On January 11th, 2007 I predicted that West 19th Street in Chelsea would become the most architecturally distinct block in Manhattan. The Real Deal was there to cover a guided tour we gave of the high line and our project. (See video above).

It is extremely rewarding to see the dream and vision of all the architects, developers, builders and marketers become a reality. The project Core represented, 520 West Chelsea, is sold and closed, but for one unit (which has a contract out). I consider it the most successful project to date, in a neighborhood that has evolved into a worldwide destination and desirable residential address.

I tip my hat to John and Keith Jacobson for being visionaries, and delivering 26 elegant, understated new homes. I thank Annabelle Selldorf (who I sat down with and had a conversation with) for designing the most gorgeous building in the neighborhood. I also thank the entire brokerage community for embracing this project and helping us successfully sell this building.

The building located at 345 Grand Street is believed to have been built around 1900.  It is a SOHO-Style Cast Iron that somehow was transplanted to Lower East Side.   Before the building was converted to a  Condominium in 2002, it had a quite an interesting history.

During the 1910’s the second floor was a dance hall.  The ticket pictured below was found under the floorboards on the 2nd floor, which has  13′ ceilings and used to have a wide staircase down to the ground floor, also 13′ high.  That stair is still there in the space that is for sale or rent as retail or gallery — but it is covered over now by the 2nd floor’s new flooring.

In the early 1900’s it became a distribution outlet for for H W Perlman Pianos.  1950’s it was a warehouse for Sun Ray Yarn.  As demonstrated in the photo below, Sun Ray Yarn used to be housed in the building next door to 345 Grand Street.  You can see that 347 the original home of Sun Ray Yarn was next door, while H W Perlman Pianos took up most of 345.  It was a warehouse and sales showroom, probably not a factory.  The lady’s long dress and the lack of wire suggest the date was around 1910, right around the time the “Grand Hall” Ballroom Dance was held.

Allen and Alice Freidman, the owners of the building put the building on the market in 1999.  Phillip Frazer and 5 other partners bought it as a Co-op.  They kept  the commercial spaces downstairs  where there was one tenant Grand Sterling Silver, operated by Grand Sterling Co Inc, now on 14th Ave Brooklyn.

AFTER the group brought together bought the building, in 1999, they chose an architect and builder and filed plans for a total rehab — new electrical, plumbing, HVAC, elevator, intercom and alarms.  A new roof enabled higher ceilings for the 5th floor and an entirely new apartment to be built on top — this 6th floor penthouse was designed and built by the present owner and seller Phillip Frazer.

For property details, visit: http://www.corenyc.com/en/listings-345-grand-street,18,163788.html

First Open-house 12-3PM, Sunday June 14th.

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