17 September, 2014 posted by: CORE
Now one of Tribeca’s most coveted new development properties, 93 Worth’s unique pedigree as a former textile factory has maintained its presence throughout the building’s thorough design. Boasting high ceilings, exposed beams and rustic finishes, the video above takes viewers on an inside look at how 93 Worth has evolved into a modern fixture in Downtown Manhattan’s residential landscape. “When the building was built, I believe it just came together beautifully,” says Eldad Blaustein, CEO of IGI-USA, the developer behind the project.
With two penthouses on the market, units PH2 and PH3 are two of the best condo’s in the building offering expansive views of downtown.
09 September, 2014 posted by: CORE
Marking the official launch of CORE’s latest new development 42 Crosby, The New York Times covered a classic illustration of New York City’s robust luxury residential market. Situated on the corner of Broome and Crosby Streets, the 10-unit Soho building was profiled after unveiling plans to provide private parking to residents for $1 million per space. With space at a premium in NYC, parking is the number one most requested amenity in residential development. “We’re looking at setting the benchmark,” said Shaun Osher. “In real estate, location defines value and parking is no exception to that rule.”
08 September, 2014 posted by: CORE
CORE’s latest new development project at 15 Renwick continues to generate attention, following the launch of it’s marketing campaign this summer. Last week, Curbed showcased the latest renderings of the 31-unit, Soho building, displaying artistic renderings of the lobby and a living room setup. The images released so far illustrate the proposed interior of several units, accented by aristocratic-era characters staged throughout. Developed by IGI-USA, CEO Eldad Blaustein notes that the unique characters and aesthetic of the photos are meant to appeal to “people who are creative, different.”
01 September, 2014 posted by: CORE
Last week, downtown’s increasingly popular Hudson Square was covered by the New York Post in this neighborhood trend piece. Documenting the latest in the area’s growing real estate market, the article provided readers with insight on the neighborhood’s transformation into a coveted Manhattan destination for both tourists and residents alike. CORE’s latest new development project 15 Renwick was profiled, which recently unveiled it’s unique marketing campaign. When asked about the appeal of this 31-unit condominium, Shaun Osher says “The product is different fundamentally than anything on the market right now.”
28 August, 2014 posted by: CORE
As one of Downtown Manhattan’s preeminent new development properties, 93 Worth has continued to maintain its position as one of the most coveted luxury buildings in the city. This week, the Tribeca condominium made headlines after it was named 2014’s best-selling building in New York City, according to Curbed NY. With data pulled by Property Shark, 93 Worth sold more units so far this year than any other development in Manhattan. With a median price of $1,578,288, 73 units have been sold to date since sales launched in 2012.
This news comes on the heels of 93 Worth setting the stage for the Fall 2014 issue of DuJour Magazine. With actress Katie Holmes gracing the cover, the featured fashion editorial piece was shot inside of 93 Worth’s Penthouse 3. With its classically appointed yet modern aesthetic, Katie was photographed inside of the penthouse, with a stunning downtown skyline serving as the backdrop. Check out this season’s cover and more photos taken during the shoot after the jump. Read the rest of this entry »
18 August, 2014 posted by: CORE
Last week, the Commercial Observer profiled one of Gramercy’s latest new development sites, 327 East 22nd Street. Slated to house a 10-unit condominium, Suzuki Capital recently purchased the building for $11.5 million, with plans to rebuild the existing space now that permits have been filed. With CORE’s Tom Postilio, Mickey Conlon and Natalie Rakowski set to head the sales efforts for the project, 327 East 22nd Street was once home to the neighborhood’s 21st Precinct police station.
01 August, 2014 posted by: CORE
This week, new development project 15 Renwick was recognized by Luxury Daily for its unique marketing approach. Breaking away from the traditional real estate campaign formula, the creative for this development evokes the 1700s when architect James Renwick lived in Hudson Square with his family.
Photographer Henry Leutyler brought the campaign to life with photos that created a perfect mix between old aristocracy and contemporary. The characters of 15 Renwick can be seen in our Chelsea sales office, on the construction side, and in print and digital ads kicking off this fall in a range of top lifestyle and design publications.
Shaun Osher talks about what makes this development different, and how that plays into the branding for this project. 15 Renwick will have 31 units, ranging from townhomes, penthouses, and 2-3 bedrooms.
24 July, 2014 posted by: CORE
CORE is excited to announce the sales campaign of Soho’s latest new development project 15 Renwick. Developed by IGI-USA with ODA Architecture as the leading design team, sales are slated to launch this September. Covered by the New York Observer, news of the project broke yesterday, with Eldad Blaustein of IGI-USA providing insight on the building’s creation. “In the original plans, it was a glass building, a curtain wall from bottom to top, and we changed the façade, added more industrial elements, consistent with the cast iron architecture of the neighborhood,” he said. “It has a more industrial finish and the apartments will all have exposed columns.”
Aside from its sleek design, the project has also garnered attention for its unique marketing approach, notably four different “characters” situated in the renderings. The imagery integrates the historical, Victorian era of the Renwick legacy with the creative persona of today’s Hudson Square resident. The provocative images include a shirtless boxer sporting contemporary tattoos, complemented by an aristocratic-styled woman with modern-day nail-art.
16 June, 2014 posted by: CORE
Last week, One Museum Mile was featured in The Wall Street Journal, and CORE broker Tom Postilio talks about one couple’s purchase in the building. Chronicling their move from London to New York City in 2012, the piece documents the evolution along this stretch of upper Fifth Avenue. The Robert A.M. Stern designed building offers several sought-after amenities including a dining/conference room, a living room, teen hangout, fitness room and children’s play area. According to the couple, after initially struggling to navigate the tough Manhattan market, their home “…feels like an oasis in the city.” As one of the first new developments of its kind in the area, One Museum Mile’s world-class address, sweeping views and design have made it a distinct presence along Central Park.
12 June, 2014 posted by: Shaun Osher
As the demand for new condos grows, and the inventory shrinks, a number of new buildings that were initially conceived of as rentals are now becoming condos for sale. One such building is 325 Lexington Avenue in Murray Hill. A tall glass building, originally designed and finished as a rental, almost ready for occupancy, will be coming to market soon.
I see this trend continuing as long as the for sale market continues to show strength.