A sampling of last week’s press coverage of CORE and CORE properties.

Introducing the Upper East Side’s New CORE
In celebration of CORE’s new Madison Avenue office, our good friends at The New York Observer hosted a night of mingling, good food, and outstanding conversation last Wednesday at Rouge Tomate.  The New York Observer was also celebrating the launch of their new lifestyle section “NYO”, with guests of the party getting a first look at the new publication.  Guests included CORE brokers and staff, industry professionals, developers, architects, members of the media, and other invited guests.

Living Large:  A Townhouse in the Sky
Adrian Noriega’s penthouse listing at 15 West 20^th Street was the highlight of last week’s “Living Large” segment with Emily Smith.  The Flatiron District home, equipped with over 2,000 square-feet of terrace space, private elevator access, and several other upgraded amenities, represents the best in luxury city living.

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With today being the first day of spring, having this week’s feature of “Three of a Kind” showcasing the Flatiron District seems pretty fitting.  Home to Madison Square Park, the renowned Flatiron Building, and a host of outdoor activities and nightlife, Flatiron is one of New York City’s most attractive destinations and the perfect location for taking in the sites on a beautiful spring day.  Here’s a snapshot of three properties located in the area:

Where: 15 Union Square West, 5DE
Asking: $9,170,000
Size: 3,100-square Feet
Listed by: Vickey Barron, Ryan Fitzpatrick, Ralph Modica

This inviting, yet modern condo, perfectly situated in Union Square West, features all of the exquisite details that make luxury living in New York City unique.  With cast-iron arched windows reminiscent of the famous Tiffany building, you’re sure to get an unparalleled view of the Flatiron District and let in this season’s gorgeous natural sunlight.

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #609, which first aired on December 13, 2012. For more SNY recaps, click here.

In this week’s episode of “Selling New York,” CORE broker Adrian Noriega is tasked with selling a colorfully designed and meticulously clean apartment in the Flatiron District. Although the apartment is picture perfect, Adrian’s seller, Phoebe, requests that no open houses be held. Faced with the challenge of getting potential buyers in the door through different marketing strategies, Adrian is up for the task of trying to get his client’s property sold at a premium price.

After agreeing to no open houses, Adrian gets to work on showing the apartment and makes sure that all guests take off their shoes, put on surgical booties to keep the apartment looking pristine, and even takes guests’ coffee at the door to avoid any messes. Although some buyers weren’t interested in the apartment’s views or the color-saturated living room with mod furniture, others absolutely loved the design aesthetic.

Weeks later, Adrian takes a ride to Phoebe’s home in New Jersey for an update on his progress with showings and happily presents an all-cash offer for $3.1M. Phoebe is pleased about the offer; however, Adrian suggests that he can get an even higher offer if Phoebe agrees to an open house. With some hesitation, she agrees to one open house and trusts Adrian’s expertise.

The open house goes well – with booties and all – and Adrian happily presents a higher offer to Phoebe. After all is said and done, the apartment sells for $3.375M, well over its original asking of $3.295M. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling! (more…)

Where: 15 West 20th Street, 7A
Size: 2 bedrooms (plus home office), 3 bathrooms
Asking: $2,895,000
Listed by: Adrian Noriega

This large apartment in the red-hot Flatiron District has a big, bright and airy feel that is lacking in many pre-war condominium loft buildings, even ones with more famous addresses. (See Adrian Noriega’s listing for all the photos.) The spacious home office is a nice bonus, as are the three full bathrooms, laundry room, direct elevator access and working fireplace. All that said, there’s more to enjoy without leaving the property: The 2,259-square-foot unit sits high on the seventh floor of the Altair 20, a condo that boasts both a gym and a sprawling shared roof deck. Update: This apartment has gone into contract!

A sampling of last week’s press coverage of CORE and CORE properties.

Residential Sales Around the Region
New York Times
The sale of the colorful Flatiron District loft at 15 West 20th Street (aka Altair 20) by CORE’s Adrian Noriega, a 2,300-square-foot pre-war condo that closed for $3.375 million, is featured in the New York Times’s snapshot of recent sales.

10 Unique Multimillion Dollar Homes
CNBC
The “Slide Penthouse” in the East Village’s A Building (click here to see more coverage of the apartment), listed by CORE’s Elizabeth Kee and Lindsee Silverstein, is highlighted in a slideshow on unique multimillion dollar homes.

