HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 403, which first aired on October 27, 2011. For more SNY epilogues, click here.

CORE_sny_vickeybarronIn “Trophy Properties” one of New York City’s premier agents, Vickey Barron, made her “Selling New York” debut, showcasing her exquisite $14M West Village townhouse listing at 38 Bethune Street. Known for her creativity and unorthodox marketing strategies, Vickey exhibited an ability to execute an incredibly inventive plan that left a lasting impression on buyers, sellers and viewers alike. 

Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

1) DIY decorating is not as easy as it looks on TV. While staging an apartment is commonplace amongst brokers, Vickey refused to simply place a coffee table, a few paintings and some candles strategically throughout the apartment. Instead, Vickey opted to fully decorate the entire townhouse—on her own dollar! She drove to her favorite furniture store, ABC Carpet & Home, and purchased everything from area rugs to couches. She then hired a private moving company to deliver everything to 38 Bethune, where she stayed up until 4 AM placing furniture and hanging artwork from her own personal collection. Luckily everything fit perfectly into 38 Bethune because her purchases were all final sale.

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 402, which first aired on October 20, 2011. For more SNY epilogues, click here.

coretalks_sny_noriegaIn “The Right Moves,” CORE agent and “SNY” newcomer Adrian Noriega assists a buyer–who is not only a returning client, but also a friend–in finding the perfect apartment. Sound like a sticky situation? Well, disappointed after losing what he thought was his dream home, Adrian’s client, Doug, pressures Adrian even harder to deliver the goods that made him a returning client in the first place. Throughout this hunt, not only is an apartment on the line, but so is a long-lasting business relationship—and perhaps a friendship—as well.

Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

1) Friends are forever—as long as you find them their dream home. Adrian has worked as Doug’s real estate broker not once, not twice, but a total of three times over the past few years, and the two have developed a strong friendship. While it may have placed additional pressure on Adrian to deliver results, he said that he truly enjoys mixing business with pleasure, and he considers many of his former clients among his closest friends. Doug said that having a friend like Adrian as his representative was a big plus because he knew that he could trust Adrian. In addition, both Adrian and Doug agreed that it is far more fun to go apartment hunting with someone whose company you actually enjoy. And yes, Doug is very happy at his new home, and he and Adrian are most certainly still friends. Phew!

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Thursday, October 20th, 2011

coretalks_tawney1

When is a stager not necessary? When an apartment is already a work of art. That’s the case at the massive Flatiron District loft at 32 West 20th Street just listed by CORE’s John Harrison and Kirk Rundhaug. The 4,000-square-foot space was the home and studio of Lenore Tawney, who turned weaving into fine art and helped create the fiber art genre before passing away in 2007 at the age of 100. The Wall Street Journal reports today on Tawney’s live/work studio hitting the market, pointing out that the $3.95 million co-op is an artist’s loft in the truest sense of the term. Who says the best art in the world is only hanging in museums?

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HGTV’s “Selling New York” follows CORE agents as they navigate the country’s most competitive—and compelling—real estate market. Here’s our behind-the-scenes look at Episode 401, which first aired on October 13, 2011. For more SNY epilogues, click here.

Tom Postilio

“Selling New York” is back for its fourth season, and if the first episode is any indication of what’s to come, this is sure to be one of the most exciting seasons yet. In this episode, entitled “Making It Personal,” CORE agent and “SNY” favorite, Tom Postilio, is tasked to sell an apartment in his own building, Windsor Park. As always, the stakes are high, but this time the pressure is hitting a little too close to home, especially when potential buyers show little interest in living at Windsor Park. Never one to back down from a challenge, Tom—with the help of a cookie or two—found a buyer who, like him, fell in love with Windsor Park.

Keep on reading for some exclusive behind-the-scenes information about what didn’t make it into last night’s episode of “Selling New York” and what happened after the cameras stopped rolling!

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Friday, October 7th, 2011

Welcome to Ten, CORE founder and CEO Shaun Osher’s rapid-fire interview series with prominent CORE agents. Read on to find out how this week’s subject deals with being on the hot seat.

CORE_vickeybarronI’ve known Vickey Barron for ten years (which makes her the perfect candidate for Ten!), and there’s not a day that goes by when she doesn’t do something that surprises me. In a positive way. She is known, industry wide, as trustworthy, ethical, and a lady full of fantastic ideas. She is also a true closer! To me, personally, she is a true friend and someone I look to every day to help me grow my business and brand.

1) What did you dream of being when you were younger?
Alan Funk on Candid Camera or a TV host. I love asking people questions.

2) Why did you go into real estate?
I bought my first property on my own in my early 20’s, fixed it, sold it and bought another within a year. Do what you believe in and you have a better chance to succeed.

3) Who is your mentor?
Dr. Robert Gumbiner, an intellectual creative thinker who took risks and lived life to its fullest.

4) What is the value you most admire in a person?
A creative thinker without over thinking.

5) You’re very involved in teaching newer (and more experienced) agents about our industry. Why?
I do many deals with different agents. We are on the same team, even agents with other firms. So the better we are as a team, we will provide better service to our clients. When I teach, I also learn. It simply feels good to help. I learned that from my Mother.

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Wednesday, October 5th, 2011

CORE_93worthNew residential developments are what everybody is talking about in the New York City real estate world these days, and Crain’s just let word slip of one of the newest: 93 Worth Street (right), a 13-story former office building that was just purchased for nearly $50 million by the Izaki Group. The 165,000-square-foot building will be converted into 92 apartments to be sold and marketed by CORE. Built in 1924, the vintage-looking 93 Worth Street is located along a booming stretch of Broadway in TriBeCa, the downtown Manhattan neighborhood that has become synonymous with converted loft residences and the celebrities who love them.

CORE executive vice president Doron Zwickel told Crain’s that apartments will range from studios to four-bedrooms, and be priced from $1,250 per square foot to $2,000 per square foot. “The prices will be in line with other residential developments in the neighborhood,” he added. “We will be competitive and aggressive.” Amenities at 93 Worth Street will include a gym, children’s playroom, residents’ lounge and 3,845-square-foot roof deck, but renovations have yet to begin, so this one’s still a bit in the future. And based on what we know about new Manhattan development heading forward, that future is looking more and more bright.



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