A sampling of last week’s press coverage of CORE and CORE properties.

“Living Large: $7 Million Manhattan Penthouse In Full-Service Boutique Building”
CBS
CBS 2’s Emily Smith goes inside the stunning 3,000-square-foot Chelsea penthouse in the Emory condominium (watch the video above), designed by star designer and party planner Colin Cowie. The duplex apartment, with custom hidden storage compartments, a wet bar and a private outdoor rooftop entertaining space, is listed by Emily Beare.

“Big Deal: Shooting for the Moon”
New York Times
CORE CEO Shaun Osher commented extensively on the next wave of trophy properties to hit the market in Manhattan, saying, “What makes a trophy property is the fact that it really is an intangible, priceless object, like a piece of art. This part of the market is not a rational decision, it is an emotional one.” CORE’s brand new Walker Tower project, and its upcoming $50 million penthouse, is singled out as a new trophy residence for well-heeled buyers. The story was also covered by The Real Deal.

“Tapping the Last Central Park Addresses”
The Epoch Times
A story about development along the north side of Central Park highlights One Museum Mile as the latest luxury development to take advantage of the burgeoning neighborhood.

“Inside New Chelsea Luxury Conversion Walker Tower”
Curbed
An extensive photo gallery inside the brand new, fully furnished model residence at Walker Tower.

“Open House”
NBC/LXTV
Michael Graves’ 72 Reade Street condominium listing in TriBeCa was featured as the intro property on LXTV’s “Open House.”

The popular “slide penthouse” in the East Village’s A Building, located at 425 East 13th Street, was back in the press in a big way last weekend. CORE’s Elizabeth Kee showed off the duplex penthouse listing, famed for its sculptural steel slide linking the two floors (there’s also a staircase), on LXTV’s “Open House,” which aired on NBC New York on Sunday morning. See the full segment above, including the 2,700-square-foot penthouse’s glass fireplace, game room, outdoor spaces, and, of course, the slide that has everyone talking. For pictures and more info on the apartment, check out the listing.

(An oxymoron? I don’t think so.)

As agents, we demand loyalty from our clients.
If we’re lucky (and good), we just might get it.

Question: What do we give THEM in return?
Answer: OUR loyalty!

It seems to me that in the new era of Generation X (and younger)
Our culture, has evolved to expect instant gratification
At the expense of loyalty.
This seems to be the new acceptable behavior. Text me today, and delete me later (when something “better” comes along).

I once worked with a buyer for 18 months!
83 apartments later – they bought something without me.
A new listing…at an open house…directly from the seller.
Ouch!
I didn’t make a commission, but I did get 5 referrals, and a nice bottle of Champagne.
Thank you very much.

Everybody seems to have an agenda
that precludes any sense of allegiance.
And this is considered acceptable behavior?

If you are trying to separate yourself…
Define your brand and differentiate yourself…
By being loyal.
To a fault, if you must.

Your clients and peers will respect it (and you).