Good To The CORE

10 November, 2014 posted by: CORE

Tough Mudder

This weekend, Team CORE tackled a Tough Mudder in Kissimmee, Florida. Shaun Osher, Michael Rubin, Steve Snider, Sean Attebury, Ben Jacobs and McKenzie Foster – led by team cheerleaders Lisa Blumencranz and Bryan Baltimore – took on 12 miles designed to test strength, stamina, teamwork and mental grit. Over the course, the team ran through grass fields, grazing pastures and swampy mud to finish.

Congratulations to our Tough Mudders! Take a look at more photos of the team in action below. You can donate to Good To The CORE and the Wounded Warrior Project here.

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The Rubin Report: Mid-Range Luxury Homes

25 September, 2014 posted by: Michael Rubin


For the past several years, New York City has seen an incredible boom in ultra-luxury properties. Today, however, I would like to focus on another segment of the market that holds a great deal of opportunity for buyers today. Priced between $2.5 and $5 million, these mid-range luxury homes are also in high demand.

Despite this great demand, there are hardly any new mid-range luxury properties on the market. Developers continue to focus on over-the-top residences, but it is within this gap that buyers today can benefit.

Through strategic renovations and repositioning, a home’s value can be increased significantly. When house-hunting though, it is important to consider what small feasible changes can be made to increase the current net-worth. With demand for luxury residences expected to rise, now is the time to be prudent so that when the property is eventually relisted, it yields the highest return.

As an example, architect Frank Bostelmann has provided a range of insights below about how to realistically increase value in real estate through cost-effective measures. An esteemed architect known for a sophisticated approach to residential design, Frank shares some great tips that I know you will like: Read the rest of this entry »


Ten: Steve Pak on Transitioning to the Big City

10 June, 2014 posted by: Shaun Osher

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

After getting an early start in the real estate industry, Steve Pak’s passion for the business has translated into a successful portfolio of transactions over the past several years. Now working alongside industry veteran Michael Rubin, he is now looking forward to leaving his mark as one of CORE’s newest additions. Here are Steve’s answers to Ten questions:

1. What did you do before you found this career?Steve Pak TEN
Before I got into real estate, I was a sophomore in college. I got licensed first in New Jersey and worked for about two years while finishing up school.

2. What has been the highlight of your career?
The highlight of my career has definitely been shifting my focus from the New Jersey housing market to New York’s real estate scene and joining CORE. I was given the opportunity to work with Michael Rubin and it has been a great learning experience ever since I came onboard.

3. What is your greatest daily challenge?
The greatest daily challenge I face is probably commuting for about 1-2hours every day. The commute is stressful at times, but it’s worth living in a home with expansive outdoor space.

4. Where do you see yourself in 10 years?
I see myself still involved in the real estate business in some type of way, whether it’s through brokering deals, coordinating new development efforts or managing my own investments.

5. Where do you find inspiration?
I usually find inspiration from people I meet. Everyone has a story to tell and there’s always something to learn from others. Read the rest of this entry »


Photo of the Week: New York City Meets Miami Beach

06 December, 2013 posted by: CORE

Art Basel

Drawing crowds of thousands to the sunny Miami Beach strip, this year’s Art Basel plays host to nearly 300 international galleries, showcasing the finest in modern art.  This week, CORE’s own Michael Rubin and Patrick Mills attended the renowned art show, taking in the sights of the different events and exhibits. “I enjoy coming to Art Basel because I love the emerging art that is featured here,” said Patrick. “Additionally, I meet the most incredible people from all over. As an artist myself, I find inspiration from the expressiveness and diversity of the art and the people involved.” Considered one of the world’s premier art showcases, the event attracted several notable celebrities, such as Alex Rodriguez, Heidi Klum, Russell Crowe and Lindsay Lohan, among others.


CORE in the News

11 November, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.


House of the Week: 21 East 22nd Street, 10F
New York Post
Michael Rubin’s co-op listing at 21 East 22nd Street is highlighted in this ‘House of the Day’ feature. With modern upgrades, outstanding exposures and a stylish layout, this home is perfectly situated in the heart of the Flatiron District and close to all the local conveniences and attractions this neighborhood has to offer. Read the rest of this entry »


Three of a Kind: Chelsea Charm

31 October, 2013 posted by: CORE

Known for its stellar art galleries, popular restaurant scene and the newly developed High Line, Chelsea is easily regarded as one of New York City’s most coveted neighborhoods. Coupled with Manhattan’s exciting housing market activity, it’s no wonder why people continue to flock to the West Side when looking for a new home. Take a look at these three CORE listings, each offering a glimpse into why Chelsea is such a hotspot.


