On Sunday, May 19, 2013, CORE CEO Shaun Osher was a keynote speaker at “AREC”, a real estate conference in Australia’s Gold Coast, produced by Total Real Estate Training (TRET). TRET is a full-service education company created to provide the real estate industry in Australia and New Zealand with access to the very best in international and local experts in real estate. Shaun Osher joined a lineup of notable speakers scheduled for the three-day conference including the inspirational Chris Gardner of “The Pursuit of Happyness” and real estate coach, David Knox.
In his presentation, Shaun shared secrets about agent branding to over 3,000 people. Discussion topics included the traits of superstar NYC agents and how to replicate them, how to use new media to build your personal brand and personal branding and marketing promotions that work.
Shaun’s presentation was clearly a hit; the Twitterverse exploded following his speech. Check out what AREC-goers had to say:
“@BradenWalters19 May: #osherarec great session. The best of the day. We got so much out about building our brand. Thank you. #arec13 @shaunosher”
“@EldersREVic 19 May: @ShaunOsher is on stage and is speaking magnificently. Shaun is making a lot of sense. #AREC13″
“@T_McGlynn 19th: Highlight of day one at #arec2013 was @ShaunOsher and his amazing journey in NYC. Day two is shaping up well. @TRETCOMAU”
No one knows NYC quite like a real estate agent who has their finger on the pulse of the City’s ever-evolving neighborhoods and revolving door of hot spots. Our agents are constantly pounding the pavement so who better to go to for insight on the most romantic places to take your sweetie to celebrate the official day of “LOVE”? Learn all about our recommendations for the most romantic spots in New York City:
“As an expert on Valentine’s Day (it’s my birthday), I think the most romantic restaurant in town is One If By Land on Barrow Street. Request to be seated by the arched windows looking into the courtyard. (And hope that a light snowfall happens!)”
“One if by Land, Two if by Sea” is the perfect romantic setting for dinner. They have 3 fireplaces and it is very warm and cozy, especially for a cold day like today. Two other great places for cocktails by the fire are The Library at the Hudson Hotel or The Bowery Hotel. Both have grand fireplaces and offer a romantic setting.”
“I love the lounge area at Per Se. Skip the reservation wait list and the huge bill in dinner seating and sit in their beautiful lounge overlooking Columbus Circle – you’ll have the same incredible views! They offer a delicious small bites menu, superb wines and champagne and excellent desserts! This is a great romantic spot to cuddle up and be pampered, while enjoying one of the best views in the City. They take walk in’s no reservations are needed!”
“With four locations in Manhattan, La Maison Du Chocolat (I prefer the one on Madison Ave @ 78th Street) is THE place for a decadent & luxurious chocoholics dream treat. Their hot chocolate is like drinking a chocolate bar and is not to be missed! It’s perfect for gifts or a wonderful date experience with that someone special – or the “hope to be” someone special.”
“Alta in the West Village. First of all, the food is amazing. And we both love eating small plates – whether it be tapas or appetizers. This way we also get to share. The wine list is perfect, and they have a Rioja there we will never turn down. The decor is lovely and charming as well.”
“Raine’s Law Room for its nondescript door. When you walk in, you are immediately transported to a 1920’s Speakeasy. It’s never overcrowded and has lots of dark nooks to enjoy their impressive cocktails in. Also, Death & Co (instead of Back Room) for its cozy, dramatic cocktail bar and great selection of small bites to share with your Valentine.”
Wishing you lots of love today!
I’m a firm believer that a real estate company’s success, and the brand it builds, is largely reliant on one thing:
Having worked as a successful agent in the City for over a decade (prior to starting CORE), I have a different perspective on this topic than most.
The importance of the agent as an ambassador of our brand is tantamount to our success.
And never underestimated.
Everything that impacts “who we are” is in the agent’s hands. From handing out a business card with our collective names on it to successfully negotiating and closing a deal.
I am pleased to announce that Oliver Brown has joined us. With over 20 years of experience selling in NY, he has built a business and reputation that is exemplary and we are proud to have him as an ambassador of our brand.
Shaun Osher is the Founder and CEO of CORE.
The strength of CORE has always been its agents, who routinely go above and beyond their job descriptions, and who continue to revolutionize the way real estate is marketed, bought and sold in New York City. A shining example of these characteristics is Vickey Barron, who joined CORE as Managing Director and has been a consistent top-performing broker during her 12+ years in the business. Find out what makes Vickey so different in the short film above–from her deeply personal philosophies on the business of real estate to her sharp eye for design and people-first principles. (You might also catch a few glimpses of some of Vickey’s current top properties.) For more on Vickey, check out her profile page, as well as CORE CEO Shaun Osher’s interview with her last year.
