Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.
CORE has set the standard for New York City real estate brokerage websites. Luna Vega has been working with CORE for the past two years and is responsible for the look and feel of our webpage. She started her own business in 2006 and has been a digital strategist for the past seven years with a range of clients including Unilever, Chase, Nissan, Nokia and Verizon Wireless. Here are Luna’s answers to Ten questions:
1) How long have you been a digital marketing strategist?
My “digital birth”, as I like to call it, was in 2003 when I attended ITP, a NYU graduate program and immersed myself in the digital realm. I fell in love with the tech industry, so I decided to follow my passion and start my own business in 2006.
2) How did you get into the business?
While working at RGA, a digital advertising agency, I witnessed first hand the newly-found power of bloggers. The roles were shifting. Influential blogs like RocketBoom, Cool Hunting, etc. had more committed audiences than bigger publishers. Audiences were also becoming increasingly segmented, creating more opportunities for marketers to target desired demographics. I was exhilarated by all these novel opportunities and wanted to transfer this knowledge to small businesses. My goal was to empower and grow their business organically, strictly using the web.
For the 2010 Holiday season, Cool Hunting has teamed up with Gap to introduce their first-ever pop-up store! Gap’s project space on 5th Avenue is now home to products from independent companies based in the New York region. Each product selected was based on the same principles that inspire Cool Hunting’s editorial including innovative design, artisan craftsmanship and social and environmental consciousness. The space showcasing these products is also “home grown”. Cool Hunting assembled a collaboration of local partners to create the space, such as ByKenyan, the interior designer. Supporting locally sourced products is probably the greatest gift we can give to the city we love this holiday season!