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New Development Update: One Museum Mile’s Record-Breaking Sale

02 April, 2013 posted by: CORE

OMM View

One Museum Mile made New York City real estate history yesterday with the news that one of its residences sold for the highest price per square foot in the neighborhood of Upper Carnegie Hill. At $3.6 million – a price which broke over $2,000 per square foot – residence 11B features a wrap-around terrace with sweeping views of Central Park. Outlets including Curbed, The Real Deal, and Buzz Buzz Home featured this neighborhood record and referenced One Museum Mile’s recent sales milestone of over 50% sold and in contract.



 

CORE in the News

01 April, 2013 posted by: CORE

WT_Image

Downtown Nudges Out Uptown as Priciest Destination for Luxury Buyers

The Real Deal

For the first time in a decade, the asking prices for luxury Downtown apartments have outpaced those in Midtown and Uptown. Walker Tower is highlighted as one of Chelsea’s most desirable developments.

Wallabout Refloats Next to the Navy Yard

The Wall Street Journal

The Wallabout neighborhood in Brooklyn is featured in last week’s Wall Street Journal. Doug Bowen gives insight into the revival of this area, spurred by bolstered activity in the nearby Navy yard, thriving businesses, and the development of a new mixed-use complex.

Go for Brooke

New York Post

Sofia Vergara visited Jeff Smith’s 301 East 52nd Street penthouse listing.



 

Photo of the Week: Classic Contrasts

29 March, 2013 posted by: CORE

Emery Roth NYC

Taken from the penthouse at 39 Fifth Avenue, this week’s photo of the week was shot by CORE’s Tony Sargent, who perfectly captured the mechanics and architecture of old New York. If you’re walking around Manhattan, especially downtown, it’s hard to miss dozens of rooftop water towers, even when they’re concealed. In addition to the water tower’s charm, we are drawn to the beautiful architectural details of this Emery Roth-designed building that is covered in interesting patterns and designs that are typical of Spanish Renaissance-style architecture.



   

Ten: Luna Vega on Websites and the Evolution of Digital Marketing

27 March, 2013 posted by: Shaun Osher

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

CORE has set the standard for New York City real estate brokerage websites. Luna Vega has been working with CORE for the past two years and is responsible for the look and feel of our webpage. She started her own business in 2006 and has been a digital strategist for the past seven years with a range of clients including Unilever, Chase, Nissan, Nokia and Verizon Wireless. Here are Luna’s answers to Ten questions:

1) How long have you been a digital marketing strategist?  LV Photo

My “digital birth”, as I like to call it, was in 2003 when I attended ITP, a NYU graduate program and immersed myself in the digital realm. I fell in love with the tech industry, so I decided to follow my passion and start my own business in 2006.

2) How did you get into the business?

While working at RGA, a digital advertising agency, I witnessed first hand the newly-found power of bloggers. The roles were shifting. Influential blogs like RocketBoom, Cool Hunting, etc. had more committed audiences than bigger publishers. Audiences were also becoming increasingly segmented, creating more opportunities for marketers to target desired demographics. I was exhilarated by all these novel opportunities and wanted to transfer this knowledge to small businesses. My goal was to empower and grow their business organically, strictly using the web.

Read the rest of this entry »



 

Architecturial Achievements: The Work of Toyo Ito

26 March, 2013 posted by: CORE

Toyo Ito Museum of Architecture

Recently awarded with the Pritzker Prize, one of architecture’s most prestigious and coveted honors, Japanese architect Toyo Ito’s portfolio of work is a true architectural achievement. At 71-years-old, Ito is known by many within the architectural community for creating conceptual architecture, which in many ways has shaped the discipline of modern architecture today.

Ito’s rich portfolio of structures includes several public spaces, theaters, libraries, and offices throughout Asia and Europe. Ito had the privilege of designing the 2009 World Games stadium which was built by using 100% reusable materials in addition to 8,844 solar panels on its roof. Click below for an image of the stadium.

Read the rest of this entry »



 

CORE in the News

25 March, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

93 Worth

Worth It! Innovative App Lures Buyers to Tribeca Luxury Condo
New York Daily News
93 Worth’s interactive app was featured on the cover of the Daily News’ real estate section.  With the use of Aurasma, the app showcases unique features that allow users to experience the history and amenities of the new development.  Shaun Osher sits with Daily News real estate Editor Jason Sheftell to discuss the innovative digital marketing campaign.

Living Large
CBS 2
Tony Sargent and Emily Beare take us on a tour of their $5.4 million exclusive, duplex penthouse at 39 Fifth Avenue.  CBS’ Emily Smith follows them throughout the home, complete with intricate finishes and features, including hand-painted wallpaper and walls.

Unique Homes
CNN
At 105 Chestnut Ridge Road, Michael Graves’ $17.5 million dollar listing is showcased in CNN Money’s “Unique Homes” feature.  A truly one-of-a-kind listing, this mansion is most noted for its grand entry and in-ground swimming pool in the home’s living room.



 

The Daily News Features 93 Worth’s Creative Marketing Campaign and Custom APP

22 March, 2013 posted by: CORE

93 Worth, CORE’s new development project in Tribeca, made today’s cover of the Daily News’ real estate section for its unique marketing campaign which includes the use of Aurasma, an augmented reality app that brings images within 93 Worth’s marketing campaign to life. Watch CORE CEO, Shaun Osher and Daily News real estate Editor, Jason Sheftell discuss this innovative marketing campaign in the video below.

CORE marked a New York City real estate first by being the first real estate group to partner with Aurasma on the marketing of a luxury new development. 93 Worth’s augmented reality campaign can be seen by downloading the free ” 93 Worth” iTunes app and will instantly allow images to come to life when your smartphone or iPad’s viewfinder is placed over any one of six trigger images that can be found throughout 93 Worth’s advertisements, brochure and other marketing materials.

You can also experience one of the videos by follow the instructions on the image advertisement below or by visiting CORE’s Twitter, @CORE_RealEstate, or Facebook tab. Read the rest of this entry »



 

Three of a Kind: Flatiron District

20 March, 2013 posted by: CORE

With today being the first day of spring, having this week’s feature of “Three of a Kind” showcasing the Flatiron District seems pretty fitting.  Home to Madison Square Park, the renowned Flatiron Building, and a host of outdoor activities and nightlife, Flatiron is one of New York City’s most attractive destinations and the perfect location for taking in the sites on a beautiful spring day.  Here’s a snapshot of three properties located in the area:

15 Union Square West, 5DE

Where: 15 Union Square West, 5DE
Asking: $9,170,000
Size: 3,100-square Feet
Listed by: Vickey Barron, Ryan Fitzpatrick, Ralph Modica

This inviting, yet modern condo, perfectly situated in Union Square West, features all of the exquisite details that make luxury living in New York City unique.  With cast-iron arched windows reminiscent of the famous Tiffany building, you’re sure to get an unparalleled view of the Flatiron District and let in this season’s gorgeous natural sunlight.

Read the rest of this entry »



 

Tony Sargent and Emily Beare on CBS’ Living Large

20 March, 2013 posted by: CORE

Last night, viewers of CBS’ evening news were invited inside Tony Sargent and Emily Beare’s exclusive duplex penthouse at the Emery Roth-designed co-op, 39 Fifth Avenue. Located in Manhattan’s Gold Coast, which is known for classic townhouses and high profile co-op buildings, this unique property features hand-painted walls made to resemble limestone, stunning wood-burning fireplaces in the living room and master bedroom, as well as hand-painted French wallpaper in the formal dining room. Watch CBS’ Living Large host, Emily Smith, tour this $5.4M masterpiece in the video below.



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