Ever wish you could test-drive an apartment before you buy it?
A new trend in real estate is encouraging potential buyers to do just that. They’re getting the opportunity to spend quality time in the home before putting a penny down. It might sound a little odd, but it can also help a buyer make a more informed decision — and possibly save them from buying the wrong house.
This morning, on ABC’s number 1 morning news show, “Good Morning America”, 5.3 million viewers tuned in to watch CORE’s Limor Nesher, Tom Postilio and Mickey Conlon discuss this controversial topic with correspondent Sara Haines as well watch a prospective buyer “test-drive” a beautiful Upper West Side townhouse at 135 West 69th Street.
True to CORE’s vision to innovate and evolve the business of real estate, these brokers think out of the box to sell the unique listing. By allowing a buyer to spend 12 hours in the property without the pressures of having a broker or homeowners there, the potential buyer is truly able to experience “living” in the home and determine whether it’s the right property for him.
This past July, Elizabeth Kosich, CORE’s Director of Marketing and Digital Strategy, was part of a panel conversation at Real Estate Connect’s bi-annual Inman Conference in San Francisco where she discussed using video to market your brand. In the video above, Elizabeth share’s some insight on CORE’s video marketing strategy and the way we are using it to promote our brand and agents.
On Sunday, May 19, 2013, CORE CEO Shaun Osher was a keynote speaker at “AREC”, a real estate conference in Australia’s Gold Coast. Created to provide the real estate industry in Australia and New Zealand with access to the very best in international and local experts in real estate. Shaun Osher joined a lineup of notable speakers scheduled for the three-day conference including the inspirational Chris Gardner of“The Pursuit of Happyness” and real estate coach, David Knox.
In his presentation, Shaun shared secrets about agent branding to over 3,000 people. Discussion topics included the traits of superstar NYC agents and how to replicate them, how to use new media to build your personal brand and personal branding and marketing promotions that work. Watch a clip of Shaun Osher’s keynote speech in the video above.
It seems appropriate that, as CORE embarks on opening our office on the Upper East Side, we debut our brand film. Our original vision for the company and brand remains the same as it was eight years ago…
Shaun Osher is the Founder and CEO of CORE
In 2009, there were more than 10,000 Manhattan apartments for sale. This year, there aren’t even half that many. On Tuesday, April 2nd, Jarrod Guy Randolph was featured on a CNN Money segment about the creative measures brokers must take in Manhattan’s current low inventory market. In the segment, “NYC Brokers Get Creative to Score Listings,” Jarrod was interviewed by CNN reporter, Zain Asher. Strategies Jarrod has employed include schmoozing with doormen who know “everything that’s going on in their building” to sending strategically targeted letters. Jarrod has been able to remain successful even in one of the worst markets. His creativity even allowed him to score a gorgeous $1.975M listing at 456 West 19th Street. Watch Jarrod’s interview on CNN Money below.
Last night, viewers of CBS’ evening news were invited inside Tony Sargent and Emily Beare’s exclusive duplex penthouse at the Emery Roth-designed co-op, 39 Fifth Avenue. Located in Manhattan’s Gold Coast, which is known for classic townhouses and high profile co-op buildings, this unique property features hand-painted walls made to resemble limestone, stunning wood-burning fireplaces in the living room and master bedroom, as well as hand-painted French wallpaper in the formal dining room. Watch CBS’ Living Large host, Emily Smith, tour this $5.4M masterpiece in the video below.
If you’ve been near Madison Square Park lately, you’ve probably noticed a building rising on Fifth Avenue between 27th and 28th Streets. Over the course of this past year, every time we pass by the site, we’re wowed by the building’s progress. Since no one ever stays put in NYC to watch a construction site in evolution, we’re excited to share this construction time lapse video of our new development project at 241 Fifth
One of our favorite endorsements from a celebrity client was, “I really don’t know how they do what they do, but they’re just so damn good at it. They’re perfectly cast. Just hire them and you’ll know what I’m talking about.” We’re happy to say we got the job, and though we’d like everyone to take her word for it, we know some might need a bit more convincing. This brief video isn’t as much a testimonial as it is a glimpse into the machinery that makes us tick. Lights, Camera, Action!
The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.
The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.