New York City views don’t come more postcard-ready than Central Park, and few buildings can claim a better vantage point than the classic Essex House located smack dab at the center of Central Park South. Flanked by the architectural diversity of Central Park West and the stateliness of Fifth Avenue with the park in between, this is a Big Apple view that few can call their own. And there’s service to match, with residents enjoying the full services of the five-star Jumeirah Essex House hotel. It’s a package that’s tough to top, but care to see what other vistas made our cut?
Over the years CORE has established itself as the market leader in new development sales, and that shows no signs of slowing as the New York City real estate world heads into what promises to be an exciting 2012. This month has already seen continued strong sales at 305W16 and the dramatic unveiling of Walker Tower, and now CORE is thrilled to announce that it will handle all sales and marketing efforts at the Robert A.M. Stern-designed 1280 Fifth Avenue effective immediately. The Real Deal just broke the news that the 116-unit Central Park condominium tower, developed by Brickman, has been taken over by CORE, and Tom Postilio, Natalie Rakowski and Parul Brahmbhatt — under the direction of CORE CEO Shaun Osher — will be steering the sales effort.
A brand new “modern traditionalist” collection of residences sitting atop the future Museum for African Art, the 21-story 1280 Fifth Avenue completes Fifth Avenue’s famed Museum Mile, serving as the northern border of a stretch that includes cultural landmarks like the Metropolitan Museum of Art and the Guggenheim Museum. Add those artistic surroundings to timeless architecture and staggering Central Park views that only a Fifth Avenue address can provide, and it’s no secret why 1280 Fifth Avenue will be a desired place to call home. “We’re incredibly excited to lead this development,” said Shaun Osher. “1280 Fifth Avenue offers unparalleled architecture, layout and design – set in one of the most beautiful neighborhoods in New York City.”
The building has studios, one-, two- and three-bedroom homes as well as penthouses ranging up to 2,118 square feet, and the units are ready for occupancy. Amenities include a rooftop swimming pool, children’s play room, residents’ lounge, catering kitchen and private dining room, and prices range from $595,000 to approximately $3.25 million. For more on the building, click here.
What’s New is a weekly look at one of CORE’s most striking new listings.
Look beyond the Don Drapers and luxury boutiques lining Madison Avenue and you’ll find that the venerable boulevard also has some fantastic places to call home, especially just south of the hustle and bustle of Midtown. At the full-service, white-glove Morgan Court, this massive sky-high duplex offers the rare ability to customize your dream layout in an established condominium with the assistance of the building’s sponsor. Three bedrooms? Five bedrooms? Up to four additional oversized windows to add to the already incredible 360-degree views? It’s all possible, and more. If a little flexibility goes a long way, then this apartment has to be a shoo-in for gymnastics gold at the 2012 London games. What won’t change: The unit’s private elevator entrance and beautiful balcony, a glimpse of which is seen below.
It might be too chilly to gather with family and friends out on the 7,000 square feet of outdoor space that comes with this triplex penthouse, but no need to worry: 6,000 square feet of indoor space should do the trick. The spacious and sleek kitchen in this Chelsea masterpiece has ample counter space for cooking one of the longest kitchen islands around, so there’s plenty of room for side dishes. And when everyone needs to take a nap after the feast, 5 bedrooms should cover it. That’s not all though, we’ve got two more Turkey Day treats!
A few factors drive price: consumer confidence, supply, demand.
According to a Bloomberg News article this week, there’s a lack of inventory of luxury housing, and prices are robust. Well, no kidding! This was predicted by yours truly (OK, and a few others) a few years ago when the development world took a dive in the wake of the credit crunch and no one was building anything new. Most of the “luxury” inventory consists of only a few types of product, and ironically, there is very little of it in Manhattan – one of the most expensive cities on the globe. If you own one of these — new development, prime location large homes on Central Park, Park and Fifth Avenues, penthouses, townhouses, and large downtown lofts — then you have a trophy.
Owners of these types of properties are generally financially sound enough to only sell when they want to. They can weather a bad market and sell when the market is more favorable. Developers who time this market right have a huge advantage to sit on their inventory, and wait for their number. And wait, they have.
