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Luxury Daily: CORE Adds Some Flavor to Real Estate Marketing

01 August, 2014 posted by: CORE

15Renwick_Bathroom-07.21.2014

This week, new development project 15 Renwick was recognized by Luxury Daily for its unique marketing approach. Breaking away from the traditional real estate campaign formula, the creative for this development evokes the 1700s when architect James Renwick lived in Hudson Square with his family.

Photographer Henry Leutyler brought the campaign to life with photos that created a perfect mix between old aristocracy and contemporary. The characters of 15 Renwick can be seen in our Chelsea sales office, on the construction side, and in print and digital ads kicking off this fall in a range of top lifestyle and design publications.

Shaun Osher talks about what makes this development different, and how that plays into the branding for this project. 15 Renwick will have 31 units, ranging from townhomes, penthouses, and 2-3 bedrooms.



 

New York Observer: 15 Renwick Street Plans September Sales Launch

24 July, 2014 posted by: CORE

15renwick-penthousecube_bookfinal

CORE is excited to announce the sales campaign of Soho’s latest new development project 15 Renwick. Developed by IGI-USA with ODA Architecture as the leading design team, sales are slated to launch this September. Covered by the New York Observer, news of the project broke yesterday, with Eldad Blaustein of IGI-USA providing insight on the building’s creation. “In the original plans, it was a glass building, a curtain wall from bottom to top, and we changed the façade, added more industrial elements, consistent with the cast iron architecture of the neighborhood,” he said. “It has a more industrial finish and the apartments will all have exposed columns.”

Aside from its sleek design, the project has also garnered attention for its unique marketing approach, notably four different “characters” situated in the renderings. The imagery integrates the historical, Victorian era of the Renwick legacy with the creative persona of today’s Hudson Square resident. The provocative images include a shirtless boxer sporting contemporary tattoos, complemented by an aristocratic-styled woman with modern-day nail-art.



 

Wall Street Journal: A (Museum) Mile in Their Shoes

16 June, 2014 posted by: CORE

1280FifthAve-11A-ROOFVIEW1-edit

Last week, One Museum Mile was featured in The Wall Street Journal, and CORE broker Tom Postilio talks about one couple’s purchase in the building. Chronicling their move from London to New York City in 2012, the piece documents the evolution along this stretch of upper Fifth Avenue.  The Robert A.M. Stern designed building offers several sought-after amenities including a dining/conference room, a living room, teen hangout, fitness room and children’s play area. According to the couple, after initially struggling to navigate the tough Manhattan market, their home “…feels like an oasis in the city.” As one of the first new developments of its kind in the area, One Museum Mile’s world-class address, sweeping views and design have made it a distinct presence along Central Park.



 

Development News: There’s a New Trend in Town

12 June, 2014 posted by: Shaun Osher

New Trend In Town

As the demand for new condos grows, and the inventory shrinks, a number of new buildings that were initially conceived of as rentals are now becoming condos for sale. One such building is 325 Lexington Avenue in Murray Hill. A tall glass building, originally designed and finished as a rental, almost ready for occupancy, will be coming to market soon.

I see this trend continuing as long as the for sale market continues to show strength.



 

Celebrating a CORE Milestone

22 May, 2014 posted by: CORE

OMM Recap

On Monday night, Brickman and CORE hosted an intimate event for colleagues and friends at Minton’s jazz club in Harlem to celebrate the latest milestone at One Museum Mile. Earlier this month, the Upper Carnegie Hill new development property announced that 100% of units were closed or in contract, with CORE managing the sales and marketing efforts for the building. “We are very pleased with the success of One Museum Mile,” says Tom Postilio, Director of Sales for the building. “This neighborhood is not emerging – it is blossoming. And, buyers have recognized the building’s overall value and exceptional quality of the amenities, design and finishes, as well as its prestigious Fifth Avenue location with sweeping Central Park vistas.” Today’s photo captures a moment during the night’s festivities, which offered lively conversation, delicious food and live jazz.

Pictured (from left to right): Doug Barnes, Parul Brahmbhatt, Tom Postilio, Natalie Rakowski, Aaron Lazovik, Laurie Messman, John Harrison, Kathy Corton and Richard Pandiscio.



