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Ten: Keri Chambers on the Road to Success

27 June, 2013 posted by: Shaun Osher

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

Since joining CORE, Keri Chambers has quickly become known for her attention to detail and knack for design, both of which make her asset to the world of New York City real estate. Keri acknowledges, however, that it isn’t always easy to balance all that life has thrown at her. Here are Keri’s answers to Ten questions:

1) How did you get into the business of selling real estate?              photo

I was working for a pharmaceutical company and was building and designing a few speculative homes as a hobby. I realized very quickly that I could be selling the homes myself. So, while on maternity leave, I took real estate class online. I later quit the pharmaceutical company, started a design and real estate company and sold my own homes – which transitioned into selling other builder’s homes.

2) What has changed about the industry since you first started?

For starters, I am selling apartments instead of single family homes and estates. Also, I began my real estate career when the market was at its peak. So I have experienced the highs and unfortunate lows of the market.

3) What was your most favorite or challenging deal?

My favorite deal would have to be selling my neighbor’s condo. I showed it to one client that I thought would love it and got the exact figure the sellers wanted. They were so gracious and pleased with the painless process from start to finish that they doubled my commission.

My most challenging deal was selling my own condo. Being a single mother, it made it difficult with two kids in the house. It made me appreciate my clients even more.

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Three of a Kind: Multi-Level Marvels

26 June, 2013 posted by: CORE

It’s a New Yorker’s dream: a home big enough to invite friends and family over without having to worry about overcrowding. However, often times, the only homes big enough to accommodate homeowners, their guests and their lifestyles are highly-sought after, multi-level homes. Despite the competitive and low-inventory market, we’ve compiled our three favorite multi-level homes that New York has to offer.

15_West_20th_Street_PH_05

Where: 15 West 20th Street, PH
Size: 3-bedrooms, 3.5-bathrooms
Asking: $7,995,000
Listed by: Adrian Noriega

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NYC Buying Tips From HGTV’S “Frontdoor.Com”

25 June, 2013 posted by: CORE

With a number of diverse neighborhoods, types of residences and contract variations to choose from, purchasing real estate in New York City can be both a unique and daunting process.  To better navigate the Manhattan real estate market, here are some key tips presented by our friends at HGTV’s  FrontDoor.com that buyers should know before purchasing in The Big Apple.

Level with your co-op broker about your financial situation.

In the high-priced market of New York City, co-ops are the easiest way to break into home ownership. About 80 percent of the housing stock in Manhattan is cooperatives, and each one has different financial standards. It’s important to be up front with your broker so they know what you’re qualified to buy.

If you don’t have the cash to make a 20 to 25 percent down payment, some co-ops will allow you to use gift money, while others will not.

Also, some co-ops require that you have a certain amount of cash reserves after the purchase — sometimes equal to the purchase price. Putting all your financial information on the table can help your broker find a co-op that’s perfect for you.

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CORE in the News

24 June, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.
15 Central Park West 35S Panoramic View

Unveiled: The $85 Million Apartment at 15 Central Park West
New York Magazine
Emily Beare’s listing at 15 Central Park West, complete with “views that could induce a serious case of the envies,” is featured.

New York’s Newest Neighborhood – NoMad
The Huffington Post
241 Fifth, one of CORE’s newest developments, is mentioned as one of the new luxury properties in the coveted NoMad neighborhood.

How an Architect Couple Designed Their $399K Harlem Studio
Curbed
The “impeccably decorated space” at 277 East 111th Street is highlighted in this design feature. CORE’s Parul Brahmbhatt and Winchester Brown have the Harlem listing.



 

Photo of the Week: Sunset at One Museum Mile

21 June, 2013 posted by: CORE

Photo of the Week June 20th

Today’s “Photo of the Week” features a candid shot of Maggie Kent during the filming of her upcoming agent brand reel, directed by Steven Penta. Taken by Jasmine Takanikos, CORE’s Consultant for Marketing & Branding Strategy, this photo captures a moment during Maggie’s shoot at one of CORE’s most desirable new developments, One Museum Mile. Located at 1280 Fifth Avenue, this luxurious building is best known for its spectacular Central Park exposures and its central location among the Upper West Side’s most renowned museums. Soon after surpassing 50% in building sales, One Museum Mile recently set a neighborhood record with its $3.6 million sale in April.



