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	<title>CORE Blog &#187; Jean Nouvel</title>
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		<title>SHAUN OSHER: DOES SIZE MATTER? MIDTOWN WILL SOON FIND OUT</title>
		<link>http://corenyc.com/blog/2011/09/shaun-osher-does-size-matter-midtown-will-soon-find-out/</link>
		<comments>http://corenyc.com/blog/2011/09/shaun-osher-does-size-matter-midtown-will-soon-find-out/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 15:59:46 +0000</pubDate>
		<dc:creator>Shaun Osher</dc:creator>
				<category><![CDATA[Development News]]></category>
		<category><![CDATA[Market Information]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Shaun's Soapbox]]></category>
		<category><![CDATA[Drake]]></category>
		<category><![CDATA[Extell]]></category>
		<category><![CDATA[Gary Barnett]]></category>
		<category><![CDATA[Jean Nouvel]]></category>
		<category><![CDATA[MoMA Tower]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[One57]]></category>
		<category><![CDATA[Shaun Osher]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://corenyc.com/blog/?p=2983</guid>
		<description><![CDATA[New developments are always hot topic of conversation, and the past few days have been no different. Both the Wall Street Journal and New York Times ran stories about new residential developments in New York City, and the uniting theme is that smaller, boutique buildings &#8212; not the big guys &#8212; have a leg up [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://corenyc.com/blog/wp-content/uploads/2011/08/core_shaunheadshot.jpg" alt="core_shaunheadshot" title="core_shaunheadshot" width="250" height="245" class="alignright size-full wp-image-2836" />New developments are always hot topic of conversation, and the past few days have been no different. Both the <I><a href="http://online.wsj.com/article/SB10001424053111904106704576579071161217048.html">Wall Street Journal</a></i> and <i><a href="http://www.nytimes.com/2011/09/25/realestate/new-condos-survivor-edition.html?_r=1">New York Times</a></i> ran stories about new residential developments in New York City, and the uniting theme is that smaller, boutique buildings &#8212; not the big guys &#8212; have a leg up right now. That&#8217;s mostly out of necessity. Like I told the <em>New York Times</em>, the hurdles that developers are facing include finding a development-ready site affordable enough to purchase, then financing a project&#8217;s acquisition and construction. Lenders are out there, but they are being significantly more picky about the margins they expect, and the developer who&#8217;s building the project. </p>
<p>But then again, this is New York City, and there will always be opportunities for projects to come along and change one of the world&#8217;s most famous skylines &#8212; and challenge pricing records. Even though there are more boutique projects being built, there are some larger projects in the pipeline.</p>
<p><span id="more-2983"></span></p>
<p>One building that&#8217;s already a go is <a href="http://one57.com">One57</a>, a 90-story tower currently under construction on 57th Street near Central Park that developer Gary Barnett told the <i>Times</i> will command prices of $3,000-$7,000 per square foot. One57 will be the tallest residential building in the city, but that feather in its cap will be short-lived. I expect the building being developed on the former site of the Drake Hotel, on the east side of 57th Street at Park Avenue, will dwarf it dramatically. Then, of course, there&#8217;s the long-awaited, Jean Nouvel-designed &#8220;MoMA tower&#8221; being planned next to the Museum of Modern Art, which seems to complete the high-rise hat trick for the area. While Nouvel may be the best architect of the three sites, the location isn&#8217;t as good. </p>
<p>Boutique buildings shape the city&#8217;s streetscape as powerfully as the skyscrapers do, but the Midtown skyline has a future that seems to be filled with more immense towers. It will be interesting to see which one fares the best.</p>
<p><i><a href="http://corenyc.com/en/agents-shaun-osher,6,14.html">Shaun Osher</a> is the founder and CEO of CORE.</i></p>
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		<title>The Creative Process continues&#8230;</title>
		<link>http://corenyc.com/blog/2009/07/the-creative-process-continues/</link>
		<comments>http://corenyc.com/blog/2009/07/the-creative-process-continues/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 02:15:23 +0000</pubDate>
		<dc:creator>Shaun Osher</dc:creator>
				<category><![CDATA[axis mundi]]></category>
		<category><![CDATA[Jean Nouvel]]></category>
		<category><![CDATA[Marketing and Selling]]></category>
		<category><![CDATA[MOMA]]></category>

		<guid isPermaLink="false">http://corenyc.com/blog/?p=970</guid>
		<description><![CDATA[
&#8230;&#8230;..in spite of a falling market. I contend that some of the most creative thinkers and innovators have come to the surface with their best work in times that seem dire. Some of history&#8217;s greatest works come at times that seem the most depressed. Art and commerce act independantly.