If you’re lucky enough to be able to afford a trophy you should buy it because it wasn’t too long ago that talk of $2,000 per square foot on 57th Street was the stuff of a fiction novel. Now a developer is claiming $10,000 per foot for a building with a view.
To be continued…
Shaun Osher is the founder and CEO of CORE.
Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE figures. Read on to find out how this week’s subject deals with being on the hot seat.
Reba Miller has been in the business for almost 30 years! Even after selling over a billion dollars worth of real estate, she has an impeccable reputation and a zest for the business. She recently caused a stir by joining our team in a senior leadership role, and I’m looking forward to working with her to help build our company, our culture, and our brand.
1) What is one the one thing about you that you think defines who you are?
I am very driven.
2) You’ve been in the brokerage business for almost 30 years. What has been your biggest surprise?
How much I still love each day as if it’s my first!
3) You recently joined CORE as our Senior Managing Director of Sales. Why move now?
I felt the business was changing and I bee-lined for the coolest and most reputable company to align myself with. I figured the owner’s name spelled the same way as my son Shaun was a great sign.
4) What was the toughest negotiation of your career?
Selling myself to the developers of 22 West 66th Street when they bought the building from the Resolution Trust Corp. They did not speak a word of English, so every bit of the exclusive from beginning to end was translated into Italian.
What’s New is a weekly look at one of CORE’s most striking new listings.
It’s one of the most important and often-overlooked aspects when searching for an apartment: the floor plan. This two-bedroom unit at 201 East 62nd Street wowed us with its generous layout, incorporating an entrance gallery and separate dining room–two things that newer buildings often leave out altogether. The apartment is also situated on one of the nicest blocks on the Upper East Side, in a building that’s “a full service co-op with a 24-hour concierge, manned elevators, private storage and a garage.” But let’s not get distracted. Here’s that extra-special floor plan, one unlike most other two-bedroom homes.
“Meet Walker Tower, the Newest Pre-war Building in Town”
New York Observer (11/14)
CORE’s newest development is Walker Tower, and news of the building was broken on the CORE Blog. The Observer followed that up with a look at the Chelsea building’s pre-war credentials. The weekly writes, “So if you’re looking for a new pad and want the pre-war facade without the pre-war maintenance fees, this might be a good place to start.” At right is an undated archival photo of Walker Tower.
“Chelsea’s Sleeping Giant Remade as Luxury Condos With 14-Foot Ceilings”
Curbed also jumped on the Walker Tower news early, cementing the building’s status as a spring blockbuster-to-be. Here’s a taste: “One of the more remarkable features is its lofty ceiling heights—since each floor is nearly 15′ tall, the whole building looms over its neighbors, affording gobsmacking panoramic views to the south, west and north.”
“$849,000 for an 1830s 1BR With a Very Cozy Footprint”
For its “Six Digit Club” feature, highlighting the best listings priced under $1 million, Curbed took a look at Ivana Tagliamonte’s co-op listing at 47-49 King Street, which is a landmarked 1830s Federal-style brick rowhouse. Wrote Curbed, “OMG, cute.” We concur.
It’s that time of year again, and what better way to see the changing trees than from high up above. Here’s a shot from 220 Riverside Boulevard #40-B overlooking the winding Riverside Park all the way up to the George Washington Bridge and beyond. Park, water and skyline in the same view? No wonder the Upper West Side has such dedicated fans.
HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 406, which first aired on November 17, 2011. For more SNY epilogues, click here.
In “Center Stage,” CORE’s Tom Postilio proves that multitasking is a must when putting a $13.65 million property on the market. After being brought on to consult on the design and layout of a fully renovated Chelsea townhouse at 233 West 20th Street, CORE CEO Shaun Osher introduces Tom as the go-to broker who will stage all 7,000 square feet of the property and host a unique open house to launch the listing. As construction in the townhouse is still underway, Tom brings in his close friend and expert interior designer, Laurie Messman, to walk through the property before staging it to a tee. Just days after consulting with Laurie, and thinking that time is on his side, Tom learns that the developer wants to throw a grand party before the upcoming holiday weekend, only days away. Facing serious time constraints, Tom reaches out to a wide variety of contacts to pull off an event that includes food and drinks, live music, a gallery installation and even an on-site graffiti artist designing an amazing mural.
Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!