Tuesday, August 21st, 2012

WHATSNEW8202012

Where: 252 7th Avenue, 3M
Size: 1 bedroom, 1 bathroom
Asking: $1,335,000
Listed by: Michael Rubin

The Chelsea Mercantile was one of the most famous buildings downtown even before Katie Holmes moved to the building following her split from Tom Cruise. The building helped establish the luxury loft trend in Chelsea, and amenities include a 24-hour doorman and concierge, gym, children’s playroom, cleaning services, underground parking, 10,000-square-foot roof deck and a Whole Foods market right downstairs. The ceiling heights and finishes are also major Chelsea Mercantile draws, and this flexible one-bedroom unit has towering 14′ ceilings. huge tilt-and-turn windows, custom lighting and a large living/dining room that makes this condominium great for entertaining, a rarity for a one-bedroom home.



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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #504, which first aired on February 16, 2012. For more SNY recaps, click here.

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In “NYC Newbies,” CORE agent Kirk Rundhaug races against the clock to find his clients — Oakland Athletics manager Bob Melvin and his wife, Kelley — their downtown dream home. After trying to find a home through another NYC broker after selling their Flatiron District apartment, Melvin and his wife decide that their previous unpleasant experience isn’t going to derail their search. Kelley finds her broker match with Kirk and explains that time is of the essence since she’s currently staying with her daughter while trying to find a place prior to the end of baseball season. Always up for a challenge, Kirk agrees to be the Melvins’ broker and takes Kelley to a variety of downtown properties.

First stop is a TriBeCa loft at 68 Thomas Street (which has since sold) with a great outdoor deck priced just under $2 million. Kelley prefers the neighborhoods to the north — Greenwich Village and SoHo — so it’s on to a beautiful open 2BR/2BA loft with exposed brick walls on West Broadway in SoHo. It’s love at first sight for Kelley and her daughter Alexi, but Kelley can’t commit since Bob is in California. Kirk decides to show Kelley another property, this time in the classic Chelsea Mercantile building (another apartment that has since sold), to show her a different neighborhood. After touring the Chelsea property, Kelley quickly realizes that she must have the SoHo loft.

Kelley and Kirk hop on Skype with Bob to discuss making an offer on the loft. Following Kirk’s suggestion, the Melvins agree to make a competitive offer at $2.3 million, and they successfully become the new owners of a classic SoHo loft. The episode ends with Kirk and the Melvins sitting down to dinner in the Melvins’ new home. Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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Monday, February 6th, 2012

A sampling of last week’s press coverage of CORE and CORE properties.

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“The luxury list”
The Real Deal
In its first ranking of the top luxury real estate brokers in Manhattan based on sales, The Real Deal magazine tapped CORE Managing Director Emily Beare as one of the top dealmakers in Chelsea, highlighting her $7 million sale at the neighborhood’s iconic Chelsea Mercantile building.

“Houses of the Week”
New York Post
Speaking of the Chelsea Mercantile, Michael Garr’s listing in the building–a great 1,500-square-foot loft priced at just over $2 million (above)–was one of the Post’s featured properties last week. The six large tilt-and-turn windows have some stunning city views, if that’s your thing. (It’s certainly ours.)

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