Where: 66 Ninth Avenue, 4W
Size: 1,735 SF
Asking: $3,750,000
Listed by: Tony Sargent

It’s not hard to see why this neighborhood gem has attracted notable creative over the years. The Porter House a luxury condominium set atop the historic restoration of the brick Renaissance Revival warehouse originally constructed in 1905 for Julius Wile wine importers. The six-story residential addition was executed by SHoP architects combining the Meatpacking District’s iconic past with design innovation. The generous layout boasts an open living and dining room with expansive windows providing amazing light and views creating a serene oasis in the midst of the happening neighborhood.  This home features thoughtful design details including Marilyn Minter wallpaper, distressed quartersawn white-oak floors and a refined Valcucine kitchen. The unique and luxurious Porter House also offers a roofdeck and fitness center as a few of its desirable amenities.

As marketing and selling evolves and campaigns to sell real estate become more sophisticated, there are some projects that miss the mark and detract from the value of the project, and there are others that over reach and help a project exceed its intrinsic market value.

Walking into Pandiscio Co. gives credence to the old saying “if you want to get something done, ask a busy man.” With 14 real estate projects under their belt in only four years, Pandiscio Co. is in the business of turning properties into valuable new brands (or reinvigorating old ones).

I sat down with founder Richard Pandiscio at his headquarters in the Meatpacking District to discuss his pioneering work in real estate branding.

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