93 Worth, CORE’s new development project in Tribeca, made today’s cover of the Daily News’ real estate section for its unique marketing campaign which includes the use of Aurasma, an augmented reality app that brings images within 93 Worth’s marketing campaign to life. Watch CORE CEO, Shaun Osher and Daily News real estate Editor, Jason Sheftell discuss this innovative marketing campaign in the video below.

CORE marked a New York City real estate first by being the first real estate group to partner with Aurasma on the marketing of a luxury new development. 93 Worth’s augmented reality campaign can be seen by downloading the free ” 93 Worth” iTunes app and will instantly allow images to come to life when your smartphone or iPad’s viewfinder is placed over any one of six trigger images that can be found throughout 93 Worth’s advertisements, brochure and other marketing materials.

You can also experience one of the videos by follow the instructions on the image advertisement below or by visiting CORE’s Twitter, @CORE_RealEstate, or Facebook tab. (more…)

If you’ve been near Madison Square Park lately, you’ve probably noticed a building rising on Fifth Avenue between 27th and 28th Streets. Over the course of this past year, every time we pass by the site, we’re wowed by the building’s progress. Since no one ever stays put in NYC to watch a construction site in evolution, we’re excited to share this construction time lapse video of our new development project at 241 Fifth

You may have noticed a construction site on Fifth Avenue, between 27th and 28th Streets – its our new development project at 241 Fifth Avenue! This is the only ground-up new construction residential project in New York City’s booming NoMad neighborhood. In our “Photo of the Week”, the construction crew is busy installing the oversized windows into the homes which will have sweeping views of Fifth Avenue, one of the most coveted addresses in the City. Sales will launch soon – stay tuned!

To achieve a successful purchase, as a buyer you must first have a base knowledge of the marketplace. From there, you should find a broker to help you navigate and negotiate that successful purchase. Your broker should be able to garner information, disseminate data and provide an informed platform for you to make a decision.

However, though it is extremely important to work with a strong buyer’s broker you must also be aware of the right questions to ask to determine if a property is right for you. Questions can range from how the apartment lays out to the economics of the building- all of which should be on your “checklist” of items needed for a successful purchase.

Take a look at the standard questions and items you as a buyer should know in order to determine that the “right” property is truly the “RIGHT” property for you:

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The tributes keep pouring in for Ralph Walker, the late trailblazing architect who is back in the news thanks to Walker Tower, the 50-unit luxury condominium developed by JDS Development Group and Property Markets Group. Walker Tower is being fashioned from one of Walker’s signature pre-war Art Deco skyscrapers in Chelsea, built at 212 West 18th Street in the late 1920s. Already the subject of an architectural exhibition held at Walker Tower last spring and a career-spanning biography published in September by Rizzoli, Ralph Walker is now receiving the documentary treatment. The short film above provides a great summary of Walker’s greatest works and his impact on the New York skyline, while also providing a guided glimpse inside Walker Tower.

The film is a great companion to last week’s Wall Street Journal feature story by Josh Barbanel, headlined “In Manhattan, Downtown Looks Up,” in which Walker Tower is held up as a shining example of what wealthy buyers are looking for in today’s real estate market: Spacious and meticulously finished Manhattan homes that blend traditional Uptown sensibility with a trendy Downtown location. Ralph Walker’s pioneering Art Deco style is an important part of that appeal.

A sampling of last week’s press coverage of CORE and CORE properties.

“Read the Book, Buy the Condo” & “More Small Dogs and Big Homes Prices”
The New York Times

One Museum Mile is featured for hosting a book launch as a way of promoting its new-to-market properties. The building is also noted in an article on the transformation of Upper Manhattan.

“It’s Officially Penthouse Time at Chelsea’s Walker Tower”
Curbed

After being introduced by The New York Times for having asking prices up to $10,000 per foot, three of Walker Tower’s penthouses came on the market last week. This news also landed one of the penthouses in The Real Deal’s “priciest units to hit the market” spot as well as a pick up by Zimbio.

“In San Francisco, Life without “Starchitects”
The New York Times

Walker Tower, whose namesake Ralph Walker, was a somewhat forgotten “starchitect,” is featured in a piece on the lack of statement architecture in San Francisco and its surrounding areas.

The New York Post recently included 93 Worth Street on the cover of its fall new development preview, and since the project’s announcement, 93 Worth has been getting ready for its close up.

What’s the latest on this building’s transformation?

Today, Curbed featured 93 Worth’s new window installation – a wraparound wallpaper that highlights some of the building’s unique features such as a vaulted lobby, common rooftop with a bar and BBQ station, children’s playroom and a dog washing station. Set in the middle of this wallpaper are various snapshots of features and fixtures within 93 Worth’s residences.

As the sun went down over Central Park last night, the music was just getting turned up atop 1280 Fifth Avenue, where the Harlem Blues & Jazz Band was playing for guests on the rooftop terrace of One Museum Mile. The event was a kick-off celebration for the fall sales season at the luxury condominium building, which is now 40% sold and in-contract. We’ll have more details on the event and the latest news on the building next week, but for now we wanted to give you a glimpse of this legendary band of musicians, which first formed in 1973. And for those curious about One Museum Mile, there’s an open house this weekend from 12-3pm on Saturday, and 1:30-4:30pm on Sunday.

With all the buzz about CORE’s 93 Worth Street project in TriBeCa, we thought it was the perfect time to provide a closer look at what this historic former garment factory will look like once construction is complete. Designed by ODA, the newly reconfigured luxury condominium building will offer 92 units — studios to four-bedrooms — in one of Manhattan’s most in-demand downtown neighborhoods.

In a nod to the old and the new, 93 Worth Street, which dates back to 1924, will sport a very modern penthouse addition on top. The existing facade below will be cleaned and restored, and new picture windows are being installed. For an update on how the building looks now (and a peek at those new windows), check out the photo CORE CEO Shaun Oster posted on Facebook earlier this month. For more information on the building, keep your eye on 93worth.com.

Flip open the New York Post today and you’ll see CORE’s upcoming 93 Worth Street project on the cover of the Home section. The TriBeCa luxury condominium building, a conversion of a garment factory and office building built in 1924, was announced last October, and now there are finally specifics to share. Here’s what the Post has to say (you can find the story online here):

Built in 1924, 93 Worth St. began as a garment factory. For the past 50 years, it has served as an office building. And now it has met its destiny — the same destiny as so many buildings in this city — as a luxury condominium. The 13-story TriBeCa building will offer 92 units, studios to four-bedrooms, priced from $1,250 to $2,000 a square foot. Amenities will include a 24-hour doorman, fitness center, playroom, lounge and 3,845-square-foot roof deck. On the ground floor will be 10,000 square feet of commercial space. Sales will start this fall.

The 93 Worth website recently launched with a sign-up form for more information. Head over there and sign up to be among the first to get details of the building’s sales launch.