Thursday is typically “Selling New York” day on the CORE Blog, but you may have noticed that we’ve been quiet about the show in recent weeks. That’s because reruns have been airing on HGTV (including tonight’s re-airing of Parul Brahmbhatt’s “Steampunk apartment” launch) while new episodes are being filmed — new episodes that will be featuring CORE agents, of course. During this brief “SNY” pause, the topic of the real estate industry embracing reality television remains a hot topic. The current issue of The Real Deal magazine examines the connection, and wonders whether small screen exposure leads to big property sales. The jury is still out on that verdict, but shows like “Selling New York” do help drive interest and shape opinions. The Real Deal’s Katherine Clarke details one interesting example involving CORE’s Tom Postilio:
At the Urban Glass House condo in Soho, for example, sales had virtually stalled because of a much-publicized odor problem from a sanitation facility next door. An agent with two listings in the building, Core’s Tom Postilio, decided to spread the word about newly unveiled city plans for a new building to house the odorous garbage trucks.
“I spearheaded an effort, through ‘Selling New York,’ to show how fabulous the building is, factoring in the city’s plans,” said Postilio, who arranged an on-camera meeting with other brokers to strategize about how to reinvent the building’s image.
Best Place of the Week: 220 Riverside Boulevard
New York Daily News (12/16)
The Daily News named this 3,000-square-foot condo (right) in the Upper West Side’s Trump Place its “Best Place of the Week,” and it’s not hard to see why. CORE’s Emily Beare told the paper, “You see the George Washington Bridge to the right, and you can see through the kitchen and see a beautiful view to the left. Wherever you are in the apartment, you see amazing views.”
House of the Day: Chelsea, Storage, Space
Wall Street Journal (12/15)
A cool apartment in Chelsea with high ceilings, private outdoor space, all sorts of added storage and a “hiding space” behind the kitchen was the subject of a great Wall Street Journal “House of the Day” slideshow. CORE’s Stuart Sussman and Tom Postilio have the listing at 246 West 17th Street.
New York Post (12/14)
The $1.6 million sale of a 2-bed/2.5-bath condo in SoHo’s Urban Glass House at 330 Spring Street made the Post’s weekly roundup of big sales around New York City. CORE’s Adrian Noriega had the deal.