weekend’s “Open House New York.” See his walk-through in the video above.
A sampling of last week’s press coverage of CORE and CORE properties.
“House of the Day”
Wall Street Journal
At 72 Reade Street, an “airy, 3,360-square-foot apartment in Tribeca [that] still bears remnants of its industrial past,” listed by Michael Graves, was a Wall Street Journal House of the Day. Photo above, and check out the complete photo slideshow on the WSJ website.
“A tale of two markets”
The Real Deal
“In a still-difficult economy, developers are increasingly tailoring buildings to suit the needs of serious buyers,” The Real Deal reports, and that includes building “supersized” apartments into new developments. The list of supersized new buildings includes Walker Tower, where apartments average 3,000 square feet, and where CORE will launch sales next month.
“Best place of the week: 55 White St.”
New York Daily News
Ryan Fitzpatrick’s spectacular triplex listing at 55 White Street in Tribeca “has the kind of grandeur that evokes library scenes from movies like ‘The Music Man’ and ‘Beauty and the Beast.’”
CBS 2’s Emily Smith brought the “Living Large” cameras to the incredible 5-bedroom apartment at 240 Park Avenue South listed by CORE’s Michael Graves, a 3,700-square-foot condo unit with a curved wall of windows that encompasses the entire eastern wing of the building. Check out the video above to get an inside look at one of New York’s best chef’s kitchens, and a whole lot more!