 

Agent Education: Steve Gallagher

20 June, 2013 posted by: CORE

1On Thursday, June 20th, CORE Madison Avenue’s third “Walking Tour” once again offered agents further insight into the Upper East Side’s real estate market. Since the opening of CORE’s Madison Avenue office in April, Director of Sales Reba Miller has been at the forefront on building CORE’s presence in the Upper East Side neighborhood; for Reba, the walking tours are an excellent way of both challenging agents to learn more about the area as well as one another.

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Ten: Elizabeth Kosich on Branding and the Future of CORE

19 June, 2013 posted by: Shaun Osher

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.

CORE has set the standard for the importance of holistic branding for New York City real estate brokerage firms. Elizabeth Kosich, CORE’s Director of Marketing and Digital Strategy, is an expert in ensuring brand alignment across all media platforms. Since joining CORE this past spring, Elizabeth has been an integral part of our success.

1) How long have you been working in the marketing industry? kosich headshot 1

I’ve been in brand marketing for nearly 20 years.

2) How did you get into the business?

In 1994, I started branding Silicon Valley start-ups and haven’t looked back since. It’s such fun work to build brands, especially the creative aspects of the process.

3) Why did you join CORE?

Besides being an exciting company, CORE is at a critical point in its brand development. CORE has achieved such a strong brand presence within a short period of time, which is truly remarkable. Moving forward, however, it’s important to anchor the brand with a strong foundation so that its identity is preserved and remains intact as the business grows. That excites me.

4) What is your greatest daily challenge?

Other than there not being enough hours in the day, maintaining a consistent brand identity is an ongoing challenge. CORE gets tremendous exposure across multiple marketing channels (print, web, press, Selling New York, etc.) so maintaining a holistic and coherent brand image requires a daily dose of discipline, focus and consistency.

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What’s New: Tribeca Tranquility

18 June, 2013 posted by: CORE

45_Walker_Street_4flr_01

Where: 45 Walker Street, 4
Size: 3-bedrooms, 4-bathrooms
Asking: $7,250,000
Listed by: Shaun Osher

This newly-listed loft is not only a treasure because of its ideal location in the heart of Tribeca, but also for its spacious and radiant interior, containing exposed columns and an abundance of oversized windows. An airy loft with an open floor plan and sky-high ceilings, this full-floor loft is a tranquil oasis that cannot be overlooked by discerning buyers. Additional features include a private, key-locked elevator, two home offices, a den, study, and chef’s kitchen. Featured in the 2007 film P.S. I Love You, this condominium is well-suited for a classic love story.



 

New York Daily News’ Jason Sheftell: Authentic

17 June, 2013 posted by: Shaun Osher

I am truly saddened and shocked to have learned of the passing of one of our industry’s greatest ambassadors today.

I knew Jason for many years and was always inspired by him.photo

From the very first interview we did together years ago when we discussed the founding of CORE, to last week over the phone – and the many hours I spent with him on different occasions – the one thing that always struck me about Jason was that real estate reporting was not a means to an end for him. This was his life, and he loved what he did.

He had a zest for learning and a yearning to discover new things and share them.

Jason and I valued the same principles of transparency, innovation, integrity, ethics, and the industry as a whole, and often spoke for hours about these things.

He was authentic.

And we will miss him.

Shaun Osher is the CEO and Founder of CORE.



 

CORE in the News

17 June, 2013 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

Saxophonist David Sanborn’s living room in his upper West Side brownstone has original coffered ceilings made of 100-year old oak. The house is on the market for $12 million.

Jazz Legend David Sanborn Puts His Upper West Side Townhouse Up for Sale for $12 Million
New York Daily News
Shaun Osher, Tom Postilio, and Mickey Conlon’s Upper West Side townhouse listing, belonging to renowned saxophonist and six-time Grammy award winner, David Sanborn, is featured.

10 Amazing Properties Under a Million
Domaine Home
93 Worth, one of CORE’s newest developments, as well as Tom Postilio and Mickey Conlon’s $750,000 listing at 204 West 78th Street are highlighted.

Burstyn Out
New York Post
Susan Rubell and Reba Miller’s listing at 515 West 23rd Street caught the eye of Tony and Oscar winner, Ellen Burstyn, who recently checked out the property.



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