Where: 144 West 18th Street, 4E
Size: 3-bedroom, 2.5-bathroom
Asking: $4,300,000
Listed by: Ivana Nikolic and Winchester Brown III

Featuring North, East, and South exposures, approximately 2,693 square-feet of space and hardwood flooring throughout, this mint-condition home is a great buy. Unit 4E offers custom-built bookshelves, high ceilings, 17 windows which are 8-feet tall, designer kitchen and bathrooms, central air, two bathrooms and a washer/dryer. The master bedroom has a windowed, en suite five-piece bath and a walk-in closet. Located in the Chainworks Building, additional amenities include a part-time doorman, keyed elevators, private storage units, bike room, outdoor residents’ lounge with gas grill and a rooftop sun-deck with Empire State Building views. Read the rest of this entry »


Three of a Kind: Two-Bedroom Homes Under $2 Million

23 October, 2013 posted by: CORE

As the real estate industry reflects on last quarter’s staggering numbers, it’s easy to become disillusioned by the exuberance seen throughout the Manhattan housing market.  With properties listed above the $10,000,000 mark becoming the norm, homebuyers are having a tougher time finding the ideal home that doesn’t break the bank.  Below are three gorgeous new CORE listings that offer the gracious layout of a two-bedroom for less than $2,000,000.


Where: 350 West 50th Street, 5C
Size: 2-bedroom, 2-bathroom
Asking: $1,995,000
Listed by: Patrick Lilly and Martin Eiden

This spacious Westside home offers the best in Midtown living. The dramatic, mint-condition duplex condo is now available in Worldwide Plaza, a full-service condominium. Masterfully renovated, this modern and chic 2-bedroom, 2.5-bathroom home faces South, affording skyline views and great light from oversized windows. Featuring a great room, working fireplace, powder room and a sprawling 600-square-foot terrace, this home offers great value for its size and desirable location. Building amenities include a gym, pool, residents’ lounge, roof deck and garage. Read the rest of this entry »


Ten: Michael Rubin on Having A Mentor and Building A Successful Career

16 October, 2013 posted by: Shaun Osher

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

Spanning over a decade of experience in the real estate industry, Michael Rubin is a sharp-shooter who has quickly established himself as the go-to downtown broker. Having previously studied business administration in college and worked in business development, Michael offers his clients nothing but professionalism and the highest level of service. Here are Michael’s answers to Ten questions:

1. What did you do before you found this career?

I was actually a real estate agent while in college in Arizona; I started at 20 years old. After college, I had a 9-5 job doing sales and business development for a medical recruiting firm. The 9-5 definitely gave me some structure and taught me a lot about sales and marketing, but I was never really passionate about it. I decided to get back into real estate and I’m glad that I did.Michael Rubin TEN

2. What has been the highlight of your career?

I had a senior business partner who I worked with until he passed away. After he died, I had to step into a lot more responsibility and was initially overwhelmed. For me, that was a defining moment in my career – I’ve grown both my business and myself a lot since then.

3. What is your greatest daily challenge?

Using the copy machine is the most stressful thing; second to proof-reading my emails before I send them.

4. Where do you see yourself in 10 years?

In real estate; I really like whole sales and marketing process.

5. Where do you find inspiration?

In the City itself; it’s such a competitive environment here. No matter what field that you’re in, you’re surrounded by some of the best talent and most successful people in the world.

Read the rest of this entry »


CORE in the News

23 September, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.


For Your Ears Only
The New York Times
Shaun Osher and Michael Rubin are featured in this trend article, providing insight on the growing popularity of pocket listings. According to Shaun, “There’s more of it now than ever before. We as brokers know everything is always for sale at a price.”

Dream Homes: 45 Walker Street
New York Post
45 Walker Street is featured in this “Dream Homes” showcase. Listed by Shaun Osher and Emily Beare, this 4,781-square foot TriBeCa condominium loft features 14 oversized windows, exposed columns, high ceilings and an open floor plan.

Joe Jonas Has His Eyes on Flatiron Area Digs
The New York Post
Michael Rubin’s listing at 21 East 22nd Street is featured in this celebrity real estate write-up, after pop star Joe Jonas visited the property. The two-bedroom, two-bathroom rental is asking $8,500 a month and features high ceilings, a private outdoor terrace and a communal roof deck.


CORE in the News

01 July, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

LXTV features Michael Graves' Saddle River Mansion Listing

LXTV Open House: Inside a State-of-the-Art French Manor House
105 Chestnut Ridge Road was featured on LXTV’s “Open House” last Sunday on NBC.  Listing broker Michael Graves gave viewers a video tour of his spectacular Saddle River listing,  which boasts an exquisite foyer area, over 25,000 square-feet and an unmatched indoor swimming pool.

Here’s the Apartment; Now Let’s Go Hang Gliding
The New York Times
CORE’s Michael Rubin is featured in this article, focusing on the unique ways in which real estate agents bond with their clients. Michael received a mention for his annual turkey hunting excursions with a previous client.

NoMad Lands
The New York Post
One of CORE’s newest developments, 241 Fifth, marketed by CORE’s Doron Zwickel, is featured in this article, highlighting the top five reasons why NoMad is now one of the most sought-after locations in Manhattan.  Recently launched, 241 Fifth is already 70 percent in pending and signed contracts.

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