Market Ready
New York Times
Gail Dunnett, whose Studio D firm recently staged model apartments at One Museum Mile, offers advice to a Times reader who asks about whether to furnish a spare room as a bedroom or office when putting the property on the market. “The more bedrooms the better,” Gail says.

A sampling of last week’s press coverage of CORE and CORE properties.

‘Dynasty’ star Joan Collins’ E. 57th St. three-bedroom home priced at $2.2 million
New York Daily News
Acting legend Joan Collins is listing her 2,200-square-foot apartment in the Dorchester at 110 East 57th Street though CORE’s Tom Postilio and Mickey Conlon. The $2.2 million apartment is “full of mirrors, paintings of Collins and photographs of actors such as Cary Grant and Laurence Olivier.”

“Just sold!”
New York Post
The above-asking sale of the colorful Flatiron loft (top right) at 15 West 20th Street listed by CORE’s Adrian Noriega was featured by the Post.

“Spend a Day Looking Out the Windows of the Blue Penthouse”
Curbed
A cool time-lapse look at a day in the life of the Blue penthouse, the Lower East Side trophy apartment listed by CORE’s Elizabeth Kee for $14,000 per month.

“$90M midtown penthouse tops mark for priciest New York City apartment”
New York Daily News
CORE’s Jarrod Guy Randolph talks about a week of record real estate sales in New York City.

With 5 seasons (and counting!) of “Selling New York” under our belts, CORE agents are no strangers to the television spotlight. So, when HGTV, the network behind “SNY,” approached CORE’s Adrian Noriega about film one of his listings for a brand-new series, it was a no-brainer. And how’s this for a unique idea: Heard of man caves? Well, this new show is all about mom caves. HGTV’s “Mom Caves” stars designer Matt Muenster and Beth Stern (aka Mrs. Howard Stern) as they team up to create incredible spaces specifically for moms. As the show’s website says, “We’ll design and build the ultimate space for Mom, a place where she can kick back and relax with her friends or family and do what she likes to do best.”

Producers have been on the hunt for creative inspiration for “Mom Caves,” and the bright color-palette and sun-drenched rooms of Adrian’s listing at 15 West 20th Street fit the bill. Beth Stern was taken by the combination of reds, pinks, and oranges that the homeowner used in the apartment — a recent Wall Street Journal House of the Day — and felt that the décor would inspire her “moms.” To see this property, check it out here, and stay tuned for the upcoming episode on HGTV!

A sampling of last week’s press coverage of CORE and CORE properties.

“Dial C for Condos”
New York Times
CORE’s Walker Tower project, the conversion of a classic pre-war Art Deco telephone building into 53 luxurious residences, made a splashy debut in the New York Times over the weekend. The paper wrote: “The developers say they are sparing no expense in the furnishings and finishes. The 12- to 15-foot-high ceilings will be coffered. Radiant heat will course through French-oak herringbone floors.” Curbed and the New York Observer also weighed in on the initial Walker Tower details, and The Real Deal added that CORE’s Emily Beare and Vickey Barron will head up the sales team.

“Stalled LIC condo set to hit market in April”
The Real Deal
Walker Tower wasn’t CORE’s only big reveal last week. Long Island City’s One Murray Park was also unveiled on the CORE Blog, and The Real Deal spoke with CORE’s Doron Zwickel about the launch of sales. Curbed also shared the initial details about the project, which is the first new LIC development in over a year.

“House of the Day”
Wall Street Journal
Adrian Noriega’s colorful loft listing at 15 West 20th Street was spotlighted by the Wall Street Journal, which explains that the design is inspired by an Indian color palette. Click through for an excellent slideshow.

Photos by Rich Caplan

Where: 15 West 20th Street, 9B
Size: 2 bedrooms (plus home office)/3 bathrooms
Asking: $3,295,000
Listed by: Adrian Noriega

Though lofts are some of the most sought-after homes in New York, some people do find the converted spaces a little cold and impersonal. One trick to warm those rooms up: add some color, which the sellers of this high-end loft condo in the Flatiron District have done. This unique 2,300+ square foot home in the Altair 20 building has more going for it than an interesting paint job, of course. The apartment’s huge living area is complemented by three full bathrooms, a working fireplace, a laundry room, central home audio system and electric window shades. And then there’s the beautifully finished full kitchen, which will make any at-home chef jealous. See it below: (more…)