The push for transparency in the real estate industry has been a big reason why the listings and real estate data website StreetEasy has become such a force so quickly, racking up over 15 million pageviews per month on its way to becoming New York City’s most-searched real estate website. That same drive for transparency has always been an important part of CORE’s view of the evolving real estate marketplace (and it’s also what made CORE an early industry supporter and friend of StreetEasy), so it was only natural for the two companies to get together and collaborate on a cool new toy. It’s called CORE Control, and it’s the first listing and client management platform built in collaboration with StreetEasy.
As StreetEasy CEO Michael Smith told The Real Deal today in its story about the launch of CORE Control, “It is clear to everyone that the role of the broker is changing; it’s about service now.” CORE Control will help bring that service to new levels. Here’s how.
Think of CORE Control as a souped-up version of the StreetEasy experience reserved just for CORE brokers and their clients. It allows brokers and clients to interact within the comprehensive and easy-to-use StreetEasy system to do things like trade private notes on listings, coordinate visits to different properties, get shared updates on listings information like price changes and much more. There is also an array of benefits for CORE brokers, such as daily reports on their listings and other market data, easy internal listings management tools and other tools.
Check out the latest CORE Talks video — a conversation between StreetEasy’s Michael Smith and CORE CEO Shaun Osher — at the top of this post for more information on CORE Control, as well as some strong thoughts on where the real estate industry is heading.