CORE in the News

11 February, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

OMMDream Homes
New York Post

A 6-bedroom, 6.5-bathroom combination unit at One Museum Mile was featured for its “sweeping Central Park vistas.” In addition to its breathtaking views, the full-service building offers a rooftop pool, children’s playroom, game room and several other amenities….

Dear Owner: Please Sell
The New York Times

CORE’s Jarrod Guy Randolph and Michael Rubin are interviewed on the creative tactics brokers are using to secure exclusive listings. With inventory at a new low, they discuss their strategies for “sealing the deal” with sellers.

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Photo of the Week: Art Deco Icon

08 February, 2013 posted by: CORE

Shaun 42

No matter how many times you look at them, the iconic buildings shaping the New York skyline never lose their magic. CORE’s CEO Shaun Osher, snapped this striking photo of the Chrysler Building while out in Manhattan this week. Once the world’s tallest building, this skyscraper, as seen from 42nd Street, displays the beautiful ornamentation and details of the classic Art Deco architecture.


5 Things You Didn’t See on this Week’s ‘Selling New York’

08 February, 2013 posted by: CORE

HGTV’s Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #610, which first aired on February 7, 2013. For more SNY recaps, click here.


In this week’s episode of “Selling New York,” CORE’s Tom Postilio faces losing the exclusive on an Upper West Side listing. The striking home at 55 West 95th Street has gotten plenty of foot traffic but Tom is continually facing the same concern among potential buyers- the high price tag and high monthly maintenance charges.

In order to show the seller that the price of the apartment is not matching up with comparable properties on the market, Tom brings the seller’s representative around to view similar listings. Then they all return to the CORE office to call the seller and suggest that he reduce the price and offer a buyer incentive to off-set the monthly charges. This is not an easy conversation and the pressure is on to find a buyer before two months is up.

With the adjusted price tag and the unique incentive offer, Tom was able to attract more potential buyers to the listing. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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What’s New: Chelsea Charm

06 February, 2013 posted by: CORE

159 West 24 Street PHA 01
Where: 159 West 24th Street, PHA
Size: 2-bedrooms, 2-bathrooms
Asking: $3,950,000
Listed by: Michael Graves
This sun-splashed Penthouse apartment offers a clean and modern space with three exposures featuring northern, western and eastern views. The open kitchen spills into the living room, complete with a fireplace and three skylights. The living room and master bedroom both have french door access to the massive outdoor terrace, which boasts a BBQ grill, irrigated watering system and custom lighting. With an interior/exterior built-in sound system, this perfect party pad is set in the heart of Chelsea near all the best restaurants, art galleries and parks, but just in case you need to escape the City, this apartment comes complete with an interior parking space.


Ten: Adrian Noriega on Social Media, Client Relationships and the 2013 Market

05 February, 2013 posted by: CORE

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

Adrian Noriega has been with CORE only two years, but has quickly become one of our top agents. He is known for his strong client referral business – time and time again, Adrian is able to forge such strong relationships that the majority of his business is from his clients telling their friends they should work with him which is a true formula for success in the real estate industry. Here are his answers to Ten questions:

1) How long have you been selling real estate?

I began my real estate career 13 years ago.

2) How did you get into the business?         Adrian

I moved to NYC right out of high school to attend college at Marymount Manhattan while attempting to pursue acting. I quickly realized acting wasn’t going to work for me and I was getting a lot out of the marketing courses in my college curriculum. An acquaintance at the time, now friend and former colleague at Elliman, approached me about getting into the real estate business. Given my love for NYC, my intrigue for the real estate industry and my passion for marketing, I thought I’d give it a go. It was one of the best decisions I ever made.

3) You’ve been incredibly successful in a short time, what do you attribute your success to?

I would attribute it to two things: my knowledge of the market, and equally as important, if not more so, my ability to listen to my clients. By fully understanding my clients’ needs – what they like and don’t like – I am able to successfully deliver. It is critical that my clients are always 100% satisfied, and that is the cornerstone for how I run my business. I believe this is largely the reason why my clients remain loyal and consistently refer new business to me.

4) What was your favorite or most challenging deal?

My most challenging deal was helping my client, a Russian investor, buy an entire floor at 15 Broad Street. Interestingly, this building was especially important to her because of a dream she had before even knowing about 15 Broad. She dreamt that she bought into JP Morgan and owned the whole floor. Ironically 15 Broad was the former JP Morgan Chase building, so upon learning this, she was intent on buying in this building.  There was only one floor that met all of her needs, but unfortunately one of the apartments on that floor already had a contract out. I knew how important this was to my client, so I had to strategically plan and negotiate with the developer so that she could buy the entire floor.  After several meetings, I helped the developer recognize the long-term value of winning my client’s business. Consequently, she purchased the entire floor consisting of multiple units. Since then, I have successfully rented out all of these units for the past seven years, which has resulted in a very happy client and a new stream of incoming business for me, ultimately translating to new clients.