Today CORE is thrilled to announce that Jarrod Guy Randolph has joined the firm as a Vice President and Associate Broker. With a successful decade in the business, Jarrod’s personal contributions to new development projects have resulted in sales valued at over $400 million, including at notable projects such as 84 Bedford Street, Starck Downtown (15 Broad Street), River Lofts, Ariel East and Arial West, and The Lucida. Jarrod’s efforts were recently recognized by Forbes, which named him to the magazine’s prestigious “30 Under 30” list.
“Jarrod is the epitome of what we look for in a CORE agent and the new development and resale opportunities we offer are the perfect fit for his business model,” said Reba Miller, CORE’s Senior Managing Director of Sales. “His knowledge base, commitment and passion for his career and clients is apparent to everyone he comes in contact with. He is a thoroughbred of an agent and we can’t wait to watch him grow his personal brand at CORE.” Jarrod, an NYU graduate and patron of the arts — he is currently a board member on the Brooklyn Academy of Music’s Generation Advance, and has previously been involved with the American Ballet Theatre — answered a few questions about his career, and why he decided to join CORE.
1) How did you first get into real estate?
I began in real estate working as an assistant for my best friend’s mother’s boss at age 16, and I fell in love. This was in Bucks County, Pennsylvania, where I grew up. She was the sales manager for Weichert Realty, and I did mostly administrative tasks and comparable reports. However, I received recognition for the “Land Bank” catalog I created. It was a book of all the large parcels of land in the county and who owned them. My boss took that information and successfully listed and sold many large tracks of land to major developers in the region. From that experience there was no looking back. Real estate became my career.
Real estate brokers have the reputation of being elusive.
With their buyers, with their sellers and generally with their clients.
A rogue economist might rationalize this behavior by saying that agents have an incentive to conduct themselves and their business in this manner. I say no! It is counterintuitive. I argue that agents have the incentive to be transparent, build a reputation of accessibility and be a conduit for free flowing information. In their bestselling book Freakonomics, Levitt and Dubner compare real estate agents to the Ku Klux Klan. A little excessive, but they certainly got my attention and made a point to the millions of readers who made this book a national bestseller! (Thanks for helping our reputation, Fellas).
What I don’t understand is why some real estate agents (in this day and age) still have the incentive to be elusive to one another. This behavior breeds contempt within the industry and within a company, and is toxic. This is why we are strong proponents of a team mentality and maintain a strong culture of transparency within our company. The power of sharing that leads to personal and professional growth is inspiring.
I’ve observed two schools of thought in the industry:
Old School and New School.
- Old School believes that information is power that should be safeguarded. New School knows that information is everywhere and easily accessible to all.
- Old School believes that protocol and hierarchy create strength. New School knows that a layer-less environment creates free flowing ideas which lead to growth.
- Old School believes that business-as-usual in a historically successful company is a formula for success. New School knows that change is a constant and a requirement for success.
- Old School believes that ideas and leads are owned and controlled. New School knows that the collaboration of ideas create growth which leads to innovation.
- Old School thrives on a culture of privacy. New School thrives on a culture of transparency.
I have discovered that New School and Old School philosophies are not defined by age, past success or failure. They are defined by vision, culture and common sense. They are a part of the DNA that makes up an individual and company at its CORE!
There are generally 2 types of agents.
The first type is the agent that you look forward to calling for an appointment, knowing that they will accommodate you and your client, be polite, be punctual, and most of all – be a pleasure to do business with. :-)
The second type is the agent who makes you feel indebted to them for showing you one of their exclusive listings. They are generally rude, abrupt and give you the sense that you should be honored to be in their presence. :-(
Being a successful agent is unfortunately not exclusive to one of these types. In fact, it seems to me that a number of Type 2 agents start out as Type 1, but get carried away by their success.
I meet with agents of all types constantly, and never quite understand the thought process behind the agent who is rude and abrupt. As an agent, I always used to breathe a sigh of relief when I represented a buyer and a search that only returned exclusives with agents in the first category.
Part of being a successful agent is having the ability to get back on the horse quickly!
This business, more than most, is filled with disappointment and rejection.
I think that’s why a large number of the industry’s successful agents come from a creative background – you can work on something for hours and have nothing to show for it at the end of the day.
We’ve all worked with “that” buyer. You know, the one you work with for months, the one you show 100 properties, sending them every listing in their price range, only to have them buy something without you at an open house on a Sunday.
Get back on the horse. Don’t look back. Move on to your next buyer.
We’ve all worked for “that” seller. You know, the one you hold open houses every weekend for, the one you are perfect for, working tirelessly to accommodate every appointment, only to have them drastically reduce the price, give the listing to another agent and have them sell it a week after your agreement expires.
Get back on that horse. Don’t look back. Move on to your next listing.
There is no agent who bats 1000. The sooner you realize this, and accept it, the happier you will be – and more successful you will become.