Axis Mundi has designed an alternative to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/08_Tower_with_Central_Park1.jpg"></a><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/09_Tower_Detail.jpg"><img class="aligncenter size-full wp-image-984" title="Tower_Detail" src="http://corenyc.com/blog/wp-content/uploads/2009/07/09_Tower_Detail.jpg" alt="Tower_Detail" width="428" height="384" /></a></p>
<p>&#8230;&#8230;..in spite of a falling market. I contend that some of the most creative thinkers and innovators have come to the surface with their best work in times that seem dire. Some of history&#8217;s greatest works come at times that seem the most depressed. Art and commerce act independantly.</p>
<p><a title="Axis Mundi Architecture" href="http://www.axismundi.com/" target="_blank">Axis Mundi</a> has designed an alternative to <a title="Jean Nouvel - ATELIERS" href="http://www.jeannouvel.com/" target="_blank">Jean Nouve</a>l design for the Hines site on 53rd Street next to MOMA. While it has received some unfounded criticism for trying to replace an already well conceived design , I applaud this work. This type of creative process is what pushes the boundaries of the ordinary and evokes ideas that will ultimately advance our status quo.</p>
<p>John Beckmann sent me this email today, and has graciously allowed me to post it here below.<span id="more-970"></span></p>
<p>New York, NY July 15, 2009 &#8212; As the city takes stock in a post-boom era, architect John Beckmann sees this as the time to rethink the tall buildings that have become synonymous with New York City&#8217;s identity.</p>
<p>&#8220;Instead of disguising the rich potential of towers that have a mix of uses, we looked for a way to express that diversity,&#8221; Beckmann noted. The firm used parametric computer-modeling software to test a wide range of possibilities. Out of this iterative process, Beckmann and his firm, Axis Mundi, proposes a new way to organize and express tall buildings: the Vertical Neighborhood.</p>
<p>&#8220;A more diverse, complex, heterogeneous, and environmentally minded city need no longer be represented on its skyline by one-note architecture that makes a singular visual image and little else,&#8221; explained John Beckmann, the founder of Axis Mundi, a Manhattan-based architecture firm.</p>
<p>Rethinking Hines Tower Site<br />
Beckmann proposes a conceptual alternative to business-as-usual, choosing the site of the proposed 53W53rd, among the city&#8217;s largest skyscraper proposals in one of the most overbuilt parts of Midtown. Hines, the developer, engaged Paris architect Jean Nouvel, who designed an 82-story hotel and residential tower higher than the Chrysler Building. The site was purchased from the Museum of Modern Art with the proviso that the project would house additional gallery space for the museum.</p>
<p>The Axis Mundi proposal is timely since the Hines MoMA tower is currently moving through the city&#8217;s Urban Land Use Review Process (ULURP).</p>
<p>Flexible Floors, Open to Views<br />
The architectural diversity Beckmann envisions starts with a double-ring, multi-level floor-plan unit, anchored by two cores that run the full height of the building, containing elevators, stairs and other vertical services.</p>
<p>The ring units called &#8220;SmartBlocks&#8221; make possible a wide variety of floor plans. Single-unit layouts can mix with duplex, or triplex layouts. The units can shift in and out, adding rich texture to the surface, creating vertical garden space, and linking the units in unique ways.</p>
<p>The malleability of the ring units accommodates living and working, extended families, and new forms of tenancy and ownership. Any grouping of these could be purposed for a hotel. The building is enriched by the multiplicity of forms and textures people create within their vertical neighborhoods.</p>
<p>By varying the mix of the floor plan units, the Axis Mundi design leaves space for vertical fissures that move irregularly up the tower. These bring light and breezes into the open centers of the double-ring units and frame spectacular, theatrical vistas to the city through the building&#8217;s own structure. Neighbors can see and greet each other along spacious bridges and balconies rather than scurry by each other in long, dark hallways.</p>
<p>Fitting In With Porous, Richly Variegated Surface<br />
&#8220;Historically, the skyscraper was a unitary, homogeneous form that reflected the generic, flexible office space it contained,&#8221; Beckmann says. &#8220;The Vertical Neighborhood is more organic and more flexible&#8211;an assemblage of disparate architectural languages. It reflects an emerging reality for tall buildings as collections of domestic elements: dwellings, neighborhoods, streets.&#8221;</p>
<p>Axis Mundi has conceived the tower at a scale akin to, rather than dramatically exceeding, the heights of this very densely built-up Midtown neighborhood. The richly modeled surface and the fissures of space help to reduce the structure&#8217;s apparent scale and join it more seamlessly to a neighborhood that mixes offices and residential towers, brownstones, apartment buildings, hotels, and clubs.</p>
<p>A dramatic through-block public arcade connects W. 53rd and W. 54th streets, offering access to new MoMA galleries on up to three levels above. Contiguous with the museums&#8217; existing exhibit space, the galleries twine back on themselves, like a Möbius strip.</p>
