Add another feather to Google’s cap. The Internet search giant is already tops when it comes to online innovation and checking up on an old fling, but now Google is also good for triggering real estate development booms. Today the Wall Street Journal writes about the domino effect of Google purchasing the office building at 111 Eighth Avenue in Chelsea for a staggering $1.9 billion, which has fast-tracked a number of new residential developments looking to capitalize on Google and other technology companies flooding the neighborhood with housing-hungry employees. One of those buildings is 305W16 (above), which is being sold and marketed by CORE. The building, just a few steps from Google’s front door, launched sales with a bang over the summer, and is now 65% in-contract and sold. There’s plenty of other action in the neighborhood, as CORE CEO Shaun Osher explains to the Journal:
HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 313, which first aired on September 1, 2011. For more SNY epilogues, click here.
In New York City, 45 days is hardly enough notice to get a dinner reservation, but in this week’s episode of “Selling New York,” entitled “Moving Deadlines,” that’s the brief amount of time the CORE team — including agent Maggie Kent, Chief Operating Officer Brittley Jarrell and founder and CEO Shaun Osher — is given to launch a new 53-unit luxury apartment building in the downtown Manhattan neighborhood of Chelsea. They say it takes a village to raise a child, and it took almost that many people to get the building, 305W16, ready for its sales launch and grand opening party. And what a party it was! After a few weeks of intense design, staging and marketing work, 305W16 kicked off with an incredible rooftop party that unveiled the building’s massive daisy sculpture to a crowd of over 600.
Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!
Need further proof that the Manhattan luxury real estate market never takes a day off, not even in the summer? Then check out The Real Deal’s report on 305W16, the 53-unit Chelsea cond-op being marketed by CORE. The building launched sales with a show-stopping rooftop party in June, at the start of what is typically considered a slow season when it comes to buying and selling property. Less than three months later, over 50% of the building’s apartments are in contract, and closings have kicked off, The Real Deal notes. The building has a massive attention-grabbing sculpture on its roof, but CORE’s Shaun Osher tells TRD the project stands out in other ways as well:
While the aforementioned sculpture has certainly contributed to the building’s unique identity, Osher said Core is using the cond-op’s website to market the building in a unique way. Rather than a traditional website, this is a blog updated regularly by the Core marketing team with news on the building and the Chelsea neighborhood.
“It connects to the person who is buying in this building,” Osher said, noting that the budding technology scene nearby, including Google’s new office across the street, is bringing in young, tech-savvy entrepreneurs. “[The website] is a living, breathing conduit of information for people that are constantly on the Internet.”
Speaking of the tech-savvy, they can click here for more details on 305W16’s current availability.
What could make a building with a 34-foot-high stainless steel daisy planted on its rooftop stand out even more? How about fire breathers, models covered in body paint and a performance by some world-famous musicians? That was the scene last month on top of 305W16, the new residential condop developed by Centaur Properties and marketed by CORE. Located on the cusp of Chelsea and the Meatpacking District, 305W16 made a splashy debut befitting these vibrant New York City neighborhoods. But enough talk. Check out the video above to get a taste of 305W16’s fun and artsy spirit, and click here to see what’s still available in the building.