We are so pleased to announce the new season of HGTV’s Selling New York, featuring CORE. Filming the second season has been very exciting and new episodes will start airing in January 2011. Check out the promo!

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Monday, November 29th, 2010

More and more, I find myself seeking out the opinion of experts.
And since the advent of the Internet, it has become easier to do this. As a consumer, I can focus my search efforts to find a firm or person, who’s the best at what they do – mainly, because this is ALL they do – and it is their core focus.
(pun intended)!

When I buy a car, I don’t want to speak to a person who sells motorcycles – as well.
I want an expert.
If my knee hurts, I don’t want to see a doctor who will check my eyesight – as well.
I want a specialist.
The pasta at the buffet table next to the chicken chow fun never seems as appetizing as the pasta they serve you in a fine Italian restaurant.

There are some real estate brokers that sell mortgages, insurance, management services, and properties located in different states and countries – as well!

Good luck finding an expert.

I don’t think you need to do multiple things to be successful.
In fact, the “less” you do – the “more” successful you will become.

And expertise is scalable -
Focus is not.

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Friday, November 26th, 2010

(even on “Black Friday”)

It is rare that you get something for free.
Especially when you are “sold” a bill-of-goods

There’s a reason that discount businesses don’t carry luxury items.
High level service (luxury) costs money to create
And high level service is hard to deliver on a large scale

I received an email yesterday from someone announcing that he was proud of being affiliated with XYZ company because it was “the biggest”, and that this was “good news”!…?
Come on!
I mean, honestly!

It is usually only the big retailers that discount deeply.
For good reason.
They can!
Their profit margins are large, because their quality is less.

It is worth paying a little extra to get what you want.
(if you are lucky enough to afford it)

Things like…

Smart design
Attention to details
High-level service
Anything that touches our 5 senses

There are more, but I think you get the idea.

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Tuesday, November 23rd, 2010


Esteemed Estonian sculptor, Mati Karmin, has re-defined one’s perception of sea mines with his Mine Furniture. Five years ago, Karmin stumbled upon the coastal zone of Northern Estonia, which was covered with corroded Russian deep-sea mines.  He pursued his interest in experimenting with the endless possibilities of using discarded modules to create functional and history-rich furniture.  Karmin converted a useless product into incredible swing sets, charcoal grills, aquariums and armchairs etc. His inventive and creative sense allowed him to transform these once destructive weapons into delicate pieces of “mini furniture” that can now be used to cradle infants in its defeat.

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Monday, November 22nd, 2010

Don’t be lazy like a dog.

Be quick and smart – just like a fox.

Being lazy doesn’t mean that you’re not “doing” enough; it means that you aren’t being “creative” enough.

Business as usual is lazy.

Raising the bar is not.

The business has evolved and changed

So YOU have to evolve and change.

Being quick and smart will get you results.

So will being nimble and proactive.

If you have done something the same way

Every day

For years

Try doing it better, by being more creative.

I think you’ll like the results.

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All too often, buyers look at the “wrong” things when they look for a new home.

Important things, but “wrong” things.

Things they think are game changers, or life changers, often are not. (And vice versa)

Ask yourself: “What are the things that will change my life and my lifestyle for the better?”

Take a look into your crystal ball that shows the better life of your future.

What do you see?

The things you might see, are probably unaffected by the almighty important parameters you have given yourself.


The list of all-things-important-but-wrong will probably include:

- Real estate taxes

- Common charges

- Mortgage rates

- A fly by night amenity


The list of all-things-important-but-often-ignored will probably be:

- Closet space

- The closest food store

- Favorite restaurant

- Noise

- Commute time

- Your community


It is important to visualize your new life in this new home and try to see exactly what it will mean.

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Karl Lagerfeld is the god couture. As the fashion director of Chanel, he is responsible for creating influencer culture. In this interview Karl disseminates that true luxury is a lifestyle, while innovation and smart design is the key to modern day success.

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Wednesday, November 17th, 2010

(NOT the bike kind)

It seems that everything in life has a cycle – both natural and man-made.

The moon.

The Dow Jones.

The 4 seasons.

The Four Seasons (the hotel business).

Remember the brood X cicada?

Real Estate!

It is interesting (and understandable) to note that we are always happy when the real estate cycle goes up, but in distress when the cycle goes down.

Through the eyes of a developer, opportunist and fearless buyer…

If history repeats itself, as is almost always the case, (Albeit it’s in a different way each time) Doesn’t it make sense to be happy when the market cycles down?


And distressed when the market cycles up?

Whatever your view might be.

Know this:

The market hit bottom last year!

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What would you change about the NYC Taxi Cab? New Yorkers, commuters and visitors all have personal opinions regarding the service of the New York City cabs. However, they all agree that a new design wouldn’t hurt. Mayor Bloomberg and TLC Commissioner David Yassky caught wind of the debate and decided to create the “Taxi of Tomorrow” contest. Auto manufacturers and designers submitted designs they believed embody the culture of New York City for the contest. Yesterday, three finalists were selected and now the public has the opportunity to vote on their favorite design. Who better to select the new design than New Yorkers who spend their days riding and running from these cabs?

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Monday, November 15th, 2010

(An oxymoron? I don’t think so.)

As agents, we demand loyalty from our clients.
If we’re lucky (and good), we just might get it.

Question: What do we give THEM in return?
Answer: OUR loyalty!

It seems to me that in the new era of Generation X (and younger)
Our culture, has evolved to expect instant gratification
At the expense of loyalty.
This seems to be the new acceptable behavior. Text me today, and delete me later (when something “better” comes along).

I once worked with a buyer for 18 months!
83 apartments later – they bought something without me.
A new listing…at an open house…directly from the seller.
I didn’t make a commission, but I did get 5 referrals, and a nice bottle of Champagne.
Thank you very much.

Everybody seems to have an agenda
that precludes any sense of allegiance.
And this is considered acceptable behavior?

If you are trying to separate yourself…
Define your brand and differentiate yourself…
By being loyal.
To a fault, if you must.

Your clients and peers will respect it (and you).

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