One quick search on Technorati will show you that the most popular sites on the web are those that deliver something very specific to the reader (or consumer).
None of them are many things to many people.
They are focussed on one expertise.
Social Media Examiner shows how to maximize traffic to your blog.
(I’m going to start following this one).
Mashable provides information and reviews about websites and news.
(A blog about other blogs).
The Huffington Post is simply all the news.
(All the time).
And the list goes on……..
Most successful companies can describe their services in a sentence (or less).
Apple sells iPhones, iPads, and computers.
Starbucks sells coffee, and a few pastries.
Google is a search engine.
Victoria’s Secret sells ladies lingerie.
And the list goes on…….
Consumers want to deal with an expert.
Not a Jack-of-all-trades.
It wasn’t too long ago (relatively speaking) that I was an agent running around Manhattan with a pager on my belt and quarters in my left pocket. If you’re a real estate agent who’s been in the business for more than 10 years, you can relate.
My, how the world has changed! And quickly.
A good friend of mine handed me an email this morning noting all the things that have been a part of our lives that will not play any part of our children’s lives when they reach our age.
The pager, for one…
The home telephone
The current music business
“The material stuff” that computers will eliminate including newspapers, The United States Postal Service, paperback books and so many more…
I first started thinking about the globalization of commerce and industry when I read Thomas L. Friedman’s book The World is Flat while on a plane from Dubai to New York. It was insightful and incredibly timely. I decided at that moment to embrace the new world and adapt my business to all-things-new-and-great about technology and innovative marketing and communication.
The world has certainly changed. A lot!
The deindustrialization of America has created a massive problem that we shouldn’t ignore.
The desire of the consumer is also something we shouldn’t ignore – especially when it comes to buying, selling and developing real estate.
Today’s “new world” consumer expects service and knowledge, and they expect it now…from someone who is the best at what they do!
If you give anything less than that…you will be left behind!