HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #507, which first aired on March 8, 2012. For more SNY recaps, click here.
In “Creative Tactics,” CORE Managing Director Emily Beare was forced to think outside the box to market a unique waterfront listing at 220 Riverside Boulevard, aka Trump Place. Naturally, Emily’s first instinct was to plan a fabulous open house for her fellow brokers, but the seller, Rebecca Clemente, informed Emily that Trump Place has a “no open houses” policy. Emily had to come up with another plan to get people in the door and decided to act fast.
To create a buzz around this 2,962-square foot beauty, Emily enlisted the help of event planner to the stars, Colin Cowie. After a quick trip to Colin’s office, they decided to throw an invite-only cocktail party to show off the apartment’s perfect entertaining layout. Emily knew that getting people to visit 220 Riverside wouldn’t be a problem if a signature Colin Cowie party was being held there. Colin and his team put together a one-of-a-kind event, perfectly tailored to the luxurious property. The party, complete with an electric rock violinist, was flawless, and had brokers pulling Emily in all directions to tour the apartment. After a successful party, it was no surprise that potential buyers were interested and that an offer was soon on the horizon.
Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!