Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.
CORE has set the standard for the importance of holistic branding for New York City real estate brokerage firms. Elizabeth Kosich, CORE’s Director of Marketing and Digital Strategy, is an expert in ensuring brand alignment across all media platforms. Since joining CORE this past spring, Elizabeth has been an integral part of our success.
1) How long have you been working in the marketing industry?
I’ve been in brand marketing for nearly 20 years.
2) How did you get into the business?
In 1994, I started branding Silicon Valley start-ups and haven’t looked back since. It’s such fun work to build brands, especially the creative aspects of the process.
3) Why did you join CORE?
Besides being an exciting company, CORE is at a critical point in its brand development. CORE has achieved such a strong brand presence within a short period of time, which is truly remarkable. Moving forward, however, it’s important to anchor the brand with a strong foundation so that its identity is preserved and remains intact as the business grows. That excites me.
4) What is your greatest daily challenge?
Other than there not being enough hours in the day, maintaining a consistent brand identity is an ongoing challenge. CORE gets tremendous exposure across multiple marketing channels (print, web, press, Selling New York, etc.) so maintaining a holistic and coherent brand image requires a daily dose of discipline, focus and consistency.
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