 

CORE in the News

12 May, 2014 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties

Event Florals

Previewing the Penthouses of Tribeca’s ODA-Designed 93 Worth
Curbed
Following the 93 Worth Penthouse Launch, this recap highlights some of the moments captured from last week’s event, hosted by CORE, ODA Architecture and IGI-USA.

Victor Homes’ NoMad Condo Building Sells Out
The Real Deal
CORE’s NoMad new development project 241 Fifth made headlines last week after the building reached 100% of its units closed and in contract, with Doron Zwickel leading as Director of Sales.

Grammar Rules in Real Estate
The Wall Street Journal
Mickey Conlon discusses the impact of well-written listing copy on residential deals. “You can get a sense of what the transaction will be like based on the listing description,” says Mickey. “If it’s exceptionally sloppy, then it’s a warning sign of a potentially sloppy transaction.”



 

CORE in the News

05 May, 2014 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties

nev_dev_5-5-2014

One Museum Mile, 241 Fifth Ave. Sell Out; Metrocard Panel
Curbed
CORE’s two prominent new development projects, 241 Fifth and One Museum Mile, were both featured, following the sellout of both buildings.

House of the Day: Family History in Murray Hill
The Wall Street Journal
Patrick Lilly’s Murray Hill townhouse listing, located at 135 East 38th Street, was featured as one of last week’s “House of the Day” properties.

10 Multi-Million Dollar Properties to Wow You
Leverage Global Partners
Jarrod Guy Randolph’s $25 million Trump Tower listing was featured in this luxury properties round up.



 

CORE in the News

28 April, 2014 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

23_Downing_Street_02

Restored Greenwich Village Townhouse Sells for $8.1 Million
Curbed
Emily and David Beare’s Greenwich Village townhouse listing at 23 Downing Street recently closed for $8.1 million.

Why Realtors Are Therapists Too
The New York Observer
Tom Postilio and Mickey Conlon provide insight on the impact emotions play among buyers and sellers when dealing with real estate. “Feelings can get in the way for buyers and even cloud their decisions,” says Mickey. “As a realtor, you sometimes need to be the therapist or sounding board for what is happening elsewhere in a client’s life.”

Suzuki to Turn Old 21st Precinct Station House Into Condos
Commercial Observer
Tom Postilio, Mickey Conlon and Natalie Rakowski’s latest Gramercy Park project is featured in this residential development spotlight. Once a police station, the property is located at 327 East 22nd Street.



 

CORE in the News

17 February, 2014 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

845_UNP_32A_01

Fancy Face-Lift
The New York Times
Jarrod Guy Randolph’s latest listing at 845 United Nations Plaza is featured in this “Exclusive” piece. After a three-year long renovation, unit 32A is now on the market for $25 million.

First Resale in Walker Tower Flipped for Near $3 Million Profit
The New York Times
Reba Miller is mentioned in this exclusive article, as the listing agent of Walker Tower’s first resale deal.

Brooklyn Bridge Park Designed to Draw Locals and Visitors to a Grand View
The Epoch Times
Doug Bowen is featured in this Brooklyn trend piece, discussing the allure of Brooklyn Bridge Park. According to Doug, “It’s become a world-class attraction.”



 

CORE in the News

13 January, 2014 posted by: CORE

A sampling of last week’s press coverage of CORE and CORE properties.

93Worth-VIEW

A Scarcity of One-Bedrooms
The New York Times
93 Worth and 241 Fifth are featured in this trend piece, with expert insight provided by Doron Zwickel on the prevalence of one-bedroom units in New York City’s latest new development projects. “I believe that most of the product in the works is still geared toward the high end and the mega-rich,” Doron said. “I think it would be wise to create more variety.”

CORE Duo Singing Their Way to Success
Real Estate Weekly
Tom Postilio and Mickey Conlon are featured in this profile piece, documenting how the duo stays true to their Broadway roots within real estate.

Have You Heard: CORE Agent Featured on “Selling New York”
Real Estate Weekly
Lisa Graham is mentioned in this television recap piece, following her appearance on the Season 8 episode of “Selling New York.” For more on that episode, take a look at last week’s SNY epilogue here.



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