Only a few weeks after CORE Madison Avenue opened its doors, agents at the new location have wasted no time learning even more about their surroundings on the Upper East Side.  In order to expand on their first-hand knowledge of residential buildings in the area, several agents joined the new “Walking Tour” initiative spearheaded by Madison Avenue’s Director of Sales, Reba Miller.  In preparation for the tour, agents were designated to a specific building and asked to become an expert on the property with the purpose of presenting their findings to the group. (more…)

To celebrate the launch of our new Upper East Side location, last night, we opened the doors of our new office to our fellow CORE agents and management team. Guests were invited to tour the two-level office, located on the second and third floors of a historic brownstone on 61st Street at Madison Avenue. Following the open house, the party moved next door to Serafina Restaurant for an evening of food, drinks and conversation. CORE CEO Shaun Osher and Senior Managing Director Reba Miller both addressed the crowd, speaking about the evolution of the CORE brand and the significance of the new location.

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A sampling of last week’s press coverage of CORE and CORE properties.

Condo Project Makes Splash After 25 Years
The Wall Street Journal
Reba Miller is interviewed on re-launching sales at Morgan Court after units were renovated. The building, once made famous in the 1993 film “Sliver,” is now undergoing renovations and generating interest in the New York City real estate market.

Living Large
CBS 2
Emily Beare takes viewers on a tour of a stunning property at 407 East 75th Street.

New York City is Expensive – But Not That Expensive Compared to Monaco, Hong Kong, and Five Other Cities
New York Daily News
Jarrod Randolph comments on the buying power in New York’s high-end real estate market.  According to experts, “New York’s relative affordability for the global elite is a cyclical thing.”

In Manhattan’s high-end real estate market, a home’s address is a defining feature. More than a number on a mailbox, an address represents a neighborhood, history and a chance to live in a prestigious NYC residence. A beautiful, notable building is bolstered by surrounding icons. When it comes to luxury living in the city, close proximity to Central Park is as good as it gets.  Below are three listings, each with their own cache, allure and Central Park views.

Where: 15 Central Park West, 35S
Asking: $95,000,000
Listed by: Emily Beare

When it comes to a jaw-dropping address, 15 Central Park West is sure to get attention. The pinnacle of elegance, this Robert A.M. Stern designed building occupies an entire city block and pays tribute to the design of Fifth Avenue apartments from the 1920s.  The only post-construction combination unit in the building, this 35^th floor residence gives stunning east, west and south views of Central Park, downtown Manhattan and the Hudson River.

Where: 160 Central Park South, 1015-1018
Asking: $3,850,000
Size: 1,555-SF
Listed by: Tom Postilio and Mickey Conlon

The Essex House is not only one of the world’s most celebrated hotels but also one of the most desirable Manhattan residences. This Art Deco style building debuted in 1931 and quickly became an icon easily distinguished by its glowing rooftop sign.  Offering unparalleled views of Central Park South, this building boasts the finest amenities to ensure a high-class living experience.

Where: 768 Fifth Avenue, 1405
Asking: $6,200,000
Size: 1,199-SF
Listed by: Reba Miller

Embodying the classic sophistication and elegance of Manhattan, the Private Residences at the Plaza is 5-star living in every capacity. The Plaza Hotel has hosted a roster of notable names over its storied past and the converted apartments garner the same level of prestige.  This home combines the quintessential style touches of the Private Residences at the Plaza with the unique opportunity to own a piece of New York City history.

Our foray into Midtown yesterday got us thinking more about the neighborhood and its conveniences — like being walking distance from Central Park, the Theater District and the city’s best shopping, as well as the quick access to nearly every other desirable neighborhood in Manhattan. With that in mind, let’s highlight some of our other favorite listings in the area.

Where: 1600 Broadway, 17-D
Size: 1 Bedroom, 1 Bathroom
Asking: $985,000
Listed by: Emily Beare and Elizabeth Beare

Imagine the buzz and excitement of Times Square being right at your doorstep. Rising 17 stories above the din of Crossroads of the World, this one-bedroom oasis with floor-to-ceiling windows and a private balcony is perfect for those who want to be immersed in the sights and sounds of New York City. Best of all, the full-service building sports a number of luxury amenities, like a lounge/bar area, landscaped outdoor space, state-of-the-art gym and putting green. Just remember, live here and you’re going to be getting a lot of phone calls from friends and family around New Year’s Eve time.

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With warm weather and the distractions of summer in New York City in full swing, you have to get creative when it comes to marketing. And creative was just what the CORE events team was all week, coordinating a pair of events that showed off exclusive CORE properties in unique ways. First up on Wednesday, just ahead of National Bourbon Day — a real day, we swear! — was a whiskey tasting hosted by CORE’s Jarrod Guy Randolph in the amazing $4.995 million penthouse of the new Isis building on the Upper East Side. An evening of high-quality cocktails in a beautiful brand-new penthouse with four terraces? If that’s not enough to snap you out of a summer haze, what is?

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Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

Reba Miller joined CORE as Senior Managing Director of Sales last year after owning her own company for almost 30 years. She is an industry icon, and I am enjoying getting to know her as someone who works side by side with me. She has a sharp sense of humor, a unique sense of fashion, and a style all of her own.

1) How long have you been selling real estate?
27 years and then some!

2) How did you get involved in the business?
My father had retail stores and was a “jobber,” buying, negotiating, and reselling. So real estate was an easy fit for me.

3) How has the industry changed in that time?
The firm of Whitbread-Nolan was one of the premiere companies at the time, and the entire business was based on books of 3 x 6 index cards inscribed with each type of apartment that the firm had to offer. Your books were your listings and the pay phones were your form of communication!

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“Supersized” apartments are a hot sector of the market, The Real Deal magazine reports in its latest issue, as real estate developers look for ways to appeal to wealthy buyers. The list of new supersized buildings includes CORE’s upcoming Walker Tower development, but with the launch of sales at Walker Tower still a few weeks out, we thought we’d highlight three other supersized pads currently on the market.

Where: 213 West 23rd Street, Skyhouse
Size: 4 bedrooms, 4.5 bathrooms
Asking: $8,950,000
Listed by: Emily Beare and Christian Rogers

This Chelsea apartment isn’t called the “Skyhouse” for no reason. The mansion-in-the-sky, a triplex sitting atop a landmark building, has 5,000 square feet of indoor space along with an almost unheard of 6,000 square feet of private outdoor space. No neighbors, four exposures, and striking views of the Hudson River and Empire State Building — it’s a supersized home for a supersized lifestyle.

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Sure, an apartment with a wall of windows — a feature unique to relatively newer styles of construction — provides great views of the city. But these apartments also make you feel like a part of the streetscape, hovering amid the skyline. And you’re not going to find anyone complaining about a lack of light in one of these, our favorite apartments on the market with a penchant for keeping it glassy.

Where: 166 West 18th Street, PH
Size: 4 bedrooms, 4.5 bathrooms
Asking: $10,400,000
Listed by: Stuart Sussman

This full-floor penthouse at Chelsea’s Yves building has 10′ floor-to-ceiling windows with open views of the city. Though it’s also something to look at on the inside, with spacious living quarters and one of the most amazing contemporary styles we’ve seen. And if you want to step outside the glass house, there’s that private terrace that’s perfect for getting some fresh air. (more…)