With some commentators parsing the election results along voting patterns related to decline or increase in housing prices by state, others are analyzing the statements our President-elect has made in regard to protecting home ownership and cracking down on mortgage fraud on both his website and in statements made to the National Association of Realtors.

The real revelation comes from the Social Media applications the Obama campaign used to create the tremendous support that enabled a win at the polls. Real estate professionals, or any savvy operation for that matter, could take a few pages from this playbook and see results from using what are now proven methods for capturing and maintaining clientele.

Watching the election results with New York’s resident ANIMAL, Bucky Turco, last night made for an interesting evening. His confidence in an Obama victory was steadfast but I was still wary of the initial undecided outcome of the 2000 election and general uncertainty in a weakened economy. Not long after midnight we were all able to breathe a collective sigh of relief knowing the path this country has chosen and looking to a brighter future for all. Thank goodness we didn’t have to watch any of those old goofy commercials.