HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #508, which first aired on March 15, 2012. For more SNY recaps, click here.
In this week’s episode of “Selling New York,” titled “Deal or No Deal,” CORE Managing Director Tom Postilio had to breathe new life into a listing at the Chelsea House, a condominium development at 130 West 19th Street in Manhattan, in order to entice potential buyers to visit. When Tom originally put his listing on the market he thought it would be an easy sell because of its great Chelsea location and the building’s great amenities. However, after multiple showings, Tom realized that visitors found the apartment to be dark and cluttered, not to mention the brick wall views.
Luckily, Tom had a plan and convinced his seller to take out everything and stage the apartment. After a quick meeting with Susan Goldstein from Studio D, they agreed to use furnishings and lighting that would brighten up the space. The staging was successful and the apartment immediately got interest. Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!