SHADES OF GREEN – ASHOK GUPTA

I am starting to see more people consciously aware of environmental issues worldwide. There are more hybrid cars on the road, and the stores I shop at have “environmentally friendly” products widely displayed. How does this translate into the way we buy and live inside our homes? Marketing companies and developers are starting to advertise the fact that their buildings may be “green” or LEED certified. I believe that this trend will grow. As technology evolves, green living will become more efficient and become both environmentally and economically preferable. But, there are shades of green and it is not simply black or white. I was fortunate to sit down with Ashok Gupta who is Senior Energy Economist with the Natural Resources Defense Council. He is actively involved in all aspects of green buildings on a daily basis and is incredibly insightful on this subject.

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