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CORE in the News

04 February, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

49 East 21st Street 5CHouses of the Week
New York Post

Located in the Flatiron District, one of NYC’s most sought-after residential neighborhoods, this 2-bedroom, 2-bath condo with African oak floors and lighting by Jonathan Adler was recently put on the market by CORE’s Tom Postilio and Mickey Conlon. This apartment also features oversized windows, 11-foot ceilings and an open chef’s kitchen with top-of-the-line appliances.


Emily and Elizabeth Beare’s Upper East Side carriage house is the perfect property to drop the saying “if these walls could talk.” Bungalux Founder, Alex Brunkhorst, delves into the histories of this beautiful townhouse and more in this article. Read the rest of this entry »


Photo of the Week: Window Installation

01 February, 2013 posted by: CORE

241 windows

You may have noticed a construction site on Fifth Avenue, between 27th and 28th Streets – its our new development project at 241 Fifth Avenue! This is the only ground-up new construction residential project in New York City’s booming NoMad neighborhood. In our “Photo of the Week”, the construction crew is busy installing the oversized windows into the homes which will have sweeping views of Fifth Avenue, one of the most coveted addresses in the City. Sales will launch soon – stay tuned!


Throwback Thursday: Talking With Selldorf Architects-Annsbelle Selldorf

31 January, 2013 posted by: Shaun Osher

Shaun Osher 520 West 19th St

In 2008, I predicted that West Chelsea would be one of the hottest new neighborhoods in the city. With the development of The High Line and all the construction activity – this was a no brainer. I also felt that West 19th Street would eventually become one of the most architecturally significant streets in Manhattan. Lined with residential buildings by Frank Gehry, Jeanne Nouvelle, Suga Ruban and Annabelle Selldorf, this prediction has become a reality. There was very little residential housing in the area and when I first met Annabelle Selldorf, she was not well known to the public. She was introduced to me in 2006 by John Jacobson, who, with his brother Keith and the City Investment Fund, developed 520 West 19th Street. This was the first residential condo project in West Chelsea and it was a huge success. Today, Annabelle is one of the most prolific and successful architects in New York and a household name. She was my first interview, and I thought it appropriate to review her interview for #throwbackthurdsay. I hope you enjoy it the second time around.

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Jarrod Guy Randolph on What to do When an Apartment is “Right”

30 January, 2013 posted by: Jarrod Randolph

A Method to the Madness: How to make a quick and informed decision when you find the RIGHT apartment.

The New York real estate market is improving rapidly as a result of low inventory, high demand and the availability of attractive financing terms.  These factors have given steam to the market and have resulted in increasing values.Jarrod-Randolph This low inventory is creating some “madness” in the market.  Only 8,529 units were on the market as of Dec 2012, or 18.2% less than the same time last year according to Michael Vargas at Vanderbilt Appraisal asserts that is only 5 months of property supply.  These statistics are creating more and more bidding wars, a far different situation than the same market just one year ago.

As a buyer you must be prepared to move quickly. My last blog entry, “The Ultimate Checklist for Buyers,” was designed to help you decide what apartment will work best for you. Here we will discuss how to quickly and assuredly pursue the right apartment once it has been identified.

In this market sellers are in the driver’s seat. They will only deal with buyers who are well prepared and well qualified. To win the race you must make an offer quickly and in as strong a manner as possible:

-Don’t be afraid to make a same day offer.

-State that you do not wish to be in a bidding war.

-An excellent way to stand out is to offer slightly above ask if your broker can justify the offer.

-Be transparent when making the offer.

-Have your broker give your financial breakdown with the offer.

-Prepare a short bio on you and your family.

-Be clear about your timeline and all conditions.

-Offer a quick closing.

To make the process less daunting, it is helpful to keep the following three things in mind:

1) Do your research so you know the values in the area. A good buyer’s broker will help you with this.

2) Make sure your financing is in place, with mortgage pre-approval and REBNY financial firm completed. It is important to demonstrate to the seller that you are financially stable.

3) Retain an attorney with New York City residential contract experience.  A good attorney will facilitate a smooth transaction so you don’t lose out to a backup bidder.

Note: do not expect much negotiating on properties in this market. By doing your research and knowing your needs, you and your broker will be able to justify value.

Happy buying,



Three of a Kind: Master Suites Fit for a King, or Queen

29 January, 2013 posted by: CORE

In New York City real estate, a master bedroom’s size can make or break a deal. Below are three listings that embody the grandeur of a true master suite with sitting areas, walk-in closets, terraces and large, en suite bathrooms.

305 East 85th Street 4AWhere: 305 East 85th Street, 4A
Asking: $3,525,000
Size: 2,349-square feet
Listed by: Emily Beare and Elizabeth Beare

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