CORE is excited to announce the sales campaign of Soho’s latest new development project 15 Renwick. Developed by IGI-USA with ODA Architecture as the leading design team, sales are slated to launch this September. Covered by the New York Observer, news of the project broke yesterday, with Eldad Blaustein of IGI-USA providing insight on the building’s creation. “In the original plans, it was a glass building, a curtain wall from bottom to top, and we changed the façade, added more industrial elements, consistent with the cast iron architecture of the neighborhood,” he said. “It has a more industrial finish and the apartments will all have exposed columns.”
Aside from its sleek design, the project has also garnered attention for its unique marketing approach, notably four different “characters” situated in the renderings. The imagery integrates the historical, Victorian era of the Renwick legacy with the creative persona of today’s Hudson Square resident. The provocative images include a shirtless boxer sporting contemporary tattoos, complemented by an aristocratic-styled woman with modern-day nail-art.
Last week, Christian Rogers spoke with Kim Velsey of the New York Observer to discuss homebuyers purchasing Manhattan homes under limited liability corporation designations in response to a provocative New York Magazine cover story, Stash Pad. Largely embraced for privacy reasons, LLCs are increasingly being used by high-end buyers, especially foreign purchasers – according to the article, to maintain anonymity in public records and the media.
Christian estimates that approximately 85 to 90 percent of his buyers use LLCs when purchasing homes and that the split between foreign and domestic buyers is roughly 50/50. According to him, the practice has “…become very popular with all buyers. People are being better advised and understanding the advantages of it.”
Money Talker Fox Business Jarrod Randolph was featured on Friday’s segment, alongside host Melissa Francis, Certified Career and Life-Purpose Coach Maggie Mistal and Special Projects Director Lea Goldman, discussing tips for boosting your salary. Jarrod is a weekly contributor on the Fox Business network, often appearing on the “Spare Change” segment, also hosted by Melissa Francis.
Peak Inside NYC’s 10 Priciest Rentals The Real Deal Emily Beare’s rental listing at 15 Central Park West is featured in this week’s “Priciest” roundup. Currently on the market for $125,000, this Upper East Side apartment, situated on the 35th floor of the elegant 15 CPW, features breathtaking views of Central Park, an extremely spacious layout and top-of-the-line amenities configured throughout this post-construction combination unit.
The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.
The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.
One Murray Park is featured in a roundup of 12 condos available for sale in new developments throughout the five boroughs. After reaching 64% in contract in mid-September, this Long Island City development has drawn residents in with amenities that include a residents’ library, a large common rooftop with open views, a fitness center and indoor parking.
The terms prewar and postwar are commonly used in New York City real estate, and CORE brokers Tom Postilio and Mickey Conlon aren’t strangers in using either of them. Both weigh in on the different charms of prewar and postwar apartments in a piece that touches on everything from building details and layouts, to amenities and actual building ages.
Ryan Fitzpatrick’s recent sale of a full-floor loft at 77 Hudson Street made it into the New York Post’s roundup of recent sales across the region. Featuring a key-locked elevator and approximately 1,700-square feet, this loft sold for $1,862,500.
A sampling of last week’s press coverage of CORE and CORE properties.
“Slim supply gives condo prices new pop” Crain’s
Record rents, low interest rates and wealthy buyers looking to invest their fortunes are all helping to pump up the condominium sales market, Crain’s reports. One of the projects benefiting from the lack of new inventory is CORE’s Walker Tower development (above). “Walker Tower is shattering record prices for downtown,” CORE CEO Shaun Osher tells Crain’s. For more on Osher’s take on the current real estate market, read his comments on the new housing shortage.
“What’s new” New York Post
The Post’s big fall real estate preview featured CORE’s upcoming 93 Worth Street project on its cover. The former garment factory in TriBeCa, built in 1924, will launch sales later this fall with prices from $1,250 to $2,000 a square foot. Click here for more on the project.
Flip open the New York Post today and you’ll see CORE’s upcoming 93 Worth Street project on the cover of the Home section. The TriBeCa luxury condominium building, a conversion of a garment factory and office building built in 1924, was announced last October, and now there are finally specifics to share. Here’s what the Post has to say (you can find the story online here):
Built in 1924, 93 Worth St. began as a garment factory. For the past 50 years, it has served as an office building. And now it has met its destiny — the same destiny as so many buildings in this city — as a luxury condominium. The 13-story TriBeCa building will offer 92 units, studios to four-bedrooms, priced from $1,250 to $2,000 a square foot. Amenities will include a 24-hour doorman, fitness center, playroom, lounge and 3,845-square-foot roof deck. On the ground floor will be 10,000 square feet of commercial space. Sales will start this fall.
The 93 Worth website recently launched with a sign-up form for more information. Head over there and sign up to be among the first to get details of the building’s sales launch.
A sampling of last week’s press coverage of CORE and CORE properties.
“Argentines Turn Cash Into Condos in Miami” New York Times
Alexei Barrionuevo’s latest Big Deal column, on South American — and particularly Argentinian — buyers looking to invest their savings in Miami and New York real estate, highlights One Museum Mile (right) as a new luxury development in Manhattan that is getting lots of investor interest.
“CORE to open retail office on UES” The Real Deal
CORE’s exciting announcement of a new Madison Avenue office is covered by The Real Deal, which writes, “The firm, which was recently ranked by TRD as the city’s top boutique brokerage based on the value of listings, has inked a 10-year lease for a 3,500-square-foot office at 673 Madison Avenue that will open next spring, the spokesperson said. A gut renovation of the place will begin this fall.
“Residential Sales Around the Region” New York Times
The sale of the Chelsea Skyhouse, a triplex penthouse at 213 West 23rd Street listed by CORE’s Emily Beare and Christian Rogers, is featured. The trophy apartment, with 6,000 square feet of private outdoor space and a 30-foot atrium, sold for $8.2 million.