Friday, July 20th, 2012

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Our Midtown sojourn continues with this terrace for the penthouse at 301 East 52nd Street, stretching 43′ and providing some pretty magnificent views of the East Side. This might not be the best Friday for showing off outdoor spaces, but summer is definitely the season to snag this Beekman Place apartment and invite over friends and family for the best get together anyone can pull off. And the timing is perfect: This customized 5-bedroom, loft-like duplex is available for rent for $25,000 per month.



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When reviewing famed Swiss architect Bernard Tschumi’s new Lower East Side condominium tower in 2007, former New York Times architecture Nicolai Ouroussoff wrote, “I can’t get the Blue Building out of my mind.” It was a thought shared by many architecture watchers in the city, and not much has changed since. Tschumi’s 17-story Blue, covered in a hypnotic array of blue glass panels, remains one of the most architecturally adventurous buildings built in downtown Manhattan in recent memory. Rising over old tenement buildings and the steel of the nearby Williamsburg Bridge — two signatures of the history-rich Lower East Side — Blue takes on a crystalline form, creating some very unique shapes in its residential layouts. Penthouse opportunities in such significant buildings are rare, but now the building’s the 2,500-square-foot penthouse duplex, which Ouroussoff singled out in his rave review thanks to its spacious private terrace, is available for rent through CORE’s Elizabeth Kee for $14,000 per month.

Here are some of the details from Kee’s listing: “A key locked elevator opens onto this private duplex loft with cantilevered glass walls, comprised of pixilated blue glass windows, giving you the feeling of floating in the sky. This 2,500-square foot 2-bedroom, 3-bathroom residence has a double corner living and dining room with breathtaking views that include three East River Bridges and the Empire State Building.” Check out that listing for more details on the apartment’s finishes and amenities, as well as a gallery of photos (some are seen below). If television is more your thing, the apartment will be featured on an upcoming episode of HGTV’s “Selling New York,” so stay tuned.

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 409, which first aired on December 15, 2011. For more SNY recaps, click here.

L-R: CORE's Shaun Osher and Doron Zwickel discuss pricing with 83 Franklin developer Francis Moezinia.

L-R: CORE's Shaun Osher and Doron Zwickel discuss pricing with 83 Franklin developer Francis Moezinia.

In “Big Decisions and Fast Deadlines,” CORE CEO Shaun Osher and top broker Doron Zwickel collaborated with developer Francis Moezinia of Rex Properties to bring a luxury rental building at 83 Franklin Street in Manhattan’s TriBeCa neighborhood to the market. The building’s high ceilings, high-end amenities and condo-like finishes made it a rarity in the Manhattan rental market, and pricing the apartments was tricky. Doron had to tour over a dozen other luxury rental apartments in the neighborhood in order to come up with competitive pricing for each of 83 Franklin’s 11 units.

Working with a hands-on developer isn’t always easy—and Shaun and Doron acted as the “voice of reason” when it came to identifying the perfect price range. While Francis was expecting around $9,000/month for the first apartments, it was ultimately decided that starting low at $8,500 would be the best way to get renters in quickly. According to Shaun, pricing is more of an art than a science, and it all worked out. A low-key open house event brought in a crop of candidates, and four weeks later 9 of the 11 units were rented — all for above the asking prices.

Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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Wednesday, February 4th, 2009

Since they were first listed, the two contiguous units on the 35th floor at 15 Central Park West have garnered considerable attention and received tremendous traffic from potential tenants. At this time, leases are out for both units individually at full asking rents to immaculately qualified applicants. One individual initially offered considerably below the asking price for both units and returned with a year-up-front cash offer above ask a little too late in the game. Numerous other people have requested to be put on a waiting list.

The bottom line is, an iconic building such as 15 CPW will always draw well-heeled crowds.  You can rent in one of the most famous buildings in the world for a fraction of what it would cost to buy; although money isn’t really the issue with most of the people, 15 CPW affords a certain level of lifestyle that exists only in a handful of buildings in NYC. Robert A. M. Stern’s limestone-clad building has more in common with pre-war buildings on CPW and Fifth and Park Avenues. This building conveys a certain lifestyle most of the residents already have. It is traditional enough where it looks like it has always been there, but yet, offers all the modern amenities desired by its demanding occupants. This is a building that will withstand the test of time and be adulated by many.



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