December 17th, 2012 posted by CORE

The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.

The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.



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December 13th, 2012 posted by CORE

HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode #609, which first aired on December 13, 2012. For more SNY recaps, click here.

Adrian SNY

In this week’s episode of “Selling New York,” CORE broker Adrian Noriega is tasked with selling a colorfully designed and meticulously clean apartment in the Flatiron District. Although the apartment is picture perfect, Adrian’s seller, Phoebe, requests that no open houses be held. Faced with the challenge of getting potential buyers in the door through different marketing strategies, Adrian is up for the task of trying to get his client’s property sold at a premium price.

After agreeing to no open houses, Adrian gets to work on showing the apartment and makes sure that all guests take off their shoes, put on surgical booties to keep the apartment looking pristine, and even takes guests’ coffee at the door to avoid any messes. Although some buyers weren’t interested in the apartment’s views or the color-saturated living room with mod furniture, others absolutely loved the design aesthetic.

Weeks later, Adrian takes a ride to Phoebe’s home in New Jersey for an update on his progress with showings and happily presents an all-cash offer for $3.1M. Phoebe is pleased about the offer; however, Adrian suggests that he can get an even higher offer if Phoebe agrees to an open house. With some hesitation, she agrees to one open house and trusts Adrian’s expertise.

The open house goes well – with booties and all – and Adrian happily presents a higher offer to Phoebe. After all is said and done, the apartment sells for $3.375M, well over its original asking of $3.295M. Keep on reading for some exclusive behind-the-scenes information on what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling! Read the rest of this entry »



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December 13th, 2012 posted by Shaun Osher

Lockhart Steele and Shaun Osher in September 2008

Lockhart Steele and Shaun Osher in September 2008

In honor of the new internet tradition (yes, an oxymoron), I thought I’d replay my interview with Lockhart Steele, creator and founder of Curbed, from more than four years ago. I interviewed Lockhart over lunch when Curbed was just in its infancy, and it was an entertaining meal, to say the least. Curbed has come a long way, now with a global reach of over 2 million global readers, (and so have we).

I hope you enjoy this the second time around.

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December 12th, 2012 posted by Shaun Osher

I have always been intrigued by the art of branding. I’ve read lots of books and blogs about branding, studied great companies and their brand identities, and have come to the conclusion that a brand is identified by the people (and their actions) who make up the company and not the advertising company who comes up with the next smart idea or ad campaign. The idea of branding to create identity is flawed. It’s the identity of the people, their integrity, their belief in the company’s business, and their actions that create the brand.  If it’s authentically embedded in the culture of the company and all the people who make up the company, then the brand is strong.

The best companies are those that don’t need to be rebranded. Coke, Nike, 3M, Virgin, and Apple all have the same brand ideology and the consistency in their message. A company, product, or building’s marketing campaign needs to be rebranded only when something is wrong.  And there seems to be a lot of this going around right now……

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December 11th, 2012 posted by CORE

This week’s question: How do you improve a space with viewless windows?

The CORE Agent verdict: When windows don’t provide views, create a visually pleasing scene inside.

Agents are often tasked with finding a beautiful apartment with views, but not every home comes with stunning vistas. A lack of views can be a major obstacle when selling an apartment but there are ways to draw the attention away from what’s missing and focus on the positives of the space.

220 East 54th Street 3-E 01

An eye-catching ceiling light elongates the space and draws attention inward.

Patrick Mills suggests “making the interior living space the center of attention.” With out natural light an apartment can feel dark and uninviting but if you can think creatively there are ways to brighten a space. Patrick stresses the importance of a cultivating a fun and welcoming atmosphere, “whether it’s using interesting lighting choices or adding candles, there are always way to make viewless properties seem brighter and more energetic.”

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December 10th, 2012 posted by CORE

A sampling of last week’s press coverage of CORE and CORE properties.

15 Central Park West“Race to the Top (Price) at a Tony Address”
The Wall Street Journal

A profile on 15 Central Park West’s continuously soaring and record-breaking resale and closing prices featured Emily Beare on the pricing of her $95M exclusive, which stretches across 6,000-square feet and offers panoramic views of Central Park and the Hudson River.

“93 Worth Launches, with Revised Price-Tags”
The Real Deal

The launch of sales at CORE’s new development 93 Worth was featured in various outlets including The Wall Street Journal, Curbed, and Tribeca Citizen. Visit 93 Worth’s website for more information on this building’s residences and amenities.

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December 7th, 2012 posted by Shaun Osher

It ain’t easy…Shaun Osher

…to find an apartment! And it ain’t going to be easier anytime soon. The November Real Time Report shows us how the is market continuing to shrink, and honestly, we have a housing shortage of luxury homes in Manhattan. With less on the market, I can only predict that prices will continue to rise at an alarming rate. The extreme upper end will continue to gain strength over the next year and we can expect that a $10 million sale will be run-of-the-mill and deals over $50 million will become less newsworthy. All further proof that New York City is the strongest residential market on the globe.

Shaun Osher is the CEO and founder of CORE.



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December 7th, 2012 posted by CORE

Maggie SNYAs an introduction to Season Six of Selling New York we’ve decided to switch up our normal epilogue and take a moment to interview SNY veteran and Season Six premiere episode star, Maggie Kent. Since Maggie has been on the show from its start, it only seemed right to have her take a moment to reflect on past and present in this quick Q&A.

1. Do you remember your first day of taping for Selling New York? What was it like?

Yes! It actually turned out to be one of my favorite episodes. It was shot in a beautiful apartment on Mulberry Street and it just felt really fun and easy.

2. Looking back on being selected for the show, did you feel any hesitations about starring in it?

At that time, there was a lot of negative reality TV programming popping up and we were taking a leap of faith that we would be represented in a way that wasn’t negative. HGTV really gave us a look and sound that only made our personal brands stronger.

3. Out of your personal roster, what is your favorite SNY episode?

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December 6th, 2012 posted by CORE

037

Last night, CORE hosted a party at the Jimmy at the James Hotel to celebrate the accomplishments of 2012 including being named “#1 Boutique Real Estate Firm in Manhattan” by The Real Deal. In addition to CORE brokers, the night was spent with developers and creative consultants. You can view highlights below and head to the CORE Facebook page to view more snapshots of the evening’s festivities. Cheers!

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December 5th, 2012 posted by CORE
The sales office at 93 Worth

The sales office at 93 Worth

After months of behind-the-scenes preparation, in a dash to the finish line, we’re excited to announce that sales have kicked off at our new downtown development project, 93 Worth. As reported in the Wall Street Journal, the market is hotter than ever in Tribeca, despite the neighborhood’s effects from Superstorm Sandy and buyers and brokers are not dissuaded.

After over a year of construction and renovations, we’re excited to share that the sixth floor model units are now ready. Buyers and brokers alike will now be able to check out the fully staged 3-bedroom, split 2-bedroom and studio model units which boast exposed steel columns, 7-foot casement windows and custom, hand-brushed patina brass fixtures throughout.

30 of the 92 units at the Tribeca development have been released and the sales office is now open. For more information, please visit www.93worth.com.



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