Richard Pandiscio – A Busy Man

As marketing and selling evolves and campaigns to sell real estate become more sophisticated, there are some projects that miss the mark and detract from the value of the project, and there are others that over reach and help a project exceed its intrinsic market value.

Walking into Pandiscio Co. gives credence to the old saying “if you want to get something done, ask a busy man.” With 14 real estate projects under their belt in only four years, Pandiscio Co. is in the business of turning properties into valuable new brands (or reinvigorating old ones).

I sat down with founder Richard Pandiscio at his headquarters in the Meatpacking District to discuss his pioneering work in real estate branding.

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