It seems appropriate that, as CORE embarks on opening our office on the Upper East Side, we debut our brand film. Our original vision for the company and brand remains the same as it was eight years ago…

Shaun Osher is the Founder and CEO of CORE

In 2009, there were more than 10,000 Manhattan apartments for sale. This year, there aren’t even half that many. On Tuesday, April 2nd, Jarrod Guy Randolph was featured on a CNN Money segment about the creative measures brokers must take in Manhattan’s current low inventory market. In the segment, “NYC Brokers Get Creative to Score Listings,” Jarrod was interviewed by CNN reporter, Zain Asher. Strategies Jarrod has employed include schmoozing with doormen who know “everything that’s going on in their building” to sending strategically targeted letters. Jarrod has been able to remain successful even in one of the worst markets. His creativity even allowed him to score a gorgeous $1.975M listing at 456 West 19th Street. Watch Jarrod’s interview on CNN Money below.

Last night, viewers of CBS’ evening news were invited inside Tony Sargent and Emily Beare’s exclusive duplex penthouse at the Emery Roth-designed co-op, 39 Fifth Avenue. Located in Manhattan’s Gold Coast, which is known for classic townhouses and high profile co-op buildings, this unique property features hand-painted walls made to resemble limestone, stunning wood-burning fireplaces in the living room and master bedroom, as well as hand-painted French wallpaper in the formal dining room. Watch CBS’ Living Large host, Emily Smith, tour this $5.4M masterpiece in the video below.

If you’ve been near Madison Square Park lately, you’ve probably noticed a building rising on Fifth Avenue between 27th and 28th Streets. Over the course of this past year, every time we pass by the site, we’re wowed by the building’s progress. Since no one ever stays put in NYC to watch a construction site in evolution, we’re excited to share this construction time lapse video of our new development project at 241 Fifth

One of our favorite endorsements from a celebrity client was, “I really don’t know how they do what they do, but they’re just so damn good at it. They’re perfectly cast. Just hire them and you’ll know what I’m talking about.” We’re happy to say we got the job, and though we’d like everyone to take her word for it, we know some might need a bit more convincing. This brief video isn’t as much a testimonial as it is a glimpse into the machinery that makes us tick. Lights, Camera, Action!

The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.

The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.

In New York City real estate, penthouses are typically prize-worthy, and the duplex penthouse at 211 East 51st Street is no exception to the rule. Listed by Tom Postilio and Mickey Conlon for $5.6M, Mickey recently gave LXTV’s Open House a tour of this property which features double-height ceilings, walls of windows and terraces on both floors. Watch the video above for an insider’s look at this spectacular penthouse.

Already our pick for one of the best penthouses on the market, the full-floor spread at the Upper East Side’s luxurious new Isis condominium at 303 East 77th Street is now officially “Living Large.” Penthouse A, with 4 bedrooms, 3.5 bathrooms, four private terraces and dramatic floor-to-ceiling windows, is listed with CORE’s Jarrod Guy Randolph for $4.995 million, and Jarrod recently toured CBS New York’s Emily Smith through the spacious penthouse for a special Living Large segment. Watch Jarrod and Emily take in the 360-degree open views and modern-meets-traditional design in the video below:

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The strength of CORE has always been its agents, who routinely go above and beyond their job descriptions, and who continue to revolutionize the way real estate is marketed, bought and sold in New York City. A shining example of these characteristics is Vickey Barron, who joined CORE as Managing Director and has been a consistent top-performing broker during her 12+ years in the business. Find out what makes Vickey so different in the short film above–from her deeply personal philosophies on the business of real estate to her sharp eye for design and people-first principles. (You might also catch a few glimpses of some of Vickey’s current top properties.) For more on Vickey, check out her profile page, as well as CORE CEO Shaun Osher’s interview with her last year.