Lower Fifth Avenue feels like old New York, with historic brick co-op buildings lining both sides of the street, and Washington Square Park serving as its starting point. And this apartment in The Breevort at 11 Fifth Avenue, one of the block’s best buildings, puts you right in the thick of it. This bright, high-floor unit with a double exposure also has a private south-facing terrace with great views. The Brevoort features a 24-hour doorman, concierge, porters, live-in resident manager, a brand new gym, laundry room, private storage, bike room, a garage and a convenient circular driveway. This just might be the best one-bedroom apartment on the market downtown. Here’s a glimpse inside the living room:
HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #509, which first aired on March 22, 2012. For more SNY recaps, click here.
In “Strategic Marketing,” CORE Managing Director Vickey Barron was faced with the challenge of listing a Fifth Avenue penthouse that two brokers had previously failed to sell. With her seller stressing the importance of getting the $6.995 million penthouse into contract quickly to facilitate his move to Florida, and with a fairly strict building policy of no public or broker open houses, Vickey had to get her creative juices flowing. In order to come up with new ideas on how to market and sell her new listing at The Brevoort in Greenwich Village, Vickey decided to enlist the help of her fellow CORE brokers by hosting a friendly marketing competition. The two teams of two toured the penthouse and partnered up with architects and designers to create a new marketing strategy.
After a few weeks, both teams regrouped and presented their marketing strategies to a group of colleagues, potential buyers and the competition’s judges – Vickey, CORE CEO Shaun Osher and The Brevoort’s board President, Diane Nardone. Each team presented a variety of marketing strategies that ranged from architectural renderings of possible renovations to historic information on the building and surrounding neighborhood. After much debate the judges picked a winning team, and just three weeks later, Vickey had an accepted offer on the penthouse and a very happy seller. Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!