HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #507, which first aired on March 8, 2012. For more SNY recaps, click here.
In “Creative Tactics,” CORE Managing Director Emily Beare was forced to think outside the box to market a unique waterfront listing at 220 Riverside Boulevard, aka Trump Place. Naturally, Emily’s first instinct was to plan a fabulous open house for her fellow brokers, but the seller, Rebecca Clemente, informed Emily that Trump Place has a “no open houses” policy. Emily had to come up with another plan to get people in the door and decided to act fast.
To create a buzz around this 2,962-square foot beauty, Emily enlisted the help of event planner to the stars, Colin Cowie. After a quick trip to Colin’s office, they decided to throw an invite-only cocktail party to show off the apartment’s perfect entertaining layout. Emily knew that getting people to visit 220 Riverside wouldn’t be a problem if a signature Colin Cowie party was being held there. Colin and his team put together a one-of-a-kind event, perfectly tailored to the luxurious property. The party, complete with an electric rock violinist, was flawless, and had brokers pulling Emily in all directions to tour the apartment. After a successful party, it was no surprise that potential buyers were interested and that an offer was soon on the horizon.
Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!
A record-shattering $88 million sale at 15 Central Park West has brought new attention to the Upper West Side. The area has long offered a quiet and idyllic environment for people seeking a certain level of understated elegance from their neighborhood, but aside from John Lennon and “Seinfeld,” it has never attracted as much attention as other ‘hoods. Here are our three favorite CORE listings in the area.
West End Avenue, hugging the coast of Manhattan, is as graceful as a stretch can be, and we love this duplex. It’s a luxurious and contemporary move-in-ready apartment located in the type of classic pre-war building that defines the neighborhood. The blend of old and new synthesizes and creates a special home that also happens to be enmeshed in the oasis of Lincoln Center, Riverside Park and, of course, Central Park.
Best Place of the Week: 220 Riverside Boulevard
New York Daily News (12/16)
The Daily News named this 3,000-square-foot condo (right) in the Upper West Side’s Trump Place its “Best Place of the Week,” and it’s not hard to see why. CORE’s Emily Beare told the paper, “You see the George Washington Bridge to the right, and you can see through the kitchen and see a beautiful view to the left. Wherever you are in the apartment, you see amazing views.”
House of the Day: Chelsea, Storage, Space
Wall Street Journal (12/15)
A cool apartment in Chelsea with high ceilings, private outdoor space, all sorts of added storage and a “hiding space” behind the kitchen was the subject of a great Wall Street Journal “House of the Day” slideshow. CORE’s Stuart Sussman and Tom Postilio have the listing at 246 West 17th Street.
New York Post (12/14)
The $1.6 million sale of a 2-bed/2.5-bath condo in SoHo’s Urban Glass House at 330 Spring Street made the Post’s weekly roundup of big sales around New York City. CORE’s Adrian Noriega had the deal.
It’s that time of year again, and what better way to see the changing trees than from high up above. Here’s a shot from 220 Riverside Boulevard #40-B overlooking the winding Riverside Park all the way up to the George Washington Bridge and beyond. Park, water and skyline in the same view? No wonder the Upper West Side has such dedicated fans.
What’s New is a weekly look at one of CORE’s most striking new listings.
Ask a New Yorker about trying to find a great family-size apartment in the city and you’d better bring along a snack, because the tales of disappointment and heartbreak may take a while. Rarely do budget, size, location and building quality come together in one perfect package, and many buyers start thinking it’s Westchester or bust. But don’t pack those bags just yet. We’d like to bring your attention to the above condo at Trump Place on the Upper West Side. The nearly 3,000-square-footer has room for an entire big-city clan, and an 824-square-foot terrace for a private taste of the outdoors. Those Trump amenities are nothing to sneeze at, either. Oh, and about those yachts?