<p>Above that, Axis Mundi sets aside a three-story-high volume that can be developed as a community-gathering space.</p>
<p>Their proposal seeks to inform the discussion of it and other tall buildings. &#8220;The design reinforces the urban identity of tall buildings,&#8221; observes Beckmann. &#8220;It suggests new expressive possibilities in an urbanism of difference rather than of homogeneity.</p>
<p>In a city where more than 300 languages are spoken, architecture can celebrate that diversity rather than see it as a problem that must be solved.&#8221;<br />
Height: approx. 600 ft<br />
Floors: 50 above (2 below)<br />
Building Footprint: 17,000 square feet<br />
MoMA Expansion Galleries: 32,500 square feet</p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/0_Conceptual_illustration.jpg"><img class="aligncenter size-full wp-image-987" title="0_Conceptual_illustration" src="http://corenyc.com/blog/wp-content/uploads/2009/07/0_Conceptual_illustration.jpg" alt="0_Conceptual_illustration" width="720" height="507" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/01_Site_B.jpg"><img class="aligncenter size-full wp-image-988" title="01_Site_B" src="http://corenyc.com/blog/wp-content/uploads/2009/07/01_Site_B.jpg" alt="01_Site_B" width="640" height="494" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/01-Site-A.jpg"><img class="aligncenter size-full wp-image-989" title="01-Site-A" src="http://corenyc.com/blog/wp-content/uploads/2009/07/01-Site-A.jpg" alt="01-Site-A" width="640" height="495" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/02b_Process_Models.jpg"><img class="aligncenter size-full wp-image-990" title="02b_Process_Models" src="http://corenyc.com/blog/wp-content/uploads/2009/07/02b_Process_Models.jpg" alt="02b_Process_Models" width="640" height="495" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/03_Assembly_Diagram.jpg"><img class="aligncenter size-full wp-image-991" title="03_Assembly_Diagram" src="http://corenyc.com/blog/wp-content/uploads/2009/07/03_Assembly_Diagram.jpg" alt="03_Assembly_Diagram" width="640" height="463" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/04_Interstitial_Spaces.jpg"><img class="aligncenter size-full wp-image-992" title="04_Interstitial_Spaces" src="http://corenyc.com/blog/wp-content/uploads/2009/07/04_Interstitial_Spaces.jpg" alt="04_Interstitial_Spaces" width="640" height="495" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/05_Lobby_Plan.jpg"><img class="aligncenter size-full wp-image-993" title="05_Lobby_Plan" src="http://corenyc.com/blog/wp-content/uploads/2009/07/05_Lobby_Plan.jpg" alt="05_Lobby_Plan" width="640" height="494" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/06_Comparision_Diagram.jpg"><img class="aligncenter size-full wp-image-994" title="06_Comparision_Diagram" src="http://corenyc.com/blog/wp-content/uploads/2009/07/06_Comparision_Diagram.jpg" alt="06_Comparision_Diagram" width="640" height="494" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/07_Model_City_Context_A.jpg"><img class="aligncenter size-full wp-image-995" title="07_Model_City_Context_A" src="http://corenyc.com/blog/wp-content/uploads/2009/07/07_Model_City_Context_A.jpg" alt="07_Model_City_Context_A" width="640" height="492" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/07_Model_City_Context_B.jpg"><img class="aligncenter size-full wp-image-996" title="07_Model_City_Context_B" src="http://corenyc.com/blog/wp-content/uploads/2009/07/07_Model_City_Context_B.jpg" alt="07_Model_City_Context_B" width="640" height="491" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/08_Tower_with_Central_Park2.jpg"><img class="aligncenter size-full wp-image-997" title="08_Tower_with_Central_Park" src="http://corenyc.com/blog/wp-content/uploads/2009/07/08_Tower_with_Central_Park2.jpg" alt="08_Tower_with_Central_Park" width="640" height="499" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/09_Tower_Detail1.jpg"><img class="aligncenter size-full wp-image-998" title="09_Tower_Detail" src="http://corenyc.com/blog/wp-content/uploads/2009/07/09_Tower_Detail1.jpg" alt="09_Tower_Detail" width="640" height="480" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/10_Tower_Greenspace_with_light1.jpg"><img class="aligncenter size-full wp-image-999" title="10_Tower_Greenspace_with_light" src="http://corenyc.com/blog/wp-content/uploads/2009/07/10_Tower_Greenspace_with_light1.jpg" alt="10_Tower_Greenspace_with_light" width="640" height="480" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/11_Tower_Midlevel.jpg"><img class="aligncenter size-full wp-image-1000" title="11_Tower_Midlevel" src="http://corenyc.com/blog/wp-content/uploads/2009/07/11_Tower_Midlevel.jpg" alt="11_Tower_Midlevel" width="640" height="374" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/12_View_from_53rd_Street.jpg"><img class="aligncenter size-full wp-image-1001" title="12_View_from_53rd_Street" src="http://corenyc.com/blog/wp-content/uploads/2009/07/12_View_from_53rd_Street.jpg" alt="12_View_from_53rd_Street" width="640" height="450" /></a></p>
<p><a href="http://corenyc.com/blog/wp-content/uploads/2009/07/13_Public_Arcade_and_Lobby.jpg"><img class="aligncenter size-full wp-image-1002" title="13_Public_Arcade_and_Lobby" src="http://corenyc.com/blog/wp-content/uploads/2009/07/13_Public_Arcade_and_Lobby.jpg" alt="13_Public_Arcade_and_Lobby" width="640" height="405" /></a></p>
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