Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.
Adrian Noriega has been with CORE only two years, but has quickly become one of our top agents. He is known for his strong client referral business – time and time again, Adrian is able to forge such strong relationships that the majority of his business is from his clients telling their friends they should work with him which is a true formula for success in the real estate industry. Here are his answers to Ten questions:
1) How long have you been selling real estate?
I began my real estate career 13 years ago.
2) How did you get into the business?
I moved to NYC right out of high school to attend college at Marymount Manhattan while attempting to pursue acting. I quickly realized acting wasn’t going to work for me and I was getting a lot out of the marketing courses in my college curriculum. An acquaintance at the time, now friend and former colleague at Elliman, approached me about getting into the real estate business. Given my love for NYC, my intrigue for the real estate industry and my passion for marketing, I thought I’d give it a go. It was one of the best decisions I ever made.
3) You’ve been incredibly successful in a short time, what do you attribute your success to?
I would attribute it to two things: my knowledge of the market, and equally as important, if not more so, my ability to listen to my clients. By fully understanding my clients’ needs – what they like and don’t like – I am able to successfully deliver. It is critical that my clients are always 100% satisfied, and that is the cornerstone for how I run my business. I believe this is largely the reason why my clients remain loyal and consistently refer new business to me.
4) What was your favorite or most challenging deal?
My most challenging deal was helping my client, a Russian investor, buy an entire floor at 15 Broad Street. Interestingly, this building was especially important to her because of a dream she had before even knowing about 15 Broad. She dreamt that she bought into JP Morgan and owned the whole floor. Ironically 15 Broad was the former JP Morgan Chase building, so upon learning this, she was intent on buying in this building. There was only one floor that met all of her needs, but unfortunately one of the apartments on that floor already had a contract out. I knew how important this was to my client, so I had to strategically plan and negotiate with the developer so that she could buy the entire floor. After several meetings, I helped the developer recognize the long-term value of winning my client’s business. Consequently, she purchased the entire floor consisting of multiple units. Since then, I have successfully rented out all of these units for the past seven years, which has resulted in a very happy client and a new stream of incoming business for me, ultimately translating